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Teeter

Teeter offers a trusted selection of inversion tables and recovery equipment to help people enjoy life without back pain.

Their FitSpine inversion tables, Power10 Elliptical Rower, and FreeStep Recumbent Cross Trainer have been helping customers live healthier, more active lives since 1981.

The company was founded by Roger Teeter, a retired professional waterskier who found himself barely able to get out of bed in the morning after injuring his back.

At a friend’s insistence, he tried gravity boots in a last-ditch bid to find relief. Their unexpected success in treating his condition altered the course of Roger’s life, inspiring him to build inversion products that are safe, easy to use, and made for everyone.

Today, Teeter is fast approaching its 40th year in business. Family-run, it’s still passionate about understanding health and wellness to create products that help customers feel better, move better, and live better.

Teeter previously used an in-house financing team but found this process “complicated and difficult” – that’s when they decided to switch to Affirm

As they have adapted to the changing business landscape over the years, Teeter has had to adjust to an evolving economic climate as well. The company previously used an in-house financing team, but found this process “complicated and difficult” – that’s when they decided to switch to Affirm to offer customers a better way to buy.

Affirm integrated seamlessly with their WooCommerce store, allowing Teeter to provide customers with financing on high-value products while reducing the headache of dealing with systems and operations.

In just a few short months, the business has seen an impressive 11% lift in Average Order Value (AOV) compared to sales where customers are not using Affirm to finance.

“I love WooCommerce…in the past when we wanted to make modifications, we developed from scratch, which was very expensive. With WooCommerce, we can go to the Marketplace and find something that we’re attempting to do for an affordable price.”

“I love WooCommerce,” says Eric Rolene, Teeter COO. “In the past, when we wanted to make modifications, we developed from scratch, which was very expensive. With WooCommerce, we can go to the Marketplace and find something that we’re attempting to do for an affordable price.”

With WooCommerce and Affirm, Teeter offers customers a way to pay over time for unique products that help them feel better.

Teeter is also employing Affirm’s financing options as part of its marketing campaigns. By testing and tweaking their creative and offers, they’ve been able to attract more customers and new audiences to use their products and get relief at home.


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