Research conducted by Experian found that birthday emails have a 481% higher transaction rate and 342% higher revenue rate than other promotional emails. Birthday Discount Coupon for WooCommerce is a perfect opportunity for merchants to connect with their customers, send them personalized wishes, and make their birthday special.
The extension enables merchants to send customers automatic emails with discount codes on their birthdays. To gather birthday information from new customers, you can add a designated field on your registration and checkout pages. For existing customers, you can include the birthday field on the My Account pages; once filled, the field will no longer be editable.
Birthday emails create a sense of exclusivity and promote customer loyalty. This, in turn, expands your fan base and helps increase sales. It has been seen that most marketing emails receive a conversion rate of 0.18%, while birthday emails receive an 11.6% conversion rate, indicating the power of a simple birthday email.
To collect the birthdates of all your customers, you can insert a birthday field on different pages of your site. Woocommerce birthday discount coupon extension lets you add fields to ensure you have the data to automate birthday emails and target multiple customer groups. A birthday field can be added to these pages:
Freely customize the content & subject of birthday emails and choose when these emails should be sent. Perform the following steps to get started:
The Birthday Discount Coupon extension gives you the freedom to choose which products and categories are discounted and which are not. To restrict discounts, you can choose from the following settings:
Customize birthday coupons, enter desired discount amounts, and control where the coupons are applied with the Birthday Discount Coupon extension. Adjust coupons through the following settings: