Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Stay Fashionable when selling online
To create something exceptional, your mindset must be relentlessly focused on the smallest detail. Giorgio Armani When setting out on your adventure to sell online, you may initially feel like a small fish in an infinitely large pond. With enterprise-level online retailers making up a large portion of the market, the primary challenge for any…
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Express yourself with Zephyr
Here at Woo, we’re a creative family. Whether working on a creative new offering as a team, or out exploring our individual hobbies (we have photographers, musicians, artists and more within the WooTeam, creativity is what drives us. Today, we’re excited to share with you a project we’ve had on our roadmap for several months.…
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Calling All Speakers and Sponsors For WooConference 2014
The countdown to the inaugural WooConference has begun and, with just a few months to go, we’re full steam ahead planning what we hope will be a phenomenal and valuable two days for the WooCommerce community.
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We are six
Today is our birthday. Our sixth birthday. Simply to survive is an accomplishment for tech companies of today and we’re grateful and proud that over the last 2191 days we’ve managed to grow and mature within this wonderful ecosystem known as WordPress. The past year has been filled with more milestones, accolades, and explosive growth…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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