Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Storefront turns one: how far it’s come, and where it’s going next

    Since we launched Storefront one year ago, our flagship WooCommerce theme has come a long way. It’s seen hundreds of thousands of downloads, plenty of extensions, and even some new clothes in the form of child themes. Today happens to Storefront’s first birthday. As we like to say, mighty oaks from little acorns grow, and we’ve…

  • The future of Canvas

    Since launching on the 9th of February 2010, Canvas, our all-purpose theme, has been a consistent performer and gathered a large base of loyal users. The styling control panel added by Canvas has proved popular amongst users who aren’t familiar with CSS, yet desire a customized look for their website. Businesses have since been built on…

  • Bookings 1.8 brings overnight bookings, buffer periods, and more

    Bookings 1.8 comes packed with a ton of new features that help your business run smoothly. Here they are in a nutshell: With this release, you can now accept bookings that span multiple days. We’ve also added the ability to offer discounts when multiple people make a single booking together, and add buffer time between each of…

  • Introducing WooExperts, our new verified developer program

    May 2022 update: The WooExpert Program has been relaunched! We’ve completely revamped the program to include new and improved features that help agencies grow. Find out more in The WooExpert Program is Back: Exclusive Opportunities to Grow Your Agency.   For quite some time, the best way for someone looking to connect with a developer…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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