Customers Report

The Customers report shows who buys from your store, where they are located, when they registered or were last active, and how much they have spent. Go to WooCommerce > Customers to open it.

The report includes registered customers and guests. When a guest places multiple orders with the same email address, WooCommerce associates those orders with the same customer record.

Choose a customer view

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Open the Show menu to switch between:

  • All Customers lists all customer records.
  • Single Customer limits the report to one selected customer.
  • Advanced filters lets you combine multiple conditions.

Use advanced filters

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Advanced filters can match All conditions or Any condition. Available filters include:

  • Average order value (AOV)
  • Country or region
  • Email
  • Last active date
  • Name
  • Number of orders
  • Registration date
  • Total spend
  • Username

Filters such as name, username, country or region, and email select specific matching customer records. Use the search field above the table when you need a partial match on a customer name.

Read the customer table

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The table includes the customer’s name, username, last active date, registration date, email address, order count, total spend, average order value, and location. Select a sortable column heading to change the order. The summary beneath the table shows the customer count, average orders, average lifetime spend, and average order value for the current view.

Select a registered customer’s name to open their WordPress user profile. Selecting an email address opens your device’s default email application.

Use of your personal data
We and our partners process your personal data (such as browsing data, IP Addresses, cookie information, and other unique identifiers) based on your consent and/or our legitimate interest to optimize our website, marketing activities, and your user experience.