Whether you’re just starting a new dropshipping business or growing an existing one, success is all about the products and how you market them. You don’t need to deal with shipping, inventory, or packaging — all you have to do is find trending products that eager customers will buy at profitable prices that you can consistently deliver.
With the global dropshipping market projected to reach $931.9 billion USD by 2030, more entrepreneurs than ever are discovering how to build a profitable business. The question is, what should you sell? There are a lot of options and it can be hard to decide which direction to take.
Woo is here to help new ideas flourish and existing businesses keep the momentum going. In this guide, you’ll discover:
- What makes a great dropshipping product and how to find them.
- Best-selling dropshipping products in 2025.
- Tips to boost sales and manage your dropshipping business.
We’ll start with a few basics, but if your business is already up and running, you can skip to the best dropshipping product ideas.
What is a dropshipping business?
↑ Back to topIn this business model, you sell products manufactured and shipped by other businesses. You are essentially an intermediary. You find product suppliers, make a deal on pricing, shipping, and packaging, and sell their products from your own online store.
Here’s how it works:
- Customers find your store and place orders.
- You forward those orders to your supplier.
- The supplier packages and ships the product. Then, they take their cut of the sales revenue and you get the rest.
Many product suppliers will designate a minimum advertised price, which is known as MAP pricing. This ensures everyone generates enough money to make the sale profitable, and also keeps competitors from unfairly undercutting all the other sellers of that product.
Why are dropshipping businesses appealing?
↑ Back to topYou can probably already see the appeal of a business like this.
Normally, starting a business entails quite a bit of upfront costs and investments. With a dropshipping business, many of those risks go away.
You have no inventory, and therefore no storage costs. You’re not investing in your own product design, so you aren’t at risk of spending money on something that fails. You aren’t bound by geography, since everything happens through your online store. You don’t have to deal with shipping or packaging hassles.
If customers have a shipping issue, you may have to coordinate with the supplier that shipped it, but you aren’t dealing with the actual product.
The upfront costs and barriers to operating a dropshipping ecommerce business are relatively low. This means you can focus all your efforts on finding, marketing, and selling hot trending products to customers around the world.
What makes a great dropshipping product?
↑ Back to topIdentifying the best dropshipping products is not a simple question because there are some opposing forces at work.
For example, you want trending products because that means people are buying them. But if people are buying them, that means you’ll have a lot of competition. So you can search for hard-to-find items that people will love. But what if they’re hard to find because they’re not in demand?
The way to navigate these challenges is to never get boxed in. Always be looking for new dropshipping products to sell. Continually update your online store. Pay attention to what’s selling in your store and elsewhere. Sell trending products, yes, because people are buying them and you can join in the craze. But you can also gain a competitive advantage by finding comparable products that you think people will like but that aren’t as popular at the moment.
The best dropshipping products:
1. Have a minimum advertised price
Products with a minimum advertised price are good for your business, because it tells you that this dropshipping supplier is serious about their own business, understands dropshipping, and wants everyone to succeed. It’s a sign of professionalism.
2. Demonstrate competition and popularity
A popular product will have lots of competition, but that’s a good sign because it means you’re tapping into something that lots of people want and you can still make good revenue from it.
Hot dropshipping products also benefit you because they can draw more traffic to your online store. Customers may not buy that product, but if you can get their attention because of it and then sell a bunch of other items, you’re still succeeding. This works because people search for popular products. Those search results can lead more customers to your store.
3. Expand on existing success
Another aspect of the best dropshipping products is that you can look for similar products that build off the success of the popular one. One of the most well-known examples of this is the phone case industry. When smartphones first came out, cases didn’t even exist. But it quickly became apparent that having just a plain phone had some inconveniences. So, the phone case industry was born.
This is a product that builds off the success of another.
Always watch for popular products, and keep your eyes open for other items that relate to the popular one in some way. Is there another product that:
- Makes it more fun to use?
- Simplifies it?
- Addresses a common frustration or annoyance?
- Expands the ways you can use it?
