Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, August 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33.5%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,253+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooTube haz homepage!

    When we first designed WooTube, we only intended it to be a simple video browser theme. Some complained that the homepage looked like a single post, probably because that is exactly what it was 🙂 WooTube has been out for nearly a month, and it seems like it has been well received, even though there…

  • The foreword thinking theme

    Foreword Thinking is a theme that as the name suggests has a home page that serves as an introduction to the rest of the website. My initial idea was to create a home page that resembled a magazine’s table of contents page with well presented blog post excerpts drawing you deeper into the content on…

  • Sneak peek at Productum

    As Adii mentioned last week there are some really exciting themes to look forward to over the next few months. Lately I’ve been fairly quiet being more involved in creating alternate styles for other designer’s woothemes, then designing themes myself, but over the last few weeks I’ve managed to find some time to work on…

  • Veerle Pieter’s Abstract

    Today not only see’s the launch of our Christmas 4 for 1 special, but also the launch of one of our exciting themes that we collaborated with the wonderful Veerle Pieters on – Abstract. A good few months ago we commissioned Veerle to design us a theme with a typical Veerle flair to it. We…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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