$79.00

Google Product Feed

Developed by Ademti Software
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(29 customer reviews)

Google Product Feed

29 reviews  |   Developed by Ademti Software

Information & Requirements

  • Google Merchant Center account
View documentation for more info

The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.

What’s in it for you?

  • Choose from an extensive list of supported fields to add to your feed providing the richest possible data to Google
  • Easily map existing product data onto Google’s required fields from WooCommerce taxonomies, attributes or product fields
  • Capture data required by Google not normally held in WooCommerce using the plugin’s additional data entry fields
  • Set up global store-wide defaults or per-category defaults for fields
  • Provide product-specific information against products or individual variations if required
  • Real-time feed shows the latest information for your products
  • Full support for WooCommerce’s importer and REST API for bulk importing data
  • Integrates with common WooCommerce extensions
  • Extensive documentation covering setup and customisation
  • Rich set of WordPress filters and actions allowing flexible customisation if necessary

Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – you’re in full control of your ad setup and budgets.

Product data fields

The extension supports 50+ feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include.

Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data. These fields are all available to the standard WooCommerce CSV import tool, and exposed via the WooCommerce REST API.

Fields currently supported include:

  • Core fields: availability, condition, description (short, long or both), ID, image links (including featured images, product gallery images , embedded content images, and support for custom images), link, price, sale price (including effective date), title (including ability to provide custom titles)
  • Rich data fields: adult content flag, age group, brand, colour, consumer datasheet, consumer notice, energy efficiency class (including min/max), energy label, gender, google product category, GTIN, material, MPN, pattern, product detail, product highlights, product type, shipping label, size, size system, size type, tax category, transit time label
  • Advanced fields: is_bundle, unit pricing measure & base measure, multipack, instalments, identifier exists flag, adwords grouping filter, minimum/maximum handling time, cost of goods sold, included/excluded destination, availability date, promotion ID, and custom labels
  • Shopping actions-specific fields: google funded promotion eligibility, product fee, purchase quantity limit, return address label, return policy label, sell on google quantity
  • Local-inventory-specific fields: pickup method, pickup SLA

Product review feeds

In addition to the standard product feed, the extension provides a Google Product Review feed which integrates with WooCommerce’s built-in review system to provide a feed of product reviews that Google can cross-link to your products to display more compelling product ads including product ratings.

These ratings can show star ratings on Shopping ads and, in some instances, on product listings on Google. These ratings can help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.

The extension provides full feeds, and incremental weekly, and daily feeds. Review data is automatically linked with your product feed data to allow Google to match reviews to products, and you have the ability to exclude reviews from the feed if required to meet Google’s policies.

Integrated with other WooCommerce extensions

The extension includes automatic integration with a wide range of WooCommerce extensions, including:

  • Product Bundles
  • Composite Products
  • Brands
  • Product Brands for WooCommerce
  • Cost of Goods
  • Multi-Currency
  • Min/Max Quantities
  • Product CSV Import Suite
  • and more….

Feed list

The extension provides a number of feeds to help you integrate, including:

  • Google Product feed – integrate your products to Google Merchant Centre so you can use them in surfaces across Google, and product ad campaigns
  • Google Local inventory feed – set up local surfaces, and local inventory ads
  • Google Product Reviews feed – send product review / ratings data to Google to enhance your product ad campaigns
  • Bing product feed – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns

Customer reviews

4.3 out of 5 stars - 29 reviews
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  1. 3090827

    thecocoobe rated

    You just NEED that if you’re thinking about Google Shopping ads. I’m using it for a shop with more than 400 products. And the support is efficient and very reactive.

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  2. 2201336

    bryonshannon rated

    Good plugin functionality and really helpful, fast, responsive support team. Glad I chose this plugin for my Google Shopping product feed.

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  3. 2095544

    dennis58863496 rated

    The support for this plugin is top notch. I contacted them about an issue I was having and they wrote me a beta version of the plugin that solved my problem within less than a weeks time and are immediately releases an update that contains the new feature. I wish all plugin support was like this - highly recommend.

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  4. 2699891

    soorajdas rated

    Great plugin, and does exactly what it should seamlessly. The support on this plugin is just fabulous, and the guys very extremely responsive and willing to help.

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  5. 2876285

    rafirosenberg0 rated

    The customer service - technical support was absolutely fantastic!!!!! aside from being VERY responsive ... he went above and beyond the call of duty to help me with the particular problem I was dealing with! ... Whenever I buy a plugin I am most concerned with technical support and for this plugin all I can say is A1!!!!

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  6. 2525121

    rapidmaterials rated

    Easy to use, integrate well with Woocommerce.

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  7. 2693215

    cboggs2add37c5a8 rated

    It's a solid XML feed generator with all the requisite options within the plugin to make it robust. It's a great cost savings over managed feed services like DataFeedWatch, which is very important to me. In addition, during setup, I needed some help dealing with feed issues that turned out to be on my end with not having enough server memory allocated to handle our feed. I was under a deadline, and customer service was quick to point out what the error that I had recieved probably meant and I was able to fix it right away. Great customer service follow through.

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  8. 1288808

    andrea.dalpont@gmail.com rated

    Run perfectly and push every products without mistake in Google Merchant! Top

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  9. 2896666

    daiilybaeuty rated

    Great support .. all is good .

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  10. 2854681

    arunnearshop rated

    It does what it says without fuss. It has enough flexibility in having store, category or product defaults. Enough filters to customize. Best of all, the support was excellent. There was one particular feature that was not present and it was actually added, and very quickly, on request.

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  11. 1469477

    Gary Coombes rated

    its good and easy to use

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    • 1 out of 3 people found this helpful
      leewillis77

      leewillis77 rated

      Hi;

      The extension supports bulk editing using WooCommerce’s built in CSV export/import tool so it’s possible to bulk change any of the extensions data fields using that.

