Woo news

Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

*StoreLeads, January 2026

Illustrated icons of a globe, paper airplane, megaphone, and speech bubbles
Illustrated icons of a globe, paper airplane, megaphone, and speech bubbles

WooCommerce in numbers

4M+

live installations*

StoreLeads, State of Ecommerce

34%

of all ecommerce is powered by WooCommerce

StoreLeads, WooCommerce Growth

1336+

official WooCommerce Marketplace products, and growing daily

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide

350+

core code contributors from
around the world

43%

of the web is built on WordPress

W3Techs, Usage statistics and market share of WordPress

*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Get to Know the New WooCommerce Home Screen

    The latest WooCommerce release introduced a new Home screen, which acts as the headquarters for your online store. See how it makes store management easier.

  • WooPayments Now Supports Subscriptions

    Capture recurring revenue, set up payment plans, sell subscriptions, or offer weekly services all directly from your WordPress dashboard.

  • AutomateWoo 5.1 – Preset workflows

    We are excited to announce that we’ll soon be releasing version 5.1 of AutomateWoo which contains our latest feature – Preset Workflows. Additionally, with this release, we’ve begun moving AutomateWoo over to using the same background processing system as WooCommerce Core – Action Scheduler. Please read on for more details.

  • AutomateWoo 5.0 – Manual workflows

    We are thrilled to announce that we’ll soon be releasing version 5.0 of AutomateWoo which contains one of our most requested features – manual workflows. The release also contains a number of other new features and fixes to improve your experience with AutomateWoo. As this is a major release we have made a few breaking…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

Woo customer support

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone, check out our brand guidelines.

Brand guidelines
Icons of lettering and brand colors, plus the Woo logo
Icons of lettering and brand colors, plus the Woo logo

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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