Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Take payments anywhere with Square for WooCommerce

    Our most requested integration is now available! With Square for WooCommerce, you can take payments online or offline through the same solution, keep your inventory updated, and sync product changes between WooCommerce and Square. Read on to learn more about what’s available in this new extension, how it works, and how Square can benefit your store.

  • Winning others over: announcing WooCommerce.com

    Today marks an important milestone for our team: WooCommerce finally has its own home. We’ve moved our site over from WooThemes.com to WooCommerce.com to provide focus for our team, clarity for our customers and to reflect what has become Woo’s core business. Read on to learn some of the history behind WooCommerce and what motivated…

  • 10 surprising things you can do with WooCommerce

    Just starting out with WooCommerce? Or are you a seasoned pro? Regardless of your level of experience with WooCommerce or eCommerce in general, its potential may surprise you. There are hidden features in the core plugin that may come in handy, powerful options enabled via extensions, and unrecognized productivity hacks you can try out to…

  • WooCommerce 2.6 has shipping zones (and more!)

    It’s been a few months since our last major update, and in that time, we’ve been working on a veritable smorgasbord of improvements to WooCommerce. For 2.6, we’ve: Added shipping zones Improved the cart experience Created a new My Account area design Added new options for filtering products Made updates to the payment options available through the onboarding…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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