- Makes it look better, feel better, taste better, smell better, or sound better?
4. Are disposable or consumable
It’s almost always preferable for a business to sell products that run out and need to be replaced, refilled, or re-ordered. These types of products are naturally designed to attract repeat customers. If you keep meeting the need and delivering customer satisfaction, they’ll keep buying.
5. Have a unique wow factor
In marketing, getting attention is always a good thing. And some products just have it. They have a wow factor, something about them with instant appeal. Imagine going back in time to the first remote control. People used to have to get up and walk to the TV to change the channel.
The remote control had a massive wow factor. It changed the entire industry. And it wasn’t long before you saw remote controls for everything — radios, fans, car doors, toy cars, and lamps.
Unique and amazing products show up all the time. When you spot them, look to add them to your dropshipping store.
6. Are high quality
In today’s world, sometimes it feels like product quality is harder to find than it used to be. But you can change that by making your dropshipping business all about quality. Prioritize only working with reliable suppliers who sell high quality products, and you can use this to differentiate your dropshipping ecommerce store and gain a competitive advantage.
7. Serve a niche demand
You can also build an ecommerce business around a profitable niche, and look for any trending products that might even remotely relate to that industry or specialization.
There are levels to how specialized you can go. For example, you can sell pet supplies. Or, you can sell cat supplies, dog supplies, or fish supplies. Or, you can sell eco-friendly cat supplies. The more you narrow down your niche products, the more the audience that finds you will appreciate what makes you different.
As long as there are enough dropshipping products to sell in your niche that will continue meeting demand, and new products continue to get produced, you can build a dropshipping business using this approach.
8. Are compact and simple to ship
Large, bulky products tend to not do as well for dropshipping businesses. It costs the dropshipping supplier a lot more to ship, which means fewer buyers. Dropshipping works best for smaller products that are simpler to ship and don’t require extensive packaging.
9. Are hard to find in stores
Some products become popular online but can’t be found in local stores for various reasons. Dropshipping is a terrific business model to sell products like these because people will search for them and won’t have any other way to get them.
10. Can be bundled or accessorized
The phone case is one example of this. Some of the best dropshipping products to sell include anything that can be added on to increase the average order value. This works great for you because it allows you to sell more products but ship them all in the same order.
Any products that can be bundled together also work great for dropshipping for the same reason. It’s about convenience for the customer, and they feel like they’re getting a great deal receiving several items all for one price.
You can also market product bundles more easily than the individual products, and Woo has an extension created for the exact purpose — the Product Bundles extension.
How to find winning products
↑ Back to topThere are a couple of ways to look at new product discovery. If you’ve built your business around certain market trends or serving a specific audience (like if you have an online following that you want to monetize), start with a fresh round of market research into the newest pain points they’re experiencing. Look at online customer feedback for existing products and see what problems people want solved.
If there are products that solve these issues, you can instantly start looking into third-party suppliers and considering the viability of that product for your store.
Other times, or if you’re starting from scratch, you may simply want to capitalize on hot trending products. Focus on simply showing up when people are ready to buy.
There are nearly endless ways to tap into dropshipping as an income stream, but no matter what you do, you’ll need to either:
- Reach an existing audience. Connect with a market you’ve built with new, better, or cheaper products that play into their interests or solve a specific problem.
- Take advantage of pre-built interest in a product or product category. Remember when fidget spinners took off? You didn’t need an existing audience to sell thousands of these, but you did need the ability to get in front of folks who were searching.
Besides visual social media channels like Pinterest and Instagram, here are a few places to look for trending dropshipping products:
- AliExpress: Look for popular products at the place many dropshippers go to find suppliers.
- Amazon Best Sellers: If it’s selling well on Amazon, it’s probably good enough for your online store.
- WatchCount: This tool tracks what’s selling well on eBay.
- Google Trends: Use this free tool to find trending products and trending search terms to see what people are looking for.
The first three track what’s selling, and Google Trends gives you an inside look into what’s on people’s minds.
