Wholesale For WooCommerce - B2B Ecommerce

Stop Managing B2B and B2C Like Two Separate Headaches:

Wholesale for WooCommerce is the all-in-one B2B plugin that turns your store into a full-fledged wholesale powerhouse, without any complexity. Whether you’re serving bulk buyers, distributors, or VIP clients, this WooCommerce B2B extension gives you razor-sharp control over pricing, roles, and automation, all from one place.

Now with built-in Request a Quote functionality, Wholesale for WooCommerce also lets B2B buyers request custom pricing & submit quote requests. Customers receive quote PDFs and can convert approved quotes into orders. B2B eCommerce businesses running on WooCommerce do not need a separate WooCommerce quote plugin.

Why Get B2B Wholesale for WooCommerce?

Because every WooCommerce business-to-business store deserves more than a basic pricing plugin; it needs pricing, roles, quoting, approvals, and order automation in one place.

1. Track WooCommerce B2B Sales From One Dashboard: Monitor wholesale revenue, orders, top customers, and user status from one centralized view.
2. Increase AOV With Smarter Wholesale Pricing: Set wholesale prices globally, per product, per category, or by tiered quantity from one screen.
3. Close Bigger Deals With Request a Quote: Let B2B buyers request custom pricing, submit desired prices, receive quote PDFs, and convert approved quotes into orders.
4. Convert More Buyers With Role-Based Experiences: Create unlimited roles like wholesaler, distributor, or reseller, each with its own pricing, visibility, and checkout rules.
5. Protect Margins With Private Wholesale Access: Hide wholesale products and pricing from retail visitors, and approve buyers before they access your B2B catalog.
6. Save Time With B2B eCommerce Automation: From registration approvals to order notifications and tax exemptions, let the plugin handle routine tasks for you.

Key Features of B2B Wholesale for WooCommerce

Track Every Wholesale Sale from One Dashboard

Get a complete picture of your WooCommerce wholesale business without digging through orders manually. The Wholesale for WooCommerce plugin provides you with a dedicated WooCommerce B2B dashboard that shows exactly how your B2B operations are performing in real time.

• Track net revenue, gross revenue, and average order value at a glance.
• Filter sales data by today, last 7 days, 30 days, bi-annual, or custom range.
• View top wholesale customers, best-selling products, and recent order statuses.

Create Custom Wholesale Roles for Every Buyer

Not every B2B buyer is the same. Running a successful WooCommerce wholesale store means treating each buyer tier differently. This B2B WooCommerce plugin lets you create single or multiple wholesale roles. Each B2B user will have their own pricing, permissions, tax rules, and access controls.

• Create unlimited custom B2B roles like Standard, Premium, and Platinum.
• Set a default role for automatic assignment when new wholesalers register.
• Configure tax exemptions, payment restrictions, and shipping limits per role.

Set Smart Wholesale Pricing Across Your Store

Setting up wholesale pricing in WooCommerce has never been more straightforward. Apply discounts at three levels: global, category, or individual product, using fixed amounts or percentage-based rules that work automatically for every qualifying B2B buyer in your WooCommerce wholesale setup.

• Apply store-wide wholesale discounts from a single global settings panel.
• Override pricing at the category or product level for full flexibility.
• Support fixed and percentage discounts on simple and variable products.

Let B2B Buyers Request Quotes and Negotiate Pricing

Give wholesale customers a smoother way to request custom pricing before checkout. With built-in Request a Quote functionality, buyers can add products to a quote basket, submit desired prices, and send clean quote requests directly from your WooCommerce store.

• Show Add to Quote buttons on shop and single product pages.
• Let buyers submit offered prices for bulk pricing negotiations.
• Convert accepted quotes into WooCommerce orders, carts, or checkout.

Increase Order Value with Tiered Bulk Discounts

Give your B2B buyers a real reason to order more. This WooCommerce B2B wholesale plugin creates quantity-based price breaks that reward volume automatically. No coupons, no manual adjustments; just bulk pricing built right in.

• Define multiple price tiers per product, category, or across your entire catalog.
• Set custom quantity ranges with individual discount values per tier.
• Tier pricing automatically takes priority over flat wholesale prices.

Approve and Manage B2B Customer Registrations Easily

Your wholesale buyers deserve more than a standard signup form. This B2B WooCommerce plugin gives you a fully customizable form with admin approval, email notifications, and role assignment. It’s the WooCommerce B2B onboarding experience your buyers expect.

