WooCommerce Coming Soon Mode

Coming soon mode allows you to control the visibility of your site or store while it’s under construction. This feature is managed through the “Site Visibility” tab in the WooCommerce settings, providing flexibility and control over who can access your store during the setup phase.

The Coming Soon Mode settings are available starting in WooCommerce 9.1

Site Visibility Settings

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In the Site Visibility Settings located under WooCommerce > Settings > Site Visibility, two options are available to manage how your site appears to visitors.

Coming soon

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When Coming soon mode is enabled, your site is in a development state and not accessible to the general public. The site is hidden from visitors behind a “Coming soon” landing page. Only authorized users or those with a private link can view the store.

The following additional settings become available:

  1. Restrict to Store Pages Only:
    • This setting is ideal for merchants who are installing WooCommerce on an existing site. Enabling this option ensures that only the WooCommerce store-related pages are protected by the Coming soon mode.
    • This means that visitors will not be able to access the store pages without permission, while other parts of the site remain accessible.
    • With this option enabled, WooCommerce store pages that will display the “Coming Soon” landing page are:
      • Cart page (Assigned at WooCommerce > Settings > Advanced)
      • Checkout page (Assigned at WooCommerce > Settings > Advanced)
      • Terms and conditions (Assigned at WooCommerce > Settings > Advanced)
      • Shop page (Assigned at WooCommerce > Settings > Products > General)
      • Privacy Policy Page (Assigned at Settings > Privacy)
  2. Share Your Site with a Private Link:
    • This feature allows you to easily share access to your under-construction site with friends, family, and colleagues.
    • A private link is generated for you to provide selective access to your site, facilitating feedback and collaboration during the setup phase.


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When live mode is enabled, your site is fully accessible to all visitors, indicating that it is open for business.

Default Behavior for Coming soon mode

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  1. Existing Stores: Stores that are already live will default to live mode, meaning they will not be affected by the Coming soon mode unless manually changed.
  2. New Stores: Stores that complete the WooCommerce onboarding will default to the Coming soon mode. The mode’s application, whether to the entire site or just store pages, follows specific logic:

Restrict Entire Site

  • This is the default setting for new sites, determined by the fresh_site WordPress flag. The fresh_site WordPress flag is an option which can be accessed via https://yoursitename.com/wp-admin/options.php
  • If the first admin user registration date is less than a month ago.
  • You can share your site privately using the “Share Your Site with a Private Link” option.

Restrict to Store Pages Only

  • For sites that do not meet the criteria for whole site protection, the “Restrict to store pages only” toggle will be enabled by default.
  • This ensures that only the store pages are protected, allowing other parts of the site to remain accessible.

Customizing the Coming soon page

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The Coming soon page template is fully customizable in the Site Editor, allowing you to tailor its appearance to match your brand. You can adjust colors, fonts, and layout to create a unique coming soon page that reflects your store’s style. To edit the Coming soon page template in the site editor, you’ll need to have a block theme active on your site.

To edit the Coming soon page template in the site editor, please follow the below steps:

  1. Enabled the Coming soon mode under WooCommerce > Settings > Site Visibility.
  2. Go to WooCommerce > Home.
  3. The badge at the top should show Site coming soon .
  4. Click on the ellipsis menu.
  5. Two Dropdown options will appear: Manage site visibility and Customize “Coming soon” page.
  6. Click on the Customize “Coming soon” page

When the “Restrict to Store Pages Only” toggle is enabled, the template will adjust to the active theme and render a header or footer.

Questions and Support

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Do you still have questions and need assistance? 

This documentation is about the free, core WooCommerce plugin for which support is provided in our community forums on WordPress.org. Searching there you’ll often find that your question has been asked and answered before.

If you haven’t created a WordPress.org account to use the forums, here’s how.

  • If you’re looking to extend the core functionality shown here, we recommend reviewing available extensions in the Woo Marketplace.
  • Need ongoing advanced support, or a customization built for WooCommerce? Hire a WooExpert agency.
  • Are you a developer building your own WooCommerce integration or extension? Check our Developer Resources.

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