Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Lessons learned from releasing WooCommerce 2.4

    Just over two weeks ago, we launched WooCommerce version 2.4, the Helpful Hedgehog. From our standpoint, we thought the release went well. However, while we thought this was a pretty good release, we think we can do better. In the interest of openness, we thought we’d share some of our observations from this release. We also wanted…

  • Storefront 1.5 arrives, brings Right-to-Left support

    The last major release of Storefront saw us add many accessibility improvements and achieve the “accessibility ready” tag on wordpress.org. That release went a long way towards making Storefront a more rounded solution for store owners looking to make their online shops accessible to the widest audience possible. Storefront 1.5 carries on that theme of…

  • Why we created the WooCommerce Showcase

    Many times out of ten the reason I buy something, or into something, is because of proven positive impact. Reviews impact sales more than price, social proofing sells and seeing live examples of the thing you are considering is a dead effective way to build confidence. So where can one find great examples of WooCommerce? Great question. Despite WooCommerce powering a staggering 30% of…

  • WooCommerce 2.4: meet the Helpful Hedgehog

    Today, we’re marking another step in the WooCommerce journey: the release of WooCommerce 2.4, the Helpful Hedgehog. In our last release, we focused on the front-end of WooCommerce and so named the update “Handsome Hippo.” With this update, we’re focused on making store settings more intuitive for store owners by creating a brand-new onboarding wizard,…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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