Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • What do we have in store for you today?

    That’s right three more WooCommerce enabled WooThemes. Specifically three more WooCommerce enabled business themes. We’ve been working down our theme leaderboard chart picking the most popular themes to cater for e-commerce facilities. There is no WooCommerce core update to report on today unfortunately, but we don’t believe that’s a bad thing. Not everyone wants to…

  • PressTrends integration – helping us help you

    The observant, who have downloaded and installed yesterday’s release, would have possibly seen a new tab under the WooThemes “Framework Settings” panel. If you haven’t don’t be alarmed, all is explained below. We were recently approached by George Ortiz, a member of the Storefront Themes team, about his new project called “PressTrends“.

  • Making wikis easy

    Wikeasi is, as the name suggests a wiki theme, made real easy. Designed by Chris Rowe Wikeasi’s simple, clean and intuitive design might make it seem it’s a rather  simple theme, but there is a lot of power under the bonnet – with it’s content heavy layout still feeling spacious. It has been one of our…

  • WooCommerce 1.2.2 + 5 new extensions

    I’m struggling to get creative writing these Thursday blog post titles, so I’m getting straight to the point. Today see’s the release of WooCommerce 1.2.2 and 5 new extensions – and would you believe it none of them are payment gateways?! We’re extremely excited by the amount of developers who have lept at the opportunity…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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