Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Woo heads to Philly for the inaugural WordCamp US
As you might have heard, the first ever WordCamp US was recently held in Philadelphia, Pennsylvania. Though there have been plenty of local WordCamps in the past, this was the very first one designated for all of the United States. True to its name, WCUS attracted attendees from all across the country, and even a…
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The future of Canvas
Since launching on the 9th of February 2010, Canvas, our all-purpose theme, has been a consistent performer and gathered a large base of loyal users. The styling control panel added by Canvas has proved popular amongst users who aren’t familiar with CSS, yet desire a customized look for their website. Businesses have since been built on…
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Bookings 1.8 brings overnight bookings, buffer periods, and more
Bookings 1.8 comes packed with a ton of new features that help your business run smoothly. Here they are in a nutshell: With this release, you can now accept bookings that span multiple days. We’ve also added the ability to offer discounts when multiple people make a single booking together, and add buffer time between each of…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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