The Best Ways to Make WooUsers Happy

Written by Mark Forrester on May 11, 2011 News.

One of my favorite parts of working with the WooCommunity is hearing from a satisfied customer. We aren’t always able to make everyone happy, but for the most part I’d say we get the job done and have many happy WooThemes fans from it. 100% Satisfaction is always something we’re striving for, but for some people we just won’t ever be able to put a smile on their face. I do think I’ve developed a bit of a strategy though in my short time and experience working with Woo.

Here are the ways I’ve found to make and keep WooUsers happy…

1. Be Kind

The most simple of all strategies, be kind! Sometimes back and forth communication can be tough to deal with all day. If I’ve not had the best of days it’s tough to keep being helpful. I’m sure we’ve all experienced it before, perhaps I can best equate it with trying to show your dear mom how to use Google over the phone. Or better yet, explain how to sync anything or install any app… True test of patience.

No matter what though kindness kills, and it’s a good thing. It’s not anyone’s fault that I’m in a foul mood, and often a user comes out and says they know can be a pain if they don’t understand something. I always try to give the best help I can and smile while doing it. Usually once a problem is solved we are both happy and thankful for each others patience. Using a smily face or two always helps. 🙂

2. Go The Extra Mile

When does going the extra mile ever hurt anyone? We care for our WooCommunity and often go the extra mile to leave with a satisfied customer. For example, something I often like to do is help people testing themes on our Theme Playground. Since many haven’t purchased a theme yet, they don’t have access to theme docs or support forums. When we receive emails from people struggling on the playground I will take a screenshot of the theme documentation they need and send it their way. I also try to manage every problem I can for users on the playground. Some have trouble setting up a theme, others can’t figure out a little custom css they’ve done, etc…

We’re known for great support, and the Theme Playground shows our willingness to go the extra mile and let you try our themes. I try and provide the support before they’ve even purchased a theme.

3. Be Available & Prompt

I keep our inbox, Facebook, & Twitter accounts open just about all day everyday, including during the weekends. This lets me take a quick glance and see if there is anything I can take care of while I’m doing something else Woo related. In fact I just fired off an email to Ole, while typing this. (Hi Ole!) I like to respond as quick as I can, and as we outlined in a previous post, we’re striking a balance between a quick answer and a helpful answer. I respond as quick as I can with the best answer I can. If I don’t know the answer, I’ll let you know while I find one.

The culture in the U.S. is very much centered around getting things and getting them now, I try to help alleviate the wait by being available and prompt to answer. Even if I say, “Sorry I don’t know the answer but am looking,” WooUsers seem to appreciate the honesty and transparency.

4. Be Real & Understanding

Having sympathy, empathy, or any ability that to perceive people’s emotion is something I work on every day. It’s good to be able to tell when a user is frustrated or happy. Both types of emails include a lot of caps and exclamation marks, but to tell the difference is key. 😉

This definitely is a big deal when interacting with our WooUsers. We use tags on Twitter to show which one of us you’re talking to, we leave comments under our real names on the blog, etc… We hope this lets you get past our facade as WooThemes, even though that facade isn’t inherently bad. It’s just better to know a real person that understands is helping you with your issue or concern, and not our WooBot… I’ve found that being understanding and showing real emotion often leaves WooUsers happy, even if we couldn’t solve the problem.

5. Free Stuff

Although it’s funny, giving away free stuff always makes people happy. Sales and discounts could count under this as well. Free or discounted items are always a good way to give some thanks back to our WooUsers and make them happy. Nothing else could be said about free stuff, except people LOVE it.

I utilize these tactics everday. By themselves or combined, one of us can usually leave with a smile on our face. Hopefully though it’s both of us. 🙂

Got any idea that you think would make more of our WooUsers happy & satisfied customers? Sound off and leave a comment, I’ll consider adding it to my repertoire.

This post is part of the “WooLessons” series, where we aim to share as much valuable information from our experiences with WooThemes until now. The aim is to enable and empower more entrepreneurs and startups to be similarly successful by sharing the wealth of knowledge we’ve accumulated on our journey.

16 Responses

  1. Jon Swerens
    May 11, 2011 at 4:38 pm #

    Yeah, I was a lot happier with WooThemes until I purchased Backstage for a friend. Woo’s decision to not implement a full Shows listing like the original screenshots showed has been a major pain for me, now trying to use a plugin to do the job instead.

    • Ben
      May 11, 2011 at 4:49 pm #

      Debbie downer.

      • Jon Swerens
        May 11, 2011 at 4:53 pm #

        You forgot the sad trombone sound.

        • Ben
          May 11, 2011 at 4:56 pm #

          Wah, wah, wah… <- did I do it correctly? It doesn't sound that good when I type it out. 🙂

    • Ryan Ray
      May 11, 2011 at 5:12 pm #

      Wah wah, indeed.

      I’ve used the theme on a personal project and used a plugin called GigPress, definitely worth checking out. 🙂

  2. Sarah
    May 12, 2011 at 2:40 pm #

    The help with the screenshots for the demos were really useful for me. I have so far found that the WooPeople give great support.

    I just wish some of the plugin support sites were the same (paid for too!).

    • Ryan Ray
      May 12, 2011 at 3:37 pm #

      Thanks for the comment Sarah, we’re always glad to be able to help. 🙂

      Do you have a finished site up and going as of yet?

      • Sarah
        May 16, 2011 at 3:55 pm #

        I’m still working on this one: But it has been on

        This one has been around for a while and is on your showcase:

        I also a few more planned but time is a problem – need to earn some more money!!

  3. Tatlacatl Alejandro Carrillo Rosas
    May 13, 2011 at 7:33 pm #

    Hi! Didn’t know where to post this idea, so ‘im gonna do it here… Have you guys think in create a section where you can compile all the po files translations that the users create for each one of your themes? I have, at least 15 po files translations in to spanish. I think all the user from other countrys would be, -lik me- glad to share their po files translations in order to create a database where we can download po file already translated in to a diferents languages.

    This maybe be helpful for user how doesn’t have time to translate or want to create an urgent site into a diferent language of their own.

    What do you think? If you think it’s a good idea, I’ll be glad to send you my spanish po files…

    Let me know…


    • Magnus
      May 13, 2011 at 10:07 pm #

      Po files change almost every time we update a theme and it is an impossible task to keep all other languages up to date. We had all po files included in the theme before but stopped doing this as it was way to much admin and faulty po files that were outdated.

      • Thomas
        May 14, 2011 at 12:17 pm #

        With the WP plugin CodeStyling Localization – – the translation or update of a po file is straightforward. Most of the time you need to check or modify the strings. The plugin works with Google Translate API to suggest a translation.

        • Ryan Ray
          May 14, 2011 at 8:36 pm #

          Thanks for the tip Thomas. 🙂

          • Tatlacatl Alejandro Carrillo Rosas
            May 16, 2011 at 4:27 am #

            Yes, great tip. Thanks!

  4. Alexander Sverdlov
    June 25, 2011 at 3:02 pm #

    Forum support needs more investments from Woo management. You have increased your customer base with X % – you need to increase your forum support staff with the same %. If you’re not doing it, you’re losing customer satisfaction – and it’s pure mathematics (actually, I’m feeling this on my own back, being your customer)

    • Magnus
      June 25, 2011 at 7:22 pm #

      We have 3 full time support ninjas working the forum 24/7 and developers and me who help out so total of 6 people, and 99% of all the posts get answered within 24 hours 🙂