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Facebook for WooCommerce

Developed by WooCommerce
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(74 customer reviews)

Facebook for WooCommerce

75 reviews  |   Developed by WooCommerce

Get the new and recently released 2.0 version with many improvements and fixes, e.g.:

  • Updated and improved onboarding and connection experience
  • Streamlined product sync settings for easier management
  • Server-to-server pixel tracking for improved reliability, accuracy, and security

Ready to get started with Facebook for WooCommerce? You’ll be up and running in minutes – install this free extension and follow the guided setup wizard to connect your store to Facebook. 

With Facebook for WooCommerce, you can:

  • Sync your WooCommerce products to a Facebook store to drive traffic to your website, or quickly create Facebook and Instagram ads for your products.
  • Make your ads more relevant and timely with the built-in Facebook pixel integration. Use dynamic ads to retarget customers based on their browsing behavior.
  • Buy Facebook and Instagram ads directly on WooCommerce. You’ll have the ability to design your ad, set targeting and placement, and pay, all directly on WooCommerce.
  • Engage customers in a channel they use every day with Facebook Messenger. Lower the barrier to communication – use Messenger to chat with prospects and existing customers about purchase questions or their order status.

Here’s how this extension helps you grow your business and connect with customers.

 

Sync your WooCommerce catalog to Facebook to increase sales

By connecting your WooCommerce catalog to Facebook, you can sell to people where they spend their time: Facebook and Instagram.

With the Facebook shop section, we enable businesses to showcase their products and drive sales from their Facebook Business Page. If you don’t have one yet, it’s well worth setting up! It’s ideal for merchants and eCommerce advertisers who want to reach customers on Facebook.

Connect your catalog

Send your entire catalog to Facebook with a single click and add it to your Facebook Business Page shop. Any changes you make in WooCommerce are automatically synced with your Facebook shop. Facebook for WooCommerce gives you the flexibility to control which products are synced and how they’re listed on Facebook. 

Mobile-friendly shopping

The Facebook shop section offers a beautiful shopping experience on all mobile devices, enabling you to showcase your products on any screen.

 

Use Facebook pixel to connect with customers

Marketing on Facebook helps your business build lasting relationships, find new customers, and increase your online sales. With this extension, you can add the Facebook pixel to your site in just a few clicks. Easily reach the people who matter to your business and track the results of your advertising across devices.

Find more customers

Use pixel data to build your audience and optimize ads for likely buyers based on behaviors – such as adding items to the cart or making a purchase. Create Facebook’s dynamic ads to directly and effectively remarket products to visitors who viewed them in your store. 

Secure, reliable tracking

The Facebook pixel uses reliable server-side tracking to send events from your store to Facebook. This ensures that you get accurate information about how customers are behaving on your store, as well as the effectiveness of your Facebook ads. 

Measure the results of your ads

Once you have the Facebook pixel set up, you can use Facebook ads reporting to understand conversions, sales, and revenue attributed to your ads.

 

Facebook Messenger lets you chat with customers anywhere

Adding the Messenger plugin lets customers chat with you on your website and then continue the conversation on Facebook. Your customers can interact with your business at any time using Messenger’s personalized, rich-media experience.

Create a seamless chat experience

The customer chat automatically loads the recent chat history between the customer and your business, so interactions with your business on Facebook, messenger.com, in the Messenger app, or the customer chat plugin on your website will be visible.

This communication syncing helps create a single experience for your customers and enables you to continue the conversation even after they have left your website. There’s no need to capture their contact information – to follow up, just open the same conversation in Messenger.

Personalize Messenger for your brand

When you add Messenger to your site with Facebook for WooCommerce, you can customize the appearance, language, and greeting to create an experience that’s consistent with your business’s unique style and voice. 

Ready to get started? Download Facebook for WooCommerce, install it through your WordPress dashboard, and get connected in a few steps!

Need help? 

Customer reviews

2.9 out of 5 stars - 75 reviews
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  1. oceanbaycrafts

    oceanbaycrafts rated

    Waste of time when you sync from your website it syncs perfect except the fact you have to go in and manually update the inventory which wouldn't be that big of a deal if you didn't have products with 20 different variations because you have to change the inventory on each and every one. Then when I did that it removed the variation name so when you go to checkout it doesn't even show the variation. So frustrating it could be a great app but I give up. This was suppose to be the new and improved version not so much.

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  2. futewiz

    futewiz rated

    USed to get feeds and shop working in Facebook but now the shop doesn't work and the messenger tab just says it can't connect to my business facebook page or some such. I am going to have to delete the plugin just to get rid of messenger as the app doesn't work.