Best-selling dropshipping products
↑ Back to topLet’s look at some actual dropshipping products to sell! Whether you’re new to the dropshipping market or have a growing business, check out the hot products below and see which ones best fit your marketing plans.
You can look at this in two ways. First, you can look for lists of specific products. Or, you can pay attention to popular product categories. Looking at categories is more useful because it gives more product ideas for various industries and niches.
Office products
Remote work may be declining, but it will never end because it works very well for many businesses. That means an ongoing need for small batches of key office supplies like sticky notes, staplers, ink cartridges, paper, and pens.
It also includes higher value items like wireless keyboards, headphones, desk and webcam lights, and standing desk converters. Rather than buy an expensive standing desk, a converter is a simple device that allows you to easily switch between sitting and standing throughout the day.
Beauty and personal care products
Almost all the top-selling products in this niche are compact items that are easy to ship, making this a great source of product ideas.
You can sell the long-time products that people regularly use, like lipstick, makeup brushes, shampoo, conditioner, and lotion. And you can consider modern product advances such as teeth whitening kits, anti-aging cream, pimple patches, and electric toothbrushes.
Among some of the most innovative new products are cooling eye masks and DIY skincare craft kits. The masks relieve puffiness around the eyes and get people ready for in-person meetings and video calls. The kits enable customers to experiment with creating their own face masks, serums, and body scrubs. Most include enough materials for multiple batches, making them ideal for crafting sessions with friends or personal experimentation.
Baby products
There’s a never-ending need for baby products.
As you’ve probably already noticed, many best-selling product categories include well-known standbys that have been around for decades. Hot trends are a lot of fun but, at the end of the day, people are still going to need diapers, pacifiers, wipes, baby toys, onesies, and all the other products to help their new additions be happy and healthy.
You don’t have to get trapped into always adding new products. Yes, you want new stuff, but you can supplement a lot of your revenue by selling things you know people already need.
For babies, you can also sell more specialized products like teething toys, sippy cups, white noise machines, and breast milk storage bags.
Pet supplies
Pet products are another tried and true product category that isn’t going away anytime soon — and the innovations keep coming. So, whether you want to stick to the essentials like pet food, toys, treats, cat litter, leak-proof poop bags, leashes, and bedding, or want to thrill and wow pet owners with the latest advancements, you’ll have a willing audience for years to come.
Some of the more modern pet products include things like slow-feeder dog bowls, pet water fountains, stain and odor eliminators, and pet grooming gloves.
You can also go high tech with smart pet feeders, which monitor your pet’s food intake and include cameras and controlled portion sizes. There are also car-specific pet products to keep your car clean and your pet comfortable. The pet supply market is full of ideas and opportunities both broad and niche-focused.
Party supplies
Party supplies make great dropshipping products because people have all kinds of different celebrations and each opens the door for a very specific niche marketing focus.
You can target holiday parties. Or you could target holiday office parties. Better yet? Holiday office parties that have a Roaring Twenties theme. You can sell products for life event parties like birthdays, weddings, retirement, and graduation, and each of these can be highly-themed for niche interests.
And there is great potential here for niche crossovers. For example, baby showers are parties, so you can sell party supplies and baby products and attract more customers.
Phone accessories
It’s amazing how many phone-related products have become mainstream hits with consumers. And you can customize many of them, so there’s potential here for high levels of personalized customer service.
With phone accessories, there are basic products that meet practical needs like chargers, waterproof cases, car chargers, and Bluetooth headphones. And you can sell more luxury-oriented phone products such as selfie sticks, biodegradable phone cases, screen protectors, custom cases, solar powered phone chargers, phone mounts, and ring lights.
Kitchen and dining items
You’ll find a huge array of big-selling dropshipping products in the kitchen and dining category. This includes anything edible — remember that consumables make great options because customers keep ordering them.
And you can specialize in kitchen gadgets like electric kitchen scales, latte mixers, microwave egg cookers, smoothie blenders, and air fryers.
