User Roles Based Price for WooCommerce

WooCommerce Role Based Pricing Plugin – Set WooCommerce Prices by User Role

If you’re running a WooCommerce wholesale store, a B2B shop, or a membership-based website, this WooCommerce role based pricing plugin allows you to easily set WooCommerce prices by user role — no coding required.

With this powerful solution, you can configure WooCommerce role based prices for wholesalers, VIP members, resellers, or any custom customer role. Whether you want to apply wholesale discounts, membership pricing, category-wide pricing, or dynamic pricing rules, this plugin lets you manage WooCommerce role based pricing from the product editor or product categories.

Each user automatically sees their assigned WooCommerce prices by user role, ensuring accurate pricing for different customer groups.

Why Use WooCommerce Role Based Pricing?

This WooCommerce role based pricing plugin provides powerful tools to manage WooCommerce role based prices and dynamic WooCommerce prices by user role for wholesale and B2B stores.

• Set Fixed WooCommerce Prices by User Role: Create different prices for wholesale, reseller, VIP, or custom roles.
• Category-Level Pricing: Set role prices once for an entire product category and apply them to all products in that category.
• Automatic Discounts: Apply percentage discounts to generate WooCommerce role based prices automatically.
• Supports Variable Products: Configure WooCommerce prices by user role for both simple and variable products.
• WooCommerce Block Theme Compatible: Fully compatible with modern block-based WooCommerce themes.
• Clear Discount Display: Show discounted WooCommerce role based prices with strikethrough and badges.

Features

This plugin makes managing WooCommerce role based pricing simple and flexible.

• Role-Based Pricing: Assign custom WooCommerce prices by user role for any WordPress role.
• Category-Level Role Pricing: Set WooCommerce prices by user role for an entire product category. All products in that category get the role price automatically. Product-level prices override category prices when needed. Child categories can inherit parent category prices.
• Flexible Pricing Options: Fixed prices for each role, or percentage discounts applied automatically.
• Smart Price Display: Shows regular price with strikethrough, displays discount percentage badge, and supports accurate decimal pricing.
• Accordion Interface: Easily manage WooCommerce role based prices inside the product edit page and category edit screen.
• Role Management: Create or edit user roles directly from plugin settings.
• Cart & Checkout Integration: WooCommerce prices by user role apply automatically during cart and checkout.
• Variable Product Pricing: Assign WooCommerce role based prices for each product variation.
• Tax Exemption: Exempt specific roles or individual users from tax at checkout.

Advantages

• Increase Sales: Offer exclusive WooCommerce role based pricing to wholesalers and members.
• Save Time: Price hundreds of products at once with category-level role pricing, or manage prices per product when needed.
• Automatic Discounts: Percentage discounts calculate automatically.
• Professional Pricing Display: Show clear WooCommerce role based prices on the front end.
• Flexible Pricing Strategy: Perfect for wholesale, B2B, and membership stores.

How It Works

1. Manage Roles: Create or edit user roles in WooCommerce → Role Pricing settings.
2. Set Category Prices (optional): Go to Products → Categories → Edit a category → Role-Based Pricing to apply prices to the whole category.
3. Set Product Prices (optional): Open a product → Role Pricing tab → choose fixed price or percentage discount. Product prices override category prices.
4. Save: Prices automatically apply to users based on their role.
5. Cart & Checkout: Customers automatically see their WooCommerce prices by user role.

Pricing Logic

• Priority order: Variation role price → Product role price → Category role price → Default WooCommerce price.
• Fixed Price: Apply direct WooCommerce role based prices for each role.
• Percentage Discount: Automatically calculate discounted WooCommerce prices by user role.
• Category inheritance: Child categories inherit parent category role prices when they have none of their own.

Use Cases

This WooCommerce role based pricing plugin is perfect for:

• B2B shops supplying retailers
• Wholesale WooCommerce stores
• Membership sites offering VIP discounts
• Multi-tier pricing stores
• Stores that need one role price for an entire product category
• Stores needing automated WooCommerce role based prices

WooCommerce Wholesale Pricing Features Comparison