WooCommerce User Role Based Pricing Plugin – Wholesale & B2B Pricing Made Easy
If you’re running a WooCommerce wholesale store, a B2B shop, or a membership-based website, our User Role Based Price plugin lets you set custom prices for each user role — no coding required.
This powerful WooCommerce role-based pricing plugin gives you full control over pricing per customer group, tiered pricing, and dynamic discounts, ensuring each user sees the correct price automatically. Whether you want to offer wholesale rates, VIP discounts, or special pricing for different membership levels, this WooCommerce user role pricing plugin handles it all — seamlessly integrated into your WooCommerce product editor.
Why Use WooCommerce Role Based Pricing Plugin?
This WooCommerce role-based pricing plugin offers powerful features for managing wholesale, B2B, and membership pricing:
- Set Fixed Prices per User Role: Wholesale, VIP, reseller, or any custom role with this WooCommerce custom pricing per role solution.
- Automatic Percentage Discounts: Apply discounts automatically for wholesale or premium customers using our WooCommerce role pricing plugin.
- Supports Variable Products: Works perfectly with single and variable products in this WooCommerce variable pricing by role plugin.
- WooCommerce Block Theme Compatible: Fully compatible with modern block-based WooCommerce themes.
- Clear Discount Display: Show sale prices with strikethrough and discount badges with this WooCommerce role-based pricing plugin.
Features
Our WooCommerce wholesale and B2B pricing plugin allows you to manage pricing flexibly and efficiently. This WooCommerce role-based pricing plugin provides comprehensive pricing control:
- Role-Based Pricing: Set custom prices for any WordPress user role (Administrator, Customer, Editor, or custom roles) with this WooCommerce user role pricing plugin.
- Flexible Pricing Options
- Fixed Prices: Assign regular and sale prices per role.
- Percentage Discounts: Apply additional discounts on top of existing prices.
- Smart Price Display
- Shows sale price with regular price strikethrough.
- Displays discount percentage badges.
- Supports accurate decimal pricing.
- Accordion Interface: Manage role prices with an easy-to-use collapsible interface in product edit pages.
- Role Management: Create, edit, or delete user roles directly from the settings page in this WooCommerce role-based pricing plugin.
- Validation & Accuracy: Ensures sale prices are always lower than regular prices for correct discounts.
- Cart & Checkout Integration: Applies role-based pricing automatically at cart, checkout, and order summary with this WooCommerce wholesale pricing plugin.
- Full Product Variation Support: Assign pricing per role for variable products using our WooCommerce variable pricing by role solution.
Advantages
This WooCommerce role-based pricing plugin offers significant benefits:
- Boost Sales & Retention: Reward loyal customers, wholesalers, or VIP members with this WooCommerce membership pricing plugin.
- Save Time: Manage all pricing from the product page, no coding required.
- Accurate Discounts: Percentage discounts calculate automatically.
- Professional Display: Front-end badges and strikethroughs make discounts clear.
- Flexible for Any Business: Perfect for B2B, wholesale, membership, or tiered pricing strategies with this WooCommerce tiered pricing plugin.
How It Works
- Manage Roles (Optional): Create or edit custom roles via WooCommerce → Role Pricing → Settings in this WooCommerce role-based pricing plugin.
- Set Role Prices: Open a product → Role Pricing tab → choose Fixed Price or Percentage Discount.
- Save & Publish: Role-based prices apply automatically to logged-in users.
- Cart & Checkout: Prices update dynamically based on user roles, showing discounts.
Pricing Logic
- Fixed Price: Role-specific regular and sale prices applied directly.
- Percentage Discount: Applies discount to sale price or regular price. Displays original and discounted prices with a badge.
Use Cases
This WooCommerce B2B pricing plugin is perfect for:
- B2B shops supplying retailers at discounted rates
- Wholesale e-commerce stores
- Membership sites offering VIP or subscriber discounts
- Multi-tier pricing stores (Retail / Wholesale / VIP / Dealer)
- Stores needing role-specific pricing logic
Perfect For
- WooCommerce role based pricing plugin
- WooCommerce user role pricing plugin
- WooCommerce custom pricing per role
- WooCommerce wholesale pricing plugin
- WooCommerce B2B pricing plugin
- WooCommerce role pricing plugin
- WooCommerce variable pricing by role
- WooCommerce customer role pricing
- WooCommerce membership pricing plugin
- WooCommerce tiered pricing plugin
WooCommerce Wholesale Pricing Features Comparison
| Feature |
User Role Based Price |
Other Plugins |
| Fixed prices per user role |
✅ |
Limited |
| Percentage discounts per role |
✅ |
Some support |
| Supports block-based themes |
✅ |
Often no |
| Front-end discount badges |
✅ |
No |
| Custom user role creation |
✅ |
Extra plugin required |
| Variable product pricing |
✅ |
Limited |
| Cart & checkout integration |
✅ |
Partial |




