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User Roles Based Price for WooCommerce

Set custom prices for each user role in WooCommerce with this powerful role-based pricing plugin. Perfect for wholesale, B2B, and membership stores. Manage fixed prices, discounts, and tiered pricing easily. This WooCommerce role-based pricing plugin allows you to set different prices for different customer roles, enabling wholesale pricing, B2B discounts, and membership-based pricing without complex coding.
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WooCommerce User Role Based Pricing Plugin – Wholesale & B2B Pricing Made Easy

If you’re running a WooCommerce wholesale store, a B2B shop, or a membership-based website, our User Role Based Price plugin lets you set custom prices for each user role — no coding required.

This powerful WooCommerce role-based pricing plugin gives you full control over pricing per customer group, tiered pricing, and dynamic discounts, ensuring each user sees the correct price automatically. Whether you want to offer wholesale rates, VIP discounts, or special pricing for different membership levels, this WooCommerce user role pricing plugin handles it all — seamlessly integrated into your WooCommerce product editor.

Why Use WooCommerce Role Based Pricing Plugin?

This WooCommerce role-based pricing plugin offers powerful features for managing wholesale, B2B, and membership pricing:

  • Set Fixed Prices per User Role: Wholesale, VIP, reseller, or any custom role with this WooCommerce custom pricing per role solution.
  • Automatic Percentage Discounts: Apply discounts automatically for wholesale or premium customers using our WooCommerce role pricing plugin.
  • Supports Variable Products: Works perfectly with single and variable products in this WooCommerce variable pricing by role plugin.
  • WooCommerce Block Theme Compatible: Fully compatible with modern block-based WooCommerce themes.
  • Clear Discount Display: Show sale prices with strikethrough and discount badges with this WooCommerce role-based pricing plugin.

Features

Our WooCommerce wholesale and B2B pricing plugin allows you to manage pricing flexibly and efficiently. This WooCommerce role-based pricing plugin provides comprehensive pricing control:

  • Role-Based Pricing: Set custom prices for any WordPress user role (Administrator, Customer, Editor, or custom roles) with this WooCommerce user role pricing plugin.
  • Flexible Pricing Options
    • Fixed Prices: Assign regular and sale prices per role.
    • Percentage Discounts: Apply additional discounts on top of existing prices.
  • Smart Price Display
    • Shows sale price with regular price strikethrough.
    • Displays discount percentage badges.
    • Supports accurate decimal pricing.
  • Accordion Interface: Manage role prices with an easy-to-use collapsible interface in product edit pages.
  • Role Management: Create, edit, or delete user roles directly from the settings page in this WooCommerce role-based pricing plugin.
  • Validation & Accuracy: Ensures sale prices are always lower than regular prices for correct discounts.
  • Cart & Checkout Integration: Applies role-based pricing automatically at cart, checkout, and order summary with this WooCommerce wholesale pricing plugin.
  • Full Product Variation Support: Assign pricing per role for variable products using our WooCommerce variable pricing by role solution.

Advantages

This WooCommerce role-based pricing plugin offers significant benefits:

  • Boost Sales & Retention: Reward loyal customers, wholesalers, or VIP members with this WooCommerce membership pricing plugin.
  • Save Time: Manage all pricing from the product page, no coding required.
  • Accurate Discounts: Percentage discounts calculate automatically.
  • Professional Display: Front-end badges and strikethroughs make discounts clear.
  • Flexible for Any Business: Perfect for B2B, wholesale, membership, or tiered pricing strategies with this WooCommerce tiered pricing plugin.

How It Works

  1. Manage Roles (Optional): Create or edit custom roles via WooCommerce → Role Pricing → Settings in this WooCommerce role-based pricing plugin.
  2. Set Role Prices: Open a product → Role Pricing tab → choose Fixed Price or Percentage Discount.
  3. Save & Publish: Role-based prices apply automatically to logged-in users.
  4. Cart & Checkout: Prices update dynamically based on user roles, showing discounts.

Pricing Logic

  • Fixed Price: Role-specific regular and sale prices applied directly.
  • Percentage Discount: Applies discount to sale price or regular price. Displays original and discounted prices with a badge.

Use Cases

This WooCommerce B2B pricing plugin is perfect for:

  • B2B shops supplying retailers at discounted rates
  • Wholesale e-commerce stores
  • Membership sites offering VIP or subscriber discounts
  • Multi-tier pricing stores (Retail / Wholesale / VIP / Dealer)
  • Stores needing role-specific pricing logic

Perfect For

  • WooCommerce role based pricing plugin
  • WooCommerce user role pricing plugin
  • WooCommerce custom pricing per role
  • WooCommerce wholesale pricing plugin
  • WooCommerce B2B pricing plugin
  • WooCommerce role pricing plugin
  • WooCommerce variable pricing by role
  • WooCommerce customer role pricing
  • WooCommerce membership pricing plugin
  • WooCommerce tiered pricing plugin

WooCommerce Wholesale Pricing Features Comparison

Feature User Role Based Price Other Plugins
Fixed prices per user role Limited
Percentage discounts per role Some support
Supports block-based themes Often no
Front-end discount badges No
Custom user role creation Extra plugin required
Variable product pricing Limited
Cart & checkout integration Partial


Variable Product Role Pricing


Edit Product Role Pricing


Front-end Role Price Display


Cart Showing Role-Based Prices


Role-Based Pricing Settings


Frequently asked questions

Can I set different prices for different user roles in WooCommerce?
Yes! This WooCommerce role-based pricing plugin allows you to set custom prices for each user role, including wholesale, B2B, VIP, and custom roles. You can set fixed prices or percentage discounts per role.
Does this work with WooCommerce variable products?
Yes, this WooCommerce user role pricing plugin fully supports variable products. You can assign different prices per role for each product variation.
Can I create custom user roles for pricing?
Absolutely! This WooCommerce role-based pricing plugin includes a built-in role management feature. You can create, edit, or delete custom user roles directly from the settings page.
Does this work with WooCommerce block themes?
Yes, this WooCommerce wholesale pricing plugin is fully compatible with modern block-based WooCommerce themes, ensuring seamless integration.
How are discounts displayed to customers?
This WooCommerce role pricing plugin shows sale prices with regular price strikethrough and displays discount percentage badges, making discounts clear and professional.
Does it support decimal/float prices?

Yes! The WooCommerce role pricing plugin fully supports float values and always displays prices with 2 decimal places for accuracy.

Can I offer different discount levels for each user role?

Absolutely, you can assign fixed prices or percentage discounts per role

Is this plugin suitable for B2B and wholesale stores?
Yes! This WooCommerce B2B pricing plugin is perfect for B2B shops, wholesale stores, membership sites, and any store needing role-specific pricing.
Can discounts apply automatically at checkout?

Yes, WooCommerce B2B pricing plugin automatically update in cart, checkout, and order summaries.

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