Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooCommerce 2.0 final testing, Release Candidate 1 is here!

    I have some good news for all of you waiting for WooCommerce 2.0. This afternoon, we have tagged the current development build as Release Candidate 1, indicating that we think it’s ready to release. Unfortunately, we’re not perfect so we need you all to test this RC1 before we make it to the official release.…

  • Case Study: The Pootlepress Menu Pack for Canvas

    Beautifully designed WooThemes Canvas menus with a single click. Hi! I’m Jamie from Pootlepress. At Pootlepress, we build the majority of our websites with WooThemes products and we see a big opportunity to build further plugins and child themes on top of the WooThemes platform. One of the things we get asked for the most…

  • New customer resources

    Today we reveal 2 new pages we’ve been quietly brainstorming, developing and populating over the past few weeks. Both are resources we hope inspire and equip our community with tips and tools to get their sites supercharged, whilst connecting them with the correct people for some expert guidance. Customer stories

  • Teaching with WordPress just got easy

    It’s been months in the making – from brainstorming to technical speccing, designing and developing to beta testing, bug fixing and interface refining – and we’re finally at the point where we can proudly present to you our latest WordPress plugin. Meet Sensei

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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