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Organize, optimize, and scale your campaigns with accurate, reliable data.
Datalayer for WooCommerce extension automatically sends your store’s events to the leading marketing and analytics platforms.
For those who value simplicity
No need to understand complex tools or deal with technical configurations.
After your purchase, just open a support ticket and our team will handle the entire setup for you. Quickly, easily, and at no extra cost.
For developers and marketing professionals
Compatible with Google Tag Manager, GA4, Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Pinterest Ads.
All events are sent automatically using the GA4 standard, ready to power strategies like server-side tracking, dynamic remarketing, and funnel analysis.
Connected to the right channels from the very first click.
The plugin works seamlessly with top marketing platforms, organizing your store’s data and sending it automatically to:
No need to worry about manual setups or technical implementations.
The right data goes to the right place. With precision, stability, and high performance.
Everything is integrated and centralized to ensure your campaigns have the solid foundation they need to deliver better results.
Watch the video to see how your store data is organized and sent automatically to the platforms you use. All without writing a single line of code.
Once activated, the plugin begins automatically tracking the most important events in your store’s sales funnel.
Everything is captured and delivered in the right format, ready for use in your marketing platforms.
Events tracked automatically:
All captured events are structured and sent directly to Google Tag Manager. No manual configuration required. Your data is ready to use in your campaigns and reports as soon as it appears.
The plugin follows the Google Analytics 4 standard and automatically tracks the following events:
No! Datalayer for WooCommerce was built for non-technical users. The entire data layer is added automatically. If you want to create custom tags in GTM, you can follow simple tutorials or rely on our professional support whenever needed.
No. The plugin is lightweight, optimized, and follows best performance practices for WordPress and WooCommerce. It only inserts the necessary scripts at the right moment, without slowing down your site.
Yes. You can use the Test Debugger Bar or the Preview Mode in Google Tag Manager to verify if the events are firing correctly.
Yes! The plugin is compatible with any theme that follows WooCommerce standards. It also works seamlessly with builders like Gutenberg, Elementor, Divi, WPBakery, and others. Events and data will continue to be sent correctly.
Yes! It was built to work with Google Tag Manager (GTM), both Web and Server-Side versions. Just install the plugin, activate the data layer, import our file, and start configuring your tags in GTM — no need to manually code events.
Yes! The plugin has been tested on the Stape platform and works perfectly. Simply install it, activate the data layer, import our file, and configure the platform and tags — all without coding.
Yes. It was developed to be compatible with most popular WooCommerce extensions.
Yes. The plugin has its own consent popup and also works smoothly with solutions like Complianz, CookieYes, Cookiebot, and others.
Yes. It includes specific filters to handle product bundles, preventing individual items from appearing separately in the data layer. You can use the plugin’s hooks to adjust this behavior or reach out to our support team.
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