Campaign analytics, cookies & consent mode 

Once your free listings and Performance Max campaigns are set up, you will be able to track your performance directly from your WooCommerce dashboard. You can view yearly, quarterly, monthly, weekly, or daily reports. The following metrics will be visible within your reports:

Conversions: A conversion is an action that’s counted when someone interacts with your ad or free product listing (for example, clicking a text ad or viewing a video ad) before taking an action that you’ve defined as valuable to your business — such as an online purchase. Learn about conversions.

• Clicks: A click is counted when someone clicks your paid ad or free listing. Learn about clicks.
• Impressions: An impression is how often your paid ad or free listing is shown. It’s counted each time your paid ad or free listing is shown on a search result page or other site on the Google Network. Learn about impressions.
• Total Sales: The total number of sales your store has received through paid campaigns only.
• Total Spend: The total amount you have spent on ads.

You can also review product and account issues that could potentially be affecting your performance by going to Marketing > Google for WooCommerce > Product Feed in WP Admin and reviewing the Account Issues and Product Issues tabs. Read more about the issue if needed in the documentation linked and edit your items to meet the guidance. For best performance, ensure products are approved and that no unresolved issues are causing limited performance. 

Consent mode facilitates the communication of visitors’ cookie consent preferences to Google tags. To comply with privacy laws, users in the EEA, UK, and Switzerland must grant cookie consent before analytics tracking is activated. To implement cookie consent, we recommend using one of Google’s recommended CMPs that offers a WordPress plugin compatible with the WP Consent API. Each of those extensions may require additional setup or registration.

For analytics data to be sent to Google Ads or Google Analytics, your consent mode integration must update the consent states after visitors grant consent. You can follow Google’s guide to test if the consent state is correctly updated. If you find the consent state is not updated by your cookie plugin, please contact the plugin’s developers for assistance in ensuring compatibility with Google for WooCommerce or with WP Consent API.