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  3. benwarmsen

    benwarmsen rated

    The plugin it self works well, never have any issues on my webshop. However, updating is a drama. The plugin is free, but some how wp see's it as a paid plugin and therefor it won't be updated automaticly, it tells me i first need to purchase it (which i have done several times now for the amount of $ 00,00). So every time there is an up0date, I need to remove the plugin and in stall it again, put the settings right again etc. etc. It is really annoying and unnecessary if you ask me. In the past I never had to do all this, it just updated the plugin.

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  4. cutty3d

    cutty3d rated

    I tried using this last year and I no longer use it because of the following issues. It was causing me more pain than good. This is over several versions. First, it would not synchronize my products to Facebook. I am thinking the issue could have been Facebook. I stuck with the plugin for months, playing around and finally was able to synch the products after reading documents and retrying. For awhile it worked and then I noticed one day a customer asked me why my product was showing on sale in the Facebook shop but it was not on sale on my website. I had the product on sale until a certain date. This was 2 or 3 days after the sale expired. I just got tired of the issues, so I removed it and never went back. In my opinion, Facebook changes things so often on their side, I am not sure any plugin that interacts with Facebook would work without occasional issues. It was nice when it worked though.

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  5. Academy of Martial Arts Martinez

    Academy of Martial Arts Martinez rated

    Facebook does not show the product on the Shop Tab, making the plugin ridiculous un usable. There are no option to change or configure this. so i have an shop integration in facebook wich only i admin can see.. wow .. and support from Fb is under minus.

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  6. Tim Nethers

    Tim Nethers rated

    The versions reporting incorrectly indicating an endless need for an update and as of late security vulnerabilities are getting really old really fast.

    Was this review helpful?   (2) (0) Report review

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  7. myatthura

    myatthura rated

    It doesn't work. 1) The download says version 1.9.12, but instead downloaded the version 1.9.10. 2) On the plug in page on my website, it says version 1.9.12 is available, but when I update, it is still version 1.9.10. 3) I set up the Facebook catalogue and shop. A few minutes after the upload (some products are partially uploaded), the plug in was deactivated by itself. I tried to reactivate, but was unsuccessful. It keeps asking for update, which doesn't seem to exist. 4) I then tried to get technical support from the plugin authors (Facebook). Find out there is no support for this extension! Very poor plugin, full of bugs. And it doesn't seem like Facebook really care. I really need to connect my store with Facebook so that I could use their dynamic ads, but it seems they really don't want people using Woocommerce to use their dynamic ads features.

    Was this review helpful?   (21) (0) Report review

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  8. DozerBob

    DozerBob rated

    Chronic token expiration. Metadata failures on sync. Update not working at all. It says it updated, but keeps telling my my version is 1.9.10. There are no release notes for .11 or .12 releases! So what changed?! Slows site down dramatically.

    Was this review helpful?   (4) (0) Report review

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  9. suzyscraft

    suzyscraft rated

    Products don't always sync. Some products are not allowed with no explanation. Information on updates is non existent. My plugin currently needs to be updated but the plugin says "Automatic update is unavailable for this plugin." However, no information is available about how to manually update the plugin. The team at Facebook have no idea about the plugin, to the point the girl I spoke to didn't even know it was created by Facebook.

    Was this review helpful?   (1) (0) Report review

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  10. khue214

    khue214 rated

    Products were synced on facebook couldn't be in Catalog. It's a mess. I'm disapopointed.

    Was this review helpful?   (3) (0) Report review

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  11. Josh Ingram

    Josh Ingram rated

    horrible. so bad. doesn't work. try to get support. Get an automatic reply that it will be 30 days before you are supported and that's with being expedited as someone buy ads.

    Was this review helpful?   (7) (0) Report review

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  12. backpackrapp

    backpackrapp rated

    Second time reviewing this, they deleted my first review. It's awful. There is no support whatsoever. Add to cart doesn't fire and the product catalag sync feature seriously slows down my site. There are better options.

    Was this review helpful?   (3) (0) Report review

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  13. Florian Ibe

    Florian Ibe rated

    Nice and easy integration and it gets better but the plugin have a lot of bugs (read reviews).

    Was this review helpful?   (3) (0) Report review

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  14. ctoyehe

    ctoyehe rated

    This helps in a couple of way; 1 - It syncs products on Facebook 2 - It adds Pixel code and track user actions 3 - It adds messenger chat option

    Was this review helpful?   (3) (0) Report review

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  15. jb510

    jb510 rated

    Impossible to control which products get sent to the facebook catalog. Confusing setup if you have multiple ad accounts. Uninstalling and using Pixel Caffeine instead which seems to have product filtering options.