You can also sell items that improve or support the dining experience, either at home or on the road. Food bowls, rice cookers, water filters, kitchen organizers, insulated mugs, and reusable water bottles all make great dropshipping products. Bamboo cutlery sets enable customers to bring their own stylish cutlery with them while using fewer single-use utensils.
And let’s not forget all the products related to coffee and tea. Those are whole niches all by themselves.
Tech gadgets
You’ll find dozens of specializations in almost all the other dropshipping product categories on this list that relate just to tech, so there is again lots of crossover potential.
For example, you can sell smart water bottles in dropshipping stores specializing in dining, fitness and health, school supplies, or office supplies, as well as an online store focused on technology.
Popular tech products that work well for dropshipping include smart watches, tripods for smartphones, headsets, wireless speakers, headphones, chargers, and security cameras. You can also specialize in gaming accessories, home security tech, computer tech, office tech, and home entertainment tech.
School supplies
This is a great seasonal dropshipping niche, with many parents spending money for school supplies in the months before the new school year begins. Kids always need notebooks, binders, writing utensils, and backpacks.
You could start selling both office supplies and school supplies, which would broaden your customer base and reduce dependence on the seasonality of school supplies.
Travel accessories
The travel accessory industry is all about convenience and portability. Again, there is lots of crossover potential here with technology such as portable chargers. But you can also specialize in simple, but high-demand, products like sleep masks, earplugs, and neck pillows.
And there are newer innovations like packing cubes, which help travelers stay organized while maximizing suitcase space. These lightweight organizers make separating clothes, accessories, and toiletries easy.
Also, think about the ways people travel. Car accessories for occupations that drive a lot will be different from travel accessories for frequent fliers.
Numerous other product categories for your dropshipping store
You can find many other industries, niches, and sub-niches to build a thriving dropshipping business that we haven’t touched on here. Some great examples include:
- Fitness products and accessories, including outdoor products
- Fashion accessories
- Health and wellness products
- Home improvement and décor
- Toys and board games
The key is to amass an array of dropshipping products that relate to each other in some way. By doing this, you’ll have a better opportunity to attract online traffic based on the search terms associated with that industry.
In other words, it’s much easier to market your business when you’re selling an array of trending dropshipping products related to specific ideas and needs. Don’t try to be the store that sells everything.
How to grow and manage your dropshipping business
↑ Back to topAs you think about dropshipping products to sell in your new business or an existing online store, here are a few other tips for starting and running your business:
1. Choose reliable suppliers
Look for suppliers with good reputations as you research them online. You want companies that consistently deliver products to customers on time. You want undamaged products. You want the right products showing up at customers’ doors.
A little research up front can save you some major headaches down the road.
2. Confirm shipping details
The supplier is shipping the products your customers order. But to the customer, you are the business owner. So make sure that you and the supplier are in agreement on your various shipping offers and terms. Make sure the supplier can do what you want to promise your potential customers.
For example, if you want to guarantee three-day shipping, quick delivery might be difficult if your supplier is in a different country. If you want to offer lower shipping costs based on what customers order and what they’re willing to pay for, make sure the supplier can deliver on that without eating up all your profits.
3. Make smart pricing decisions
The supplier will take their cut of the sales revenue. That means you need to price your products well enough to ensure you’ll make a profit after all other costs have been removed. Think about things like credit card fees, shipping costs the supplier wants you to cover, and your other costs of doing business.
Your pricing also needs to be attractive to customers and seem like it’s worth the cost and a great deal. If you want to offer specials like buy one, get one free (BOGO), percent discounts, coupons, or other offers, make sure the supplier’s pricing still allows for that and that you’ll still make a profit.
Marketing your dropshipping store
↑ Back to topYou’ve picked your dropshipping products and set up your store. Now it’s time to get those products in front of potential buyers. While some new store owners rush to run ads everywhere, a better approach is to use targeted marketing over scattered promotions.
Here are three quick marketing tips to help generate a steady stream of sales:
1. Create social content that gets people excited
Success on social media isn’t about being everywhere — it’s about being exactly where your customers are. Pick one platform where your target audience hangs out and become an expert before expanding.