• Add a dedicated registration form to any page using a simple shortcode.
• Collect business-specific fields, including Tax ID, file upload, and custom inputs.
• Block spam registrations with built-in reCAPTCHA V2 and V3 support.

Control Shipping and Payments by Wholesale Role

Different wholesale buyers have different operational needs. The best WooCommerce wholesale plugin lets you restrict or enable specific shipping methods and payment gateways per role. Every buyer tier gets only the options that make sense for them.

• Restrict specific shipping methods for individual wholesale roles.
• Disable payment gateways like PayPal or Cash on Delivery per buyer tier.
• Add fully custom payment methods for wholesale-specific transactions.

Show Wholesale Products to the Right Buyers

Show the right products to the right people. This WooCommerce wholesale suite extension gives you granular visibility controls at the global, category, and product levels. It keeps your WooCommerce B2B and retail experiences completely separate.

• Hide B2B products from guests, visitors, and retail customers globally.
• Control product visibility per role for both simple and variable products.
• Show wholesale prices to non-logged-in users as a teaser & get more registrations.

Reward Bigger Orders with Cart-Based Discounts

Automatically reward larger orders with cart-level discounts that kick in when buyers reach a quantity or subtotal threshold. This feature of the WooCommerce B2B wholesale pricing plugin turns every cart into an opportunity to increase order value.

• Set tiered discounts based on total cart quantity or total cart value.
• Configure a default fallback discount for buyers who don’t hit any tier.
• Apply completely different cart discount rules to different wholesale roles.

Automate Tax Rules for Every Wholesale Customer

In WordPress, B2B tax handling is complicated. This WooCommerce wholesale plugin simplifies it by letting you enable tax exemptions, assign custom tax classes, and manage payment options on a per-role basis. Every B2B buyer gets the correct financial treatment automatically.

• Enable full tax exemption for specific wholesale roles.
• Assign reduced-rate or zero-rate tax classes to individual buyer tiers.
• Manage custom payment methods directly.

Hide Prices and Control Who Can Purchase

Not every visitor should see your prices or be able to buy immediately. This Wholesale B2B for WooCommerce plugin gives you complete control over price and cart button visibility: by product, by category, or by user role. You can also display custom messages to guide buyers toward registration.

• Hide prices for non-logged-in users and replace with a custom message.
• Remove the Add to Cart button for specific products, categories, or roles.
• Display personalized messages that direct guests to your registration page.

Set Minimum Order Rules for Wholesale Buyers

Protect your margins and keep wholesale orders viable. This B2B & wholesale suite system for WooCommerce lets you set minimum quantity requirements and minimum subtotal thresholds per role. Wholesale pricing only activates when buyers meet the conditions you define.

• Set minimum quantity requirements at the global, category, or product level.
• Require a minimum cart subtotal before wholesale prices apply.
• Display clear validation messages on the cart page until conditions are met.

Top Features: Wholesale (B2B) for WooCommerce

Wholesale for WooCommerce is the most advanced WooCommerce B2B plugin for running a hybrid wholesale B2B and B2C store.

B2B Wholesale for WooCommerce Use Cases

Not sure if it’s the right fit? These real-world use cases show exactly how this WooCommerce B2B plugin helps you sell smarter, automate the routine, and grow your wholesale revenue.

1. Bulk Discounts by Category

Example:

• 10% off Category X for quantities 1–20
• 15% off Category X for quantities 21+
• 20% off selected products for orders of 10+

Who it’s for: Distributors and suppliers pushing higher volume orders.

Why it works: Shoppers chase the next discount tier; your average order value goes up automatically with WooCommerce bulk pricing.

2. Customer-Specific Pricing

Example: Give Customer A (a verified wholesaler) a flat 12% discount across all products.

Who it’s for: Businesses with key accounts, corporate buyers, or VIP clients.

Why it works: Personalized WooCommerce wholesale pricing builds loyalty with your most valuable buyers — they stay because the deal is built for them.

3. Group-Based Tiered Pricing

Example:

• Wholesaler group → 20% off all categories
• Distributor group → 30% off selected categories

Who it’s for: Suppliers serving resellers, distributors, and retailers under one WooCommerce b2b store.