    Was this review helpful?   (5) (0) Report review

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  16. niknah

    niknah rated

    This is a plugin for dumbies who don't want to customize and just accept what facebook gives them. Can't even do the basics which is map variables in the product list. Also, I have admin access to a catalogue and it won't let me access it via the button in the plugin. But I can access the catalogue in facebook business.

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  17. Andrew Weiss

    Andrew Weiss rated

    This app is mediocre at best. If you have a template or a simple website, it will work great for you. If your website has customization and was build unique to you, then there will be all sorts of incompatibilities. There are limited options for the store owner. This is not WooCommerce's fault since the app was fully developed by Facebook.

    Was this review helpful?   (4) (0) Report review

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  18. Murray Anderson-Clemence

    Murray Anderson-Clemence rated

    Very handy for clients creating ads on Facebook. Running heaps smoother since version one.

    Was this review helpful?   (1) (0) Report review

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  19. chipxlimited

    chipxlimited rated

    For stores with thousands of products its truly terrible.

    Was this review helpful?   (9) (0) Report review

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  20. Alexander

    Alexander rated

    It is pretty straigt foreward for small shops.

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  21. nikhilarya07

    nikhilarya07 rated

    Product is cool but you could add many more features and improve itself.

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  22. splaquet

    splaquet rated

    We build storefronts for our clients, who are mostly musicians & events. The easy integration with FB allows us to not only setup their WooCommerce store, but also their fb shop in only a few more steps. It's really a win win for everyone.

    Was this review helpful?   (3) (0) Report review

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  23. josuet7

    josuet7 rated

    it's interesting but not all the products are synchronized in my fan page store

    Was this review helpful?   (4) (0) Report review

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  24. krzysztofliegmann

    krzysztofliegmann rated

    A very interesting solution. Unfortunately, there is a problem with synchronization. Especially when it comes to the quality of photos sent. Especially that you can not edit them later on Facebook.

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  25. bmoney974

    bmoney974 rated

    So far working as advertised. The pixel is showing up in the google pixel helper and the show was ready on my fan page in just a few minutes. If anything changes I'll update my review.

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  26. Glenn Murray-Prior

    Glenn Murray-Prior rated

    Full of bugs. It breaks, stops working and then Facebook have no customer support at all. They use Github as their support and it's full of people spending their own time describing the same bugs individually. I've wasted a lot of time with this plugin. Woocommerce are great and have good customer support, Facebook is the opposite, with no support at all.

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  27. uluponosurf

    uluponosurf rated

    It will export every variation of a product as a separate product to Facebook. Imagine what this does for size variations. You have several of the same product in the Facebook shop with no indication as to what size it is (or that it is for different sizes). You click the Buy button and you get taken to a cart with your mystery size preselected. This renders this plugin practically useless since it really is only effective for simple products.

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  28. orlandoryo

    orlandoryo rated

    Can't handle very well products with variations. For some reason, it imports the variation code into the description. This is not an issue for products without variants.

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  29. oivnor

    oivnor rated

    The product is good, but can certainly be improved. I operate online store with many variants, which meant that Facebook Shop took every variation to be made as a product.

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  30. Janice Summers

    Janice Summers rated

    I have a simple need, display my products in Facebook with prices and a short description. I installed the plug in and it just took care of everything for me. It automatically updates my posts in FB. Works fine for me. Issues I have are with FB and not the plugin.

    Was this review helpful?   (3) (0) Report review

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  31. nadiacamasymas

    nadiacamasymas rated

    The plugin is causing error 503 on my site. There is no way to contact support to ask about it and the documentation doesn't cover anything except how to book adverts with them.

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  32. cbrowncstats

    cbrowncstats rated

    Works but needs better documentation

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  33. samdobrow

    samdobrow rated

    Really does nothing easy or intuitively

    Was this review helpful?   (25) (0) Report review

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  34. 2 out of 2 people found this helpful
    projectdareting

    projectdareting rated

    Easy to install. I wonder how well it does with the variable products. Thanks for developing this.

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  35. cassiphotography

    cassiphotography rated

    Terrible

    Was this review helpful?   (21) (0) Report review

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  36. stationcolab

    stationcolab rated

    Cannot change the pixel being used once it is installed! Accidentally created a pixel under my personal account page and not my business page. After removing and readding the plugin, it automatically reverts back to my personal account's pixel. Facebook has no fix for this. I now cannot use this pixel or run ads from my business page as everything for my businesses website is now linked to my personal pages pixel. What a disaster.