      Hope that helps.

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  12. 2117801

    customsportswreaths rated

    I just can't say enough great things about this plugin! In the 2 years I've used it, I've only had one minor problem (my feed was terminating early because it timed out). I opened a support ticket, received help within a day and Lee got me up and running promptly. I so appreciate Lee, because I have no technical experience and he was patient and brought it down to a level I could understand and implement. Thank you, Lee!!!!

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  13. 908418

    Cameron Halmrast rated

    This plugin works great if you only have the intentions and displaying your products on Google Shopping (AdWords), although if you plan on using Google Actions (Google Express Shopping), I would look into another option until the developer address the issue of passing on certain attributes of "sell_on_google_quantity" and "purchase_quantity_limit" to avoid over selling. An additional action would be to create feeds by tag, just not by category. This plugin is super easy though for adding values to your products via the WooCommerce CSV Importer tool as each identifier has its own column. I look for the developer to address these issues in an upcoming release.

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    • 2 out of 2 people found this helpful
      leewillis77

      leewillis77 rated

      > Address the issue of sending quantity of in-stock products in the XML data feed to Google

      If you want to open a support ticket we’d be happy to discuss this with you and see if it can be included in a future release.

      > also allow you to segment the products in the feed by the WooCommerce Product Tag

      I’m sure that this is achievable – again if you want to open a support ticket we’d be happy to look into it for you.

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  14. 981708

    Chris rated

    This is a premium plugin that provides the bare minimum. There is no customization, like static field values, category mapping, shipping fields, etc.

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    • 2 out of 4 people found this helpful
      leewillis77

      leewillis77 rated

      Hi;

      Sorry to hear your feedback. The plugin offers a number of different ways of setting / mapping data that seem to cover the features you think are missing. You can set static field values store-wide, at a category level, or on individual products. You can map data at category levels, and the plugin automatically sets shipping values like weight, dimension, and label.

      If you’re not clear on how to use these, feel free to open a support ticket and we’ll see what we can do.

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  15. 1114219

    SBignell1 rated

    A fantastic easy to use plugin, with excellent support. Does exactly what it says.

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  16. 2041893

    gardenheaven2431 rated

    Makes feeding Google merchant centre effortless, and excellent support which counts for loads as well, well done guys love your app !!

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  17. 1629235

    scolow rated

    Not option to add google shipping labels to the products for the XML feed. Most people will use this to adjust shipping rates in the google shop by product.

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    • 3 out of 4 people found this helpful
      leewillis77

      leewillis77 rated

      Hi;

      The plugin definitely supports the delivery label field. If you want to open up a support ticket then we’d be happy to walk through any issues you’re having.

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  18. 1681884

    Gary Stewart rated

    Great product with fantastic support! This plugin does everything I need it to and when it hasn't the developer has been more than willing to help quickly!

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  19. 1624959

    Chuck Lohre rated

    Inventory Feed is not an inventory feed

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  20. 1764189

    Frederik Joly rated

    Problem ahead

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    • One person found this helpful
      leewillis77

      leewillis77 rated

      Hi;

      The plugin strips any unsupported content from the description before submitting to Google. If you’re having problems with unsupported content going across, if you can raise a support ticket we’d be happy to investigate.

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  21. 0

    Anonymous rated

    How long does it take for google to recognise the Product feed information?
    I have added on my webiste two days ago but nothing happened so far.

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  22. 1136581

    Chris rated

    Used this for may years and always been robust but recently it had an issue with variation prices. However an email to support “Lee” quickly resulted in them looking into it live on our website and a patch created within the day! Superb support for an already superb plugin thanks Ademti.

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  23. 2391494

    cobwebro rated

    The support will not answer to any question regarding the standard setup for compatibility between Google Product Feed and Google ads or Google Analytics integration.
    To be more precise, I asked If ‘Item ID’ from the generated feed will be interpreted correctly by the Google Analytics Product ID -> Product SKU attribute. I will buy another plugin, because I don’t want a plugin with support only for the plugin itself, but also for what de plugin does.

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    • leewillis77

      leewillis77 rated

      Hi;

      We’re happy to provide support for the plugin, setting it up, choosing how to populate data, and the upload of the product data to Google Merchant Centre to get your product approved. That will provide everything you need to get your products onto the intended Google programmes (Product Ads, Surfaces across Google etc.).

      In this case however, I understand that you’re integrating tracking onto your site via Google Analytics – which isn’t something provided by our extension. While we can advise on changes to the data output by our extension (as we did here regarding changing the ID format), it’s unfair for us to offer opinions on how those other integrations and plugins work as that’s not something we have detailed knowledge of and we don’t want to provide misleading advice that wastes your time, or leads to sub-optimal or non-working solutions. If you have questions about another integration then you’re always be best dealing with the support team for that extension who can then provide accurate, well-informed advice. We’re always happen to leave tickets open while you do so in case you need any further input from us.

      I hope you managed to find an overall solution that met your needs.

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  24. 1389277

    Fabio Schenone rated

    Very simple, but very powerful at the same time. With some simple customization it can be extended as much as you like.

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  25. 1634370

    silentmediawoo rated

    An essential product for all WooCommerce e-commerce stores! Very fast support by Ademti Software.

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  26. 773012

    Xavier Catchot rated

    Everything works like a charm. Excellent support.

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  27. 2126847

    generail rated

    Will help you spread your product in Google

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  28. 2114102

    dluengo1 rated

    Feed product for Google AdWords

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  29. 2022934

    mortentofte rated

    Works well. Easy to use. Good support.

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