A year in review for WooThemes

Escrito por Mark Forrester on diciembre 12, 2014 News.

December is nearing an end and it’s time to reflect on another mammoth year filled with so many memorable and noteworthy moments. At Woo HQ there is a good buzz in the air and we’re looking forward to rest and good food with family and friends over the festive holidays.


Learnings from 2014

There were certainly struggles this year and we’d never hide from them.

  • Scaling our team from 28 to 46 was challenging and required significant improvements to our on-boarding process, communication systems and workflows. The outcome – our bigger team feels an even tighter family unit with a healthy and aspiring culture.
  • Being the target of a hack sucks. Whilst we believed our site was secure, there are smart people out there and a very real threat of cyber crime online today. We’ve made drastic improvements to our site infrastructure and were humbled by how our community responded to our messaging with even stronger trust in us.
  • Having a co-founder exit the company is tough, but resulted in a long and hard look at our business and ambitions for it.
  • Addressing customers demands whilst trusting our data and pruning our product catalog and price points – is difficult. Our theming strategy has changed, but the importantance of this avenue of our business is very apparent and a huge enabler for our platform offering.

Levitating ninja at WooTrip 2014

2014 Highlights we’re proud of

There were so many, that have had such an impact on our thinking and strategy.

  • We launched WooCommerce Bookings, enabling people to sell their time online as part of our grand plan to allow you to sell absolutely anything with WooCommerce.
  • Storefront launched and is already racking up significant downloads, and Canvas is getting more and more robust, catering for two types of customers.
  • Sensei has proven to be a strong contender in the online education arena and we have ambitious plans for the future.
  • We hosted our first WooCommerce conference in San Francisco which was an inspiring gathering of developers, partners and store owners. We’re also seeing huge traction in community organised meetups in North America and beyond.
  • We hit 5 million downloads of WooCommerce in November, and Builtwith data suggests we’re the fastest growing eCommerce platform online.
  • WooCommerce 2.2, with the two-way API and webhooks infrastructure, enabling us to communicate with any web-based service (strengthen relationships!).
  • The introduction of Dan and Patrick as product managers into our product team, focussing on growth of individual product lines. This bodes well for the future of our ever-growing product management team.
  • We hosted our first ever Ninjathon, with great success and we have a bunch of exciting projects to work on, leading up to our next Ninjathon!
  • We attended IRCE, the world’s largest internet retailer conference and expo. WooCommerce made a great impression on the exhibition attendees, striking up exciting conversations with store managers and store creators. We’re working closer than ever with eCommerce industry leaders.
  • Our marketing team has grown heaps this year, with more growth to come in 2015 and beyond.
  • We’ve introduced the “Ninjineer” position, which provides a way for support team members to include development work as a regular part of their working day.
  • In 2014 (to date) support has responded to 93,468 tickets and maintained an 86% satisfaction rating.

Plans for the new year

We’re an ambitious bunch and have every intent to make next year an even bigger one. Our primary goal for 2015 – strengthen relationships.

  • Internally with our distributed team through more get togethers and physical high fives, hackathons and even more transparent communication.
  • Externally with partners, developers and customers creating more opportunities to connect and engage at sponsored events, provide better educational facilities, and create more development tools and gateways to extend our platform.
  • To be forward thinking and innovative, aware of what’s happening with competition, whilst forecasting trends and catering for them.
  • Become the go to eCommerce platform. Take even fuller advantage of the success of WordPress and its market share whilst still aware of the world beyond it.


Thank you for your support

We wouldn’t have grown or matured if it wasn’t for – and this includes you – our passionate and engaged community. And of course, a big thank you to the Woo team for your energy, entrepreneurial spirit, focus and genuine care for our customers.  2015 and beyond, we’re coming at you!


16 Responses

  1. Grazina
    diciembre 12, 2014 at 2:58 pm #

    I love WooCommerce and recommend it to my clients who sell anything online from eBooks to wedding dresses.

    WooCommerce Bookings look very interesting, but it seems more useful to a hotel owner than a coach or a consultant – it looks like something you’d rather use to to book a room than a session, am I right?
    Sharing the article 🙂


    • Gareth
      diciembre 12, 2014 at 3:24 pm #

      You can use the WC Bookings extension to book sessions/blocks of time as well, Grazina 🙂 Score!

      • Grazina
        diciembre 13, 2014 at 12:37 pm #

        Thanks, Gareth, it’s tempting.
        I have Sensei on my wish list – when does the sale end?

        I’m sharing this post with my LinkedIn group, my Twitter and Facebook.

        Keep up the good work, we need you 🙂

        have a great Christmas, team


  2. Roy
    diciembre 12, 2014 at 3:30 pm #

    Like the beer in the picture..!
    There is no doubt you have a huge part in making WordPress so powerful CMS.
    Thank you all.

    • Warren Holmes
      diciembre 12, 2014 at 6:23 pm #

      You’re welcome Roy, we’d be nowhere without our awesome customers 🙂

  3. Dhiraj Das
    diciembre 12, 2014 at 9:21 pm #

    Congratulations to entire team. It’s a great tool, I’m sure many are making a living using this superb tool.

    • Ryan
      diciembre 13, 2014 at 1:09 am #

      Thanks Dhiraj!

      All of the great stories of people using our tools to power their businesses and lives are so awesome to hear. We get to hear some of those stories every week, it’s great. 🙂

  4. James
    diciembre 12, 2014 at 9:42 pm #

    Glad to see the Woo team grow, going from 28 to 46 in one year is impressive.

    Looking forward to even more WooCommerce “surprises” in the next year and beyond.

    Best of luck for 2015 and Merry X Mas to all of the team.

    • Ryan
      diciembre 13, 2014 at 1:14 am #

      Merry Christmas to you as well, James!

      It’s been a wild ride in 2014, and should only be even better in 2015. 🙂

  5. David
    diciembre 13, 2014 at 3:16 pm #

    It was an honor to be part of WooConf as a speaker, thanks again for having me!

    Via online interactions with Woo team members before WooConf, I already got the sense that WooThemes truly is an awesome company. But meeting so many of you in San Francisco has further confirmed this and exceeded my expectations. I believe WooCommerce is in the most thoughtful, friendly and positive hands, and that is a benefit for the platform that can not be overstated!

    I don’t just trust in your product, I trust in your team.

    Last but not least, I wish you: prettige feestdagen en een gelukkig nieuw jaar!*

    *That’s Dutch by the way, not Afrikaans 🙂

  6. niravmehta
    diciembre 15, 2014 at 6:15 am #

    It sure has been a great year overall. I’m sure the whole community – customers, third party developers like us, and consultants – have all benefitted greatly from Woo ecosystem.

    Clarity leads to power. Once you’ve defined your roadmap, momentum will build up. And it is building up!

    Look forward to meet you guys again soon!

  7. Bowe Frankema
    diciembre 17, 2014 at 12:44 pm #

    Congratulations WooTeam and besides all the awesome stuff you’ve done, also the “smaller” things count. Like donating and promoting my CFCommunity project (http://woocommerce.com/2013/12/introducing-cfcommunity/). Simply amazing 🙂

    Have a merry christmas and a happy new year!

    Bowe & Sarah from CFCommunity

  8. dakisha
    diciembre 26, 2014 at 12:15 am #

    Loved the post! Keep up the good work!

    I especially loved the fact that you’ve had 93,468 tickets and you managed to maintain an 86% satisfaction rating. I was wondering if I can get in touch with your Support Team Lead or Chief Happiness Officer since it would be awesome to share support experiences!

    My email is davor.altman@managewp.com. Thanks!



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