It’s More Than a Home is an inspirational home décor business selling all-natural soy candles.
Mother and daughter team, Carol and Marilyn, are passionate about creating welcoming homes, from budget-friendly DIY projects to gardening to delicious recipes. The idea for a business together emerged from a mutual enjoyment of creating an inviting, relaxing environment to come home to, mixed with a love of candlelight.
“One of the things that make our partnership so unique is our relationship. We are the best of friends,” insists Carol.
“One of the things that make our partnership so unique is our relationship. We are the best of friends.”
“We’ve always been creatives; I was a Human Ecology major with an emphasis in Interior Design,” she says. “And my mom, Marilyn, was a Martha Stewart-type before Martha was even doing her thing!”
The two began handmaking 100% soy wax candles in late 2019 as a way to be inventive and supplement their income. Each product’s name is evocative of its mood or scent: Tranquility, Clarity, and Citrus Grove.
It’s More Than a Home’s signature fragrance, Welcome Home, fills the room with sugared grapefruit, tropical citrus, fresh green leaves, and a touch of sweet vanilla.
Every luxuriously scented candle is carefully hand-wicked and hand-poured, with no additives or dyes. Only the highest quality phthalate-free, botanical fragrance oils, essential oils, and lead-free woven cotton wicks are used.
Modern, minimal labels ensure that these candles are the perfect addition to any decor. Although beautifully crafted, it’s important to Carol and Marilyn that their candles remain affordable. “We are passionate about providing…a well-made, high-end product without the steep price tag that usually goes along with it.”
“…using WooCommerce Payments has been very easy to navigate, and we’re enjoying it.”
“We started using WooCommerce when we set up our website, but recently added WooCommerce Payments to accept credit card payments online,” says Carol. “Our customers prefer using a credit card over PayPal. So far, using [WooCommerce Payments] has been very easy to navigate, and we’re enjoying it.”
She feels especially encouraged when customers come back for second and third purchases, as it “makes this whole thing worthwhile”.
“They love our products and love supporting a mom and daughter small business…we really do a happy dance!”
