Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, February 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Say Cheese
I know there have been a lot of people eagerly waiting for the launch of this theme and I can now finally say our first dedicated photoblogging theme has arrived. In mid-March when I posted an early teaser on my blog I received a lot of feedback about what our wonderful Woo users would like…
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Time to evolve your blog
We know you like a freebie once in a while, and when we first saw the Meta-Morphosis design by Izzudin Helmi we immediately wanted to develop it into a WordPress theme, and give it away for free! The Photoshop design uses the Delicious font type, and we wanted to try and bring this over to…
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We’ve featured in Web Designer magazine again
That’s right Issue 155 of Web Designer Magazine features us yet again, but this time we have a more prominent feature with a full page dedicated to a Q & A with Adii and a look at the WooThemes headquarters in Cape Town, South Africa. Issue 155 focuses on WordPress’s impressive and biggest upgrade to…
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We’ve produced something new
One of the great alternate styles - Fresh
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
Connect with Woo
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