Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • How can that be free?

    Today we introduce you to a theme aptly named “Skeptical”. Why should you be skeptical? Because it’s got some pretty neat functionality for a free theme. That’s correct – a free theme. Skeptical was designed by Nur Fathihah and submitted to us via our “Submit your theme” page, where we often un-earth great designs and…

  • WooVille #2: Kung-Woo

    And you thought being a part of the WooTeam was all about 4 day work weeks, Apple products, X-Box sessions and Woo on the Slopes expeditions? Hell no. Each member of the WooTeam has been through a grueling test of mental and physical agility….

  • A designer’s best friend

    A digital designer is rarely caught without a coffee, coca cola, or red bull on their desk. Largely due to the late night rushes before a client deadline, but according to Dr. Downie it also fuels creativity. After teasing it only yesterday, we’ve cruised through the tweaks and fixes (few of course!) reported by our…

  • Skeptically caffeinated

    I’m not even sure that title makes sense, but it does somewhat describe the next two upcoming themes, and was the title of the email Cobus sent me with the teaser graphics. Firstly, we have Ryan Downie’s personal portfolio theme design that he originally designed for his own personal use – fueled by his passion…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

Connect with Woo

X (formerly Twitter)
Facebook
Instagram
LinkedIn
Slack

Get the inside scoop

Sign up to receive important news and announcements straight to your inbox.

"*" indicates required fields

By submitting this form, you’re agreeing to sign up to receive periodic news releases or related PR information about Woo. You can unsubscribe at any time. By getting in touch, you understand that the information above will be used in accordance with our Privacy Policy.
This field is for validation purposes and should be left unchanged.