Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooCommerce 2.6 has shipping zones (and more!)

    It’s been a few months since our last major update, and in that time, we’ve been working on a veritable smorgasbord of improvements to WooCommerce. For 2.6, we’ve: Added shipping zones Improved the cart experience Created a new My Account area design Added new options for filtering products Made updates to the payment options available through the onboarding…

  • How to prepare your WooCommerce store for any release

    Is a major release or extension update pending for your store? Don’t panic: learn to handle it smoothly with this quick guide.

  • Welcome Storefront 2.0: mobile design updates, typography refresh & more

    If you’re using our Storefront theme for WooCommerce, you’ll be excited to learn that version 2.0 has just become available for download. If you’re not using Storefront already, now would be a great time to take a look at our flagship WooCommerce theme! Storefront 2.0 is a major release and brings various new features including a…

  • It’s here: a simpler way to connect services to your store without leaving WooCommerce

    A few weeks ago at WooConf, Matt Mullenweg gave a sneak peek at a project we’ve been excitedly working on. Now, we’re ready to share it with the world. WooCommerce Connect is a big part of our vision for the future of WooCommerce. Right now, Connect has just started alpha testing as a feature extension. If all…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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