Why it works: Each buyer segment gets a pricing strategy tailored to them, no workarounds, no manual overrides.

4. Quote-Based Bulk Orders

Example: A distributor adds 200 units to a quote basket and submits a desired price before placing the order.

Who it’s for: Suppliers, distributors, manufacturers, and wholesale stores handling large-volume orders.

Why it works: Buyers can negotiate before checkout, while admins keep every request, price, PDF, and status in one place.

5. Custom Product or Made-to-Order Quotes

Example: A buyer requests custom quantities, packaging, delivery details, or special pricing for a large order.

Who it’s for: Print shops, custom manufacturers, industrial suppliers, and made-to-order businesses.

Why it works: The quote form collects the exact information needed before the order is approved.

6. Approval-Based B2B Buying

Example: A purchasing manager downloads a quote PDF and forwards it to finance before converting it into an order.

Who it’s for: Corporate buyers, procurement teams, schools, agencies, and enterprise customers.

Why it works: Quote PDFs and status tracking make approval easier and reduce back-and-forth emails.

7. Minimum Order Requirement

Example: Buyers must hit $500 or 20 units before wholesale WooCommerce pricing kicks in.

Who it’s for: Furniture, electronics, and high-ticket wholesale businesses.

Why it works: Protects your margins and keeps wholesale orders genuinely wholesale.

8. Private Wholesale Store Access

Example: Lock your entire catalog, pricing, and checkout behind approved-buyer access only.

Who it’s for: Brands running a dedicated WooCommerce wholesale store separate from their retail front.

Why it works: Your B2B buyers get an exclusive experience — retail visitors never see a price they shouldn’t.

9. Role-Based Shipping & Payment Rules

Example: Free shipping for Gold-tier wholesalers. Bank transfer only for Distributor roles.

Who it’s for: Businesses managing multiple b2b WooCommerce buyer types with different operational needs.

Why it works: Every buyer tier gets the exact shipping and payment options that make sense for them — nothing more, nothing less.

10. Recurring Wholesale/B2B Orders

Example: Monthly supply orders for cafes restocking ingredients or salons ordering beauty products.

Who it’s for: Businesses with repeat bulk buyers and predictable supply cycles.

Why it works: Automates reordering, locks in long-term customers, and keeps revenue flowing without the back-and-forth.

11. Custom Notifications & Approvals

Example: Auto-send email alerts when a new buyer completes WooCommerce wholesale registration or an order hits a special pricing threshold.

Who it’s for: Stores with multiple admins or active sales teams.

Why it works: Your team stays on top of every account — no dropped leads, no missed approvals.

Who Is This B2B Wholesale for WooCommerce Plugin Built For?

This WooCommerce b2b plugin is purpose-built for businesses that sell in bulk, manage multiple buyer tiers, or run both retail and wholesale under one roof. If your store needs advanced pricing control, role-based access, and seamless B2B automation, this is it.

Any business that sells in volume or serves multiple customer tiers can use this WooCommerce wholesale plugin. It simplifies operations, strengthens buyer relationships, and scales revenue without the complexity.

This WooCommerce B2B Solution is Compatible With:

Also compatible with reCAPTCHA for WooCommerce, Bulk Shop for WooCommerce, Bulk Variation Forms, Product Vendors, Product Bundles, Product Add-ons, WooCommerce Pre Orders, CAPTCHA 4WP, Mix & Match Products for WooCommerce, LOCO Translate, WPML, and more.

Note: Request a Quote functionality is now built directly into Wholesale for WooCommerce v3.1, so store owners no longer need a separate quote extension to manage B2B quote requests.

Detailed Features List of the B2B WooCommerce Plugin

User Role Management

• Create Multiple User Roles: Build distinct roles like Wholesaler, Distributor, or Retailer.
• Assign Custom Permissions: Control access, pricing visibility, and discounts for each role.
• Manage Role-Based Access: Restrict or allow visibility to specific products and categories.
• Setup Default User Role: Assign a default user role to all new registrations automatically.

Wholesale Pricing

• Global Pricing for User Roles: Apply wholesale pricing across your entire catalog in one go for different user roles.
• Product-Level Pricing: Set custom prices for specific products.
• Category-Level Pricing: Apply wholesale rules to entire product categories.
• Dynamic Price Adjustments: Apply percentage or fixed-rate discounts for different user roles.
• Retail to Wholesale Comparison: Show strikethrough retail price and wholesale price as the new price for transparency.
• Minimum Order Requirement: Enforce a minimum spend or quantity before wholesale pricing applies.
• Exclude Wholesale Discount on Category:  Exclude wholesale discounts from various categories for different user roles.