    Was this review helpful?   (16) (1) Report review

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  37. Hamutal W

    Hamutal W rated

    Doesn't work and has many bugs and problems. Support is hard to get. I have an open ticket for 22 days and the last response I got was 12 days ago.

    Was this review helpful?   (16) (1) Report review

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  38. kd3d8859d9fdd56

    kd3d8859d9fdd56 rated

    Absolute disaster

    Was this review helpful?   (13) (1) Report review

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  39. zionskidshomeschool

    zionskidshomeschool rated

    Doesn't include virtual products. Most of our products are virtual (membership, ebooks, online recordings) so makes this plugin almost unusable for us.

    Was this review helpful?   (11) (1) Report review

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  40. infofarfizcom

    infofarfizcom rated

    I have Version 1.9.7 and its asking for Version 1.9.10, when I update it is updating and say successful, but after refresh the page, it goes back to Version 1.9.7.

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  41. Gerhard du Toit

    Gerhard du Toit rated

    Support is non-existent. I logged a ticket 9 days ago on the github and beside the auto response, nothing after that. On a base level the plugin does what it says, but them moment you want to do more, you're screwed.

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  42. Yeoh Kar Jin

    Yeoh Kar Jin rated

    Working plugin but limiting

    Was this review helpful?   (19) (2) Report review

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  43. Monika Moehrle

    Monika Moehrle rated

    Doesn't strip tags from title and doesn't process shortcodes in description

    Was this review helpful?   (7) (1) Report review

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  44. alisaidsaid93

    alisaidsaid93 rated

    Would be better if a shop area appeared below my header. I don't like how Facebook continually tries to get you to buy ads.

    Was this review helpful?   (6) (1) Report review

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  45. djdomrep

    djdomrep rated

    syncing products with facebook works great

    Was this review helpful?   (5) (1) Report review

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  46. jaimomo

    jaimomo rated

    The plugin works very slow, it takes a long time to be operational. It also has a serious problem with prices, since it does not recognize discounts, sometimes it puts an old price because the product is not updated on Facebook, also sometimes the price shown on the cell phone and on the computer are different... but worst of all is that even the customer service of Facebook does not know how it works, it is amazing the number of laps I had to give to start it up ... the instructions on your website are also obsolete. Finally, worst of all, it has a total incompatibility with editing pages with Elementor, and I have to deactivate it every time I want to make a change on my website. It seems incredible that a large company like Facebook is incapable of programming a decent plugin, I find it incomprehensible ...

    Was this review helpful?   (4) (1) Report review

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  47. alexaexpress

    alexaexpress rated

    Of all plugins I used, this is the hardest ever. Even a scientist who can fly a spaceship cannot set up this plugin. If other users feedback is it is very hard to use, for me it is very, very, very, very, hard to use.

    Was this review helpful?   (3) (1) Report review

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  48. Morten Jakobsen

    Morten Jakobsen rated

    Very easy to use, and very easy to install. Looks very good in Facebook.

    Was this review helpful?   (3) (1) Report review

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  49. TushyaShakti

    TushyaShakti rated

    Product is good and makes it easy to integrate our shop with FB.

    Was this review helpful?   (2) (1) Report review

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  50. ayudaniwoo

    ayudaniwoo rated

    Perfect. Easy to set up and works perfectly. Complete solution for sync your ecommerce with Facebook Shop.

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  51. imagesurgery

    imagesurgery rated

    I've changed my mind on this plug-in, it's not as bad as I first thought. The key for me was discovering that there is now a new section to edit my products visibility in facebook (who'd of thought it!) so now I've got control over images and text. I've also discovered that I can delete obsolete and draft products from the fb shop. All is pretty good now ; )

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  52. elizabethrichardson

    elizabethrichardson rated

    Brilliant plugin - THANK YOU

    Was this review helpful?   (6) (3) Report review

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  53. maximus697

    maximus697 rated

    Good plugin but it's missing 1 thing

    Was this review helpful?   (4) (3) Report review

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  54. rzky

    rzky rated

    Works great. My FB store is ready in seconds!

    Was this review helpful?   (5) (4) Report review

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  55. Moonworks

    Moonworks rated

    Does a Great Job

    Was this review helpful?   (6) (5) Report review

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  56. servingu

    servingu rated

    Easy to set up.

