Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 35% of the top million online stores.* Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, Store Leads, March 2025 ​​

WooCommerce in numbers

4.6M

live installations.†
 

StoreLeads (using Woo Cart/Checkout),
State of Ecommerce

35.6%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,100+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

80k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

398

Woo employees around the world.

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooCommerce in 2024 and beyond: Roadmap update

    A special roadmap update from WooCommerce’s head of engineering. New features for WooCommerce developers and store owners.

  • Increase Your Revenue with Our New Woo Affiliate Program

    We’re re-launching the Woo Affiliate Program to help you generate new revenue by promoting the web’s most trusted and popular WooCommerce solutions. Participating affiliates will be able to monetize their site’s traffic by promoting 800+ products and services from the Woo Marketplace alongside the full range of Automattic’s product suite, including WordPress.com hosting packages, domain…

  • WooCommerce Updated to Address Cross-site Scripting Vulnerability

    Today Woo’s engineering team deployed an important update for WooCommerce. The update addresses a vulnerability that could allow bad actors to inject malicious content in the browser. The Woo team has also contacted WooCommerce merchants whose stores may be vulnerable.

  • Automattic and Woo Help Maximize Agency Potential

    Agencies are essential partners in building the best WooCommerce experiences. That’s why Woo is excited to announce Automattic for Agencies, a new program dedicated to maximizing the reach and impact of WordPress and WooCommerce web development agencies worldwide.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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