Tier Pricing

• Global Tier Pricing per Role: Define quantity-based tier discounts for each user role.
• Product-Level Tier Pricing per Role: Set role-specific tier pricing for individual products.
• Category-Level Tier Pricing per Role: Set role-specific tier pricing for individual categories.
• Custom Price per Quantity Range: Define exact price values for each quantity bracket.
• Percentage or Fixed Discount Options: Choose whether tiers apply as fixed amounts or percentage reductions.
• Role-Specific Tiers: Assign unique tier structures to wholesalers, distributors, or VIP buyers.
• Tier Pricing Table on Product Page: Display quantity breaks and discounts clearly to customers.

Product Visibility & Access Control

• Hide Prices: Hide prices for specific products, categories, or user roles.
• Custom Message For Hide Price: Hide product price for user roles and display custom messages instead of price.
• Hide Prices for Non-Logged-In: Encourage users to register to view wholesale prices.
• Show Wholesale Prices for Non-Logged-In: Display wholesale prices to non-logged-in customers and encourage them to register as wholesalers to avail these prices.
• Product Visibility by Role: Restrict product visibility based on user roles.
• Product Visibility for Customers: Hide specific products from customer user roles.
• Product Visibility for Guests: Hide specific products from guest users.
• Product Visibility for Wholesalers: Hide specific products from wholesalers and show them only wholesale products.
• Hide Add to Cart Button: Enable catalog mode or quote-only display for selected roles.
• Custom Message For Hide Add to Cart: Hide add to cart button for user roles and display custom messages instead.

Cart & Order Controls

• Role-Based Cart Discounts: Offer unique cart-level discounts for wholesalers.
• Cart Total Discounts: Apply automatic discounts based on cart totals.
• Tiered Cart Discounts: Set multiple discount levels — e.g., 5% off from $100 to $150, 10% off above $200, etc.
• Minimum Quantity Rule: Set minimum order quantities per product or role.
• Minimum Order Subtotal: Require a specific cart total before checkout.
• Wholesale Pricing for Backend Orders: Admins can apply wholesale rates when creating orders manually.
• Fixed or Percentage Discounts: Choose between a flat amount or percentage-based savings.

Registration & User Approval

• Wholesale Registration Form: Create a dedicated custom registration form for wholesale user sign-ups.
• Add Unlimited Extra Fields: Extend your registration form by adding as many custom fields as needed.
• Choose from 10 Types of Extra Fields: Select from multiple field types such as text, dropdowns, checkboxes, and more for versatile data collection.
• Add Tax ID Field: Include a dedicated Tax ID field to simplify tax compliance.
• Enable/Disable Default WooCommerce Fields: Easily show or hide default fields in your wholesale registration form.
• Add Custom Labels for Default Fields: Customize field labels to align with your branding or region-specific requirements.
• Custom File Upload Field: Allow users to upload documents such as business licenses or certifications during registration.
• Display Tax ID in Billing Address: Automatically show the Tax ID in the billing section of WooCommerce orders.
• Add Confirm Password Field: Strengthen account security by requiring users to confirm their password.
• Display User Role Dropdown: Add a dropdown to let users select their role during registration.
• Control Displayed Roles: Choose whether to show all or specific user roles in the dropdown field.
• Display Custom Fields on Checkout Page: Show selected custom fields on the checkout page.
• Display Custom Fields on My Account Page: Ensure users can view or edit their custom field data directly from their account dashboard.
• Registration Form Block or Shortcode: Add your registration form anywhere on the site using Gutenberg blocks or shortcodes.
• Redirect After Registration: Automatically redirect users to a specific page.
• User Approval System: Manually approve or reject wholesale registrations.
• Auto-Approval for Registration Requests: Enable automatic approval for new registrations.
• Upgrade Request: Allow retail customers to submit upgrades to wholesaler requests.

