Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

†StoreLeads, December 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

32.8%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Say Cheese

    I know there have been a lot of people eagerly waiting for the launch of this theme and I can now finally say our first dedicated photoblogging theme has arrived. In mid-March when I posted an early teaser on my blog I received a lot of feedback about what our wonderful Woo users would like…

  • Time to evolve your blog

    We know you like a freebie once in a while, and when we first saw the Meta-Morphosis design by Izzudin Helmi we immediately wanted to develop it into a WordPress theme, and give it away for free! The Photoshop design uses the Delicious font type, and we wanted to try and bring this over to…

  • We’ve featured in Web Designer magazine again

    That’s right Issue 155 of Web Designer Magazine features us yet again, but this time we have a more prominent feature with a full page dedicated to a Q & A with Adii and a look at the WooThemes headquarters in Cape Town, South Africa. Issue 155 focuses on WordPress’s impressive and biggest upgrade to…

  • We’ve produced something new

    One of the great alternate styles - Fresh

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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