I would like to suggest a feature enhancement for WooCommerce Subscriptions related to free trial handling in variable subscription products.
Currently, if a subscription product has multiple variations, users can exploit the free trial by subscribing to one variation, canceling, and then subscribing to a different variation to get the free trial again. This can lead to repeated use of the trial period across variations of what is essentially the same product.
Feature Request:
Please consider adding an option (either in the product settings or globally) to limit the free trial to one-time use per user per subscription product, regardless of which variation they choose. This would prevent users from re-subscribing to different variations of the same product and receiving the free trial multiple times.
Why it matters:
This behavior is exploitable and affects subscription revenue.
It undermines the idea of a limited-time trial as an incentive.
Currently, handling this requires custom code and is not natively supported.
As a developer, I’m currently working around this limitation with custom PHP code, but having native support would be much cleaner and safer for merchants.
Thank you for considering this feature. I believe it would be a valuable addition for many store owners using variable subscription products.
Best regards,
Closed
Last updated: May 13, 2026
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Hi there,
Thank you for your suggestion!
We noticed that there is a similar request about this, which currently has more votes: https://woocommerce.com/feature-request/limit-free-trials-to-1-per-customer/. To better prioritize requests, we aim to keep 1 request open per feature. That’s why I will close this one. I encourage you to upvote the above request instead.