Request a Quote Feature for WooCommerce B2B Stores

• Quote Rules: Create quote rules by user role, specific users, products, categories, or tags.
• Add to Quote Button: Display quote buttons on shop pages, single product pages, or both.
• Quote Basket: Let buyers collect products before submitting a quote request.
• Offered Price: Allow buyers to submit desired prices for negotiation.
• Quote Status Management: Manage quotes as Draft, New, Quoted, Accepted, Rejected, Expired, or Converted to Order.
• Quote PDF: Generate downloadable quote PDFs with logo and custom templates.
• Quote Emails: Send automated admin and customer emails for quote lifecycle events.
• Quote Form Builder: Add custom fields like text, email, phone, dropdown, date, file upload, and more.
• reCAPTCHA for Quotes: Protect quote forms from spam submissions.
• Convert Quote to Order: Convert accepted quotes into WooCommerce orders.
• Convert Quote to Cart or Checkout: Let customers move accepted quote items into cart or checkout.
• Re-Quote: Allow customers to create a new quote from an accepted quote.
• Custom Tax and Shipping: Add tax and shipping charges before quote conversion.

Tax & Checkout Controls

• Tax Management: Apply tax rules based on user roles.
• Tax Exempt: Apply tax exemption for various tax classes on user roles.
• Shipping Rules per Role: Set different shipping options for each role.
• Payment Gateway per Role: Control available payment methods per user group.
• Private Store: Restrict store access to approved wholesale customers only.

Discount & Label Features

• Coupon Discounts: Allow or restrict coupon use for wholesale users.
• Custom Message for Coupon Restriction: Display a personalized message when coupons are restricted for wholesale users
• Cut Price / You Save Label: Display the “You Save” label on discounted products.
• Show/Hide Retail Price Labels: Choose whether to show or hide retail price labels alongside wholesale prices.
• Display Strike-Through Price: Highlight discounts by showing the original retail price with a strike-through.

Quantity & Bulk Ordering

• Step Quantity: Orders need to be placed in specific increments (e.g., packs of 5 or 10).
• Wholesale Bulk Pricing: Display quantity-based price breaks for wholesale users.
• Variation Table: Show all variations in a single, easy-to-order table layout.

Wholesale Payments

• Custom Payment Methods: Add or restrict payment gateways exclusively for wholesale buyers.
• Role-Based Payment Methods: Display specific payment methods according to wholesale roles.
• Requisition List: Allow wholesalers to create and manage bulk order lists easily.
• Requisition List on Cart Page: Allow wholesale customers to quickly add cart items to their requisition list directly from the cart page.
• Add Cart Items to Requisition List: Enable easy saving of cart items into a requisition list for future purchases.
• Requisition List in My Account: Give users direct access to manage and review their requisition lists from the My Account page.

Security & Integration

• REST API: Manage wholesale users, prices, and settings via the REST API.
• Google reCAPTCHA: Protect your wholesale registration form from spam.
• WooCommerce Subscription Compatible: Offer recurring wholesale orders or memberships.
• Sell Recurring Wholesale Subscriptions: Via WooCommerce Subscription plugin.
• Enable automated subscription-based wholesale billing.
• Simple Subscription Pricing: Set custom wholesale prices for simple subscription products to offer exclusive rates to B2B buyers.
• Variable Subscription Pricing: Define unique wholesale pricing for variable subscription plans, providing flexible options for different customer roles.

More B2B Features:

• Wholesale Dashboard: Access a centralized dashboard to view wholesale sales, users, and performance metrics.
• Notifications: Send personalized notifications and approval emails for wholesale registration and order updates.
• Wholesale Order Notification Emails: Send order emails to different user roles and custom email recipients.
• Create Multiple Wholesale Groups: Organize users into groups like “Wholesalers,” “Distributors,” or “Retailers” for better control over pricing and discounts.
• Disable Payment Methods for Group Users: Restrict specific payment gateways for selected wholesale groups to maintain controlled checkout options.
• Disable Shipping Methods for Group Users: Limit shipping methods available to certain groups to streamline order fulfillment.
• Group Announcements: Add personalized announcements for individual wholesale groups, displayed directly on their My Account page for clear communication.

How to Get Started with this B2B Wholesale WooCommerce Extension…

1. Buy Wholesale for WooCommerce.
2. Download and install the extension. You can find the installation guide here.
3. Activate, set up, and configure the extension.

Read the technical documentation to help you walk through the process of setting up multiple user roles, product pricing, wholesale registration forms,  wholesale payments, and more.