Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026


WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Introducing WooExperts, our new verified developer program
May 2022 update: The WooExpert Program has been relaunched! We’ve completely revamped the program to include new and improved features that help agencies grow. Find out more in The WooExpert Program is Back: Exclusive Opportunities to Grow Your Agency. Â For quite some time, the best way for someone looking to connect with a developer…
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47 three-month-old Automatticians, and the future
Back in May we announced we were joining the Automattic family. After much paperwork and addressing all the legalities, we officially closed the WooMattic deal on July 1st, which makes us three-month-old Automatticians! Here’s a little of what has been happening behind the scenes, and what’s next for Woo.
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Woo Subscriptions 2.0 is here, with multiple subscription support and more
Want to sell different subscription products in the same transaction? Or change the expiration date for an existing subscription? Or perhaps you want customers to be able to view the full details of their subscription, including taxes, shipping method and shipping address? You can now do all of this, and much more, with the release…
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WooCommerce reaches 10M downloads, powers 30% of online stores
It seems like yesterday that we reached 7Â million downloads of WooCommerce. Actually, it was a few short months ago that we hit that big milestone. “How long would it take us to hit 10 million?” we all wondered. Well, now we know: almost exactly four years. That milestone arrived this week, much sooner than expected.…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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