Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooDojo version 1.2.0 released

    For the past few weeks, Team Dojo has been quiet on the blog. Rest assured, we’ve been toiling away behind the scenes, preparing for the big day when the next update to WooDojo would be released. Today is that day. Introducing WooDojo version 1.2.0. WooDojo version 1.2.0 includes a few minor updates to the WooDojo…

  • 7 more WooCommerce goodies

    It’s that time of the week again! Today we’ve a shipment of 7 new WooCommerce extensions including Cart Notices, Ambassador affiliate integration, Customer/Order csv imports and 4 more gateways.

  • Case Study: Green Africa Directory

    Before I became part of the ever-growing Woo team I worked at a Cape Town-based development agency called Quickonline – while I was there I worked on a number of projects that were built in WordPress as well as other systems. One such project was Green Africa Directory – a green business directory that aims…

  • The ultra-readable & ultra-flexible Flipflop theme

    Flipflop is a responsive, ultra-readable theme geared around news publishers. With impressive column generator functionality for posts and pages, clean, large typography, a modular homepage that can be re-arranged thanks to widget components & a featured slider Flipflop has all the tools to customize this theme for whatever niche. Flipflop was designed by Firman Firdaus…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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