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Smart Reorder Email helps you increase customer lifetime value by automatically reminding customers to reorder products they’ve already purchased, right when they’re likely to need more.
Set a repurchase delay for any product (30 days for supplements, 90 days for pet food, whatever fits), and Smart Reorder Email takes care of the rest: scheduling, sending, and optionally sweetening the deal with a unique discount coupon.
Why store owners use it
Getting a customer to buy once is hard. Getting them to buy again is where the real profit is, and most stores leave this entirely to chance. Smart Reorder Email turns repurchase timing into an automated, predictable revenue stream, built natively on top of WooCommerce’s own email