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Mailchimp for WooCommerce

Increase traffic, drive repeat purchases, and personalize your marketing when you connect to Mailchimp.

Connect your online store to Mailchimp and get access to advanced sales-driving marketing features powered by AI.

Sync data in real time and send highly personalized email and SMS, allowing you to better engage and build relationships with your customers. Driving an increase in customer loyalty and repeat purchases will lead to more sales for your business.

Create Engaging Content

Design next-level emails with Mailchimp easy to use AI-powered tools that reflect your brand and engage your audience

  • Generate custom designs instantly: get beautiful, on-brand designs made for you with the power of AI
  • Get customizable templates for your emails: launch campaigns in minutes with pre-designed templates that fit any message
  • Use the Email Content Generator: get copy ideas, inspiration, and test variants to deliver more personalized and email to your customers

Increase your Revenue Potential

Mailchimp offers Woocommerce merchants the right tools to drive sales. Connect with customers when it matters most, turn browsers into loyal customers and send automated emails and SMS based on real-time interactions like:

  • Send abandoned cart reminders:Recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase. 
  • Add personalized product recommendations : Increase sales by showcasing relevant items to individual customers based on their browsing and purchase history.
  • Discover new ways to segment: Sharpen your targeting strategies with predicting segmentation to understand your customers’ lifetime value, demographics, and likelihood to purchase Send reminders of abandoned Carts: recover lost sales by sending reminder emails to customers who left items in their cart but didn’t complete the purchase.

Engage your visitors and convert more customers

Mailchimp tools not only help you increase traffic to your site but with our Customer Relationship Management features you can start building stronger relationships with your customers with content that means something to them.

  • Centralize audience insights: Marketing CRM tools are essential in helping you build and manage customer relationships. Organizing your audience with tags and segments allows for more targeted communication that will resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.
  • Get a holistic view of your audience: Mailchimp’s audience dashboard will help you get to know your audience at a glance, visually showing segments within your audience data that you can send targeted campaigns to with just a few clicks.
  • Get insights about how to talk to your audience: Create contact profiles to meet your customers behind the numbers. Dive in their data and see what actions have led to a purchase, leave notes about individual preferences, and discover patterns in audience behavior. 

Understand What Works So You Can Amplify Your Efforts

Mailchimp’s analytics platform helps you to monitor trends, track performance, and create better campaigns that reach more customers likely to engage and convert.

  • Make smart decisions quickly with data all in one place: Get real-time stats for all your marketing campaigns—including emails, automation, social ads, and more—to quickly identify what’s working and make informed decisions about next steps.
  • Make your email content more engaging: Mailchimp’s Content Optimizer gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.

Resource Articles

Mailchimp knows the value of providing e-commerce retailers with content that helps drive sales.  To view a library of articles to help you optimize your marketing efforts, click here. 

Requirements:

  • The WooCommerce plugin should already be installed and activated in WordPress.
  • Your hosting environment must meet WooCommerce’s minimum requirements, including PHP 7.4 or greater.
  • A staging environment should be used prior to installation on production servers. Customer’s first name, last name, email address, and orders are needed for Mailchimp for WooCommerce to sync.

To connect your WooCommerce store to Mailchimp

  1. Download the plugin
  2. Install the plugin on your WordPress Admin site
  3. Connect the plugin with your Mailchimp API Key
  4. Configure your list settings to complete the data sync process
  5. For more information on settings and configuration, visit Mailchimp’s Knowledge Base

A note for current integration users:

This plugin supports our most powerful API 3.0 features and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp.
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.


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