Start by creating content your audience can’t help but engage with:
- Showcase your products solving real problems through engaging demos and unboxing videos.
- Create quick, helpful content that adds value (like showing how your portable charger rescues a dying phone during travel).
- Feature genuine customer stories and reviews that build trust naturally.
Pro tip: Start small, but target precisely with your ad spend. Even $5-10 USD per post can drive significant results when you’re hyper-focused.
For example, if you’re selling sustainable baby products, target your ads to parents who follow eco-friendly brands and have children under two years old. This targeted approach often outperforms larger budgets that are spread too thin.
You may also want to partner with influencers to market your store. They will not only have pre-built trust and reach with highly niche audiences, but they’ll also have creative ideas for content your audience will be more likely to enjoy. Regular collaborations with influencers who are in touch with your ideal audience will also help you spot and stay ahead of changing trends.
2. Turn browsers into buyers with your email marketing strategy
Start building relationships from the first click. Offer real value upfront — like a 10% welcome discount — to turn website visitors into subscribers. But don’t stop there. Create an email sequence that keeps them coming back.
The first email should welcome them and include their discount code. A second email might give a quick tour of your best selling products, low cost items, or special deals to motivate repeat purchases. The third email can feature authentic customer stories that show your products in action.
And when someone abandons their cart? A gentle reminder within 24 hours, maybe sweetened with free shipping, often brings customers back to complete their purchase. Sometimes, people just need a little nudge.
You can achieve your email marketing goals with tools such as:
- Klaviyo for effective audience targeting, segmentation, and automation.
- Mailchimp for sending welcome offers and product announcements.
- AutomateWoo for recovering abandoned carts and rewarding loyal customers.
3. Make your store easy to find
Get your dropshipping products in front of more shoppers with SEO tools like Yoast SEO or Rank Math. They’ll help you improve your product descriptions and perform optimizations that make it more likely that search engines will find your store.
4. Optimize your store
Thoroughly optimizing your store can turn ordinary product listings into online sales machines. Here’s how to optimize each element:
Write descriptions that sell themselves
Instead of writing “Water-resistant to 30 meters,” try “Take this watch swimming, surfing, or diving without worry — it’s been tested to handle everything from pool parties to ocean adventures.” Connect each feature to a benefit that improves your customer’s life.
Include size guides for physical products
Create crystal-clear size guides with actual measurements, not just S/M/L. If you’re selling clothing, include tips like “Size up if you prefer a looser fit” or “This runs small compared to standard U.S. sizes.” For tech accessories, list exact dimensions and compatibility with popular devices.
Add multiple high-quality photos
Show your products from every angle that matters. Selling a phone case? Include photos of all color options, close-ups of the texture, and shots of it protecting a phone from drops. Add lifestyle photos showing the product in real-world situations — this helps customers imagine owning it.
Clearly display shipping times
If you offer fast shipping, make it a selling point. Break down shipping costs clearly by region and call out any free shipping thresholds. Being upfront about delivery times builds trust and reduces “Where’s my order?” support tickets.
Show real customer reviews
Highlight specific feedback that addresses common concerns. If someone praises your gaming headset’s comfort during long sessions or mentions how your eco-friendly water bottle survived their kid dropping it repeatedly, that’s gold. Keep reviews recent and respond positively to them (yes, even negative ones) to actively engage with customers.
Start dropshipping with the power of WooCommerce
↑ Back to topBuilding a successful dropshipping store starts with dialing in a niche and making great product selections. It thrives, though, with the right tools for building your store, managing orders, and marketing to your audience.
WooCommerce proves time and time again that it’s the best platform for starting a dropshipping business. The flexible, scalable, and cost-effective platform is completely dedicated to ecommerce success and gives you ultimate control and ownership over your hard work. Unlike third-party marketplaces or proprietary systems like Shopify, you can build your business however you want with whatever tools you’d like.
Now is the time to take the leap, set up your store, and start capitalizing on the endless opportunities in the world of ecommerce. Get started with WooCommerce.
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