    Was this review helpful?   (1) (1) Report review

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  57. Ball Website2make

    Ball Website2make rated

    ช่วยเสริมระบบการเชื่อมต่อสำหรับธุรกิจออนไลน์ได้เป็นอย่างดี

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  58. alignsystems

    alignsystems rated

    Despite reading about all the issues others had with this, I cautiously installed the latest version 1.9.8 on my clients site. The site had only 20 simple products and all were synchronised without a problem. w: https://naildattiffanys.com.au f: https://www.facebook.com/naildattiffanys

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  59. ferdekrobert

    ferdekrobert rated

    Very nice plugin. Saves loot of time. Only issue that I have is that variable products are showing prices most often from the most expencive variation. Is there option to change it? I would like them to show the less expencive variation as the main view.

    Was this review helpful?   (2) (3) Report review

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  60. awnyaboam

    awnyaboam rated

    Amazing integration

    Was this review helpful?   (1) (8) Report review

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  61. M Rusdi

    M Rusdi rated

    Perfect

    Was this review helpful?   (1) (8) Report review

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  62. hostmasterswagit

    hostmasterswagit rated

    Used to work fabulously. Now – not so much… I would attribute this more to Facebook’s Walled Garden of Garbage Code than to Woocommerce. We can build a website in less time than it takes to jump through all the hoops and different levels of Facebook Admins / Business Manager Admins needed to connect up a shop. No doubt a continuation of Facebook’s abusive-partner-like need to keep people on their site rather than allowing them to purchase something on the user’s site.

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  63. comingouttarot7

    comingouttarot7 rated

    I’ve been trying to set this up for days. Because I want to connect to instagram. This is one more nail in the coffin for facebook. Woocommerce has never failed me. Except when they tried to work with this awful company.

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  64. streetdecals

    streetdecals rated

    It should have a part where you can change the title, it also misses lots of updates and products. Its Woos fault but Facebook have made the whole process impossible to understand. I now have three shops a Facebook page, I have no idea why my products cant be added to my page. The other issue is this plugin will kill your site for hours. It should sync in 10’s or 50’s

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  65. Carlos Gervet

    Carlos Gervet rated

    I have been using this plugin since the beginning. I have to say that despite times when it has not worked, it has been improving little by little, slowly. Sometimes updates makes the plugin inoperable.
    This latest update (2.0.5) adds two calls to action to =pys_api_event (admin-ajax.php) each request adds a extra seconds of load to the websites.

    They should fix this as soon as possible.

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  66. Caspar Eberhard

    Caspar Eberhard rated

    Plugin was already bad, but since it’s with woocommerce.com it’s worse. Snyc is not possible anymore as I cannot choose the correct accounts/pages etc. allthough I have all the admin rights.

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  67. trentflint

    trentflint rated

    Easy to use and setup.

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  68. snufflesandtugs

    snufflesandtugs rated

    This plugin works terribly. Doesn't automatically update, can't remove old pixels, I just read the reviews after wasting a bunch of time trying to get the products to sync this morning. Shame I didn't read them first before downloading the plugin. I can't believe that the first time I tried a sync, Facebook pulled in a bunch of draft and trashed listings from 2018. What??? Couldn't get it fixed. Such a disappointing experience.

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  69. collanteria

    collanteria rated

    Update is terrible - like they searched for the most complicated way to do it

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  70. trainriderste

    trainriderste rated

    I was having issues with Woocommerce and I thought it was the Facebook for Woocommerce plugin causing the issue. I spoke to Woo and they didn't want to help - they put me on to Pit at FforW / SkyVerge and he has been fantastic. The plugin WASN'T the issue at all - and Pit went above and beyond to help me resolve the issue when he really didn't have to. The plugin works great.

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  71. Robert

    Robert rated

    Once this plugin is set up and working, the synchronization between WooCommerce and Facebook/Instagram is wonderful. Because Facebook provides such a huge audience, this integration is an essential addition to WooCommerce for almost every business. It takes into account so many factors, including variable products, sales, image galleries, and various publishing states. And the support behind the plugin is top notch!

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  72. customersonsofgames

    customersonsofgames rated

    L'onglet discussion fonctionne mais pas le reste

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  73. jnpoot

    jnpoot rated

    Works great. Syncing products is easy.

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  74. 1231 123

    1231 123 rated

    Need to more detail documentaion.

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  75. einardavidvillarroel

    einardavidvillarroel rated

    Problema de control de seguridad de Facebook (click de no soy un robot) Al FINALIZAR LA CONFIGURACION

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