Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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WooCommerce expands, adds 2 new team members, 8 new extensions
WooCommerce continues to grow day by day, and as it does we need to react in order to keep up with the ever challenging support demand. Along with our impending switch to zendesk, to improve our WooCommerce support further we’re delighted to announce that we’ve recruited two talented developers who will be focusing on WooCommerce…
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WooFramework version 5.5.0 released
Last week, the entire WooTeam arrived in Cape Town for a week of team building, discussions and a few outings in and around our beautiful city. Now in the new week, with the majority of the team having said their “so long”s and flown back home on the long flights from the southern tip of…
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The WooTrip recap
I’m a very proud co-founder today, as I’m sure Magnus and Adii will both agree. The WooTrip has now come and gone and our distributed team of 25, dotted across 7 countries, are making their long way back home from the tip of Africa. We had a very simple goal of this one week trip…
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Redefining WordPress themes with the “Definition” theme
Over the years, since WordPress theming became a popular market, the concept of “what should go into the theme” has evolved in various directions; through stages where themes were crisp and minimal, to times where themes were laden with functionality. There is a shift beginning within the WordPress community to begin to unlearn these old…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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