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Kemo Sabe

Kemo Sabe provides customers with a unique, luxury Cowboy fashion experience. Shoppers on the hunt for top-of-the-line Western apparel and accessories will find an impressive choice of exotic Cowboy boots, hats, belts, belt buckles, jewelry, and other custom leather goods.

Pairing swagger with confidence, Tom and Nancy Yoder have been in business for over 30 years. With three bustling retail locations as well as their own line of Grit handcrafted hats, the Yoders’ endeavor to be “the best retail store in the U S of A” certainly seems well on its way to fruition.

“Our passion and determination to put our Customers first, and to be all about our Customers, started to gain traction! The rest is history.”
– Tom Yoder

At Kemo Sabe, they always capitalize Cowboy. They say it’s because “if titles like President and Senator should be capitalized, then Cowboy darn well should be too.”

WooExperts Virtina came on board to revitalize and enhance Kemo Sabe’s WooCommerce-powered store. A significant functional upgrade includes a color swatch feature on product pages, allowing customers to pick the color of hat, boots, or shirt that suits them the most.

Virtina added cart popup functionality, allowing customers to see which products could match well with items already in their cart. It’s a canny move that harnesses the power of cross-selling and upselling in the right place at the right time. Dynamic gift card amounts that depend on a purchase’s value have also proved to be a hit, topped off with abandoned cart email integration that makes it possible for Kemosabe to track emails, order details, and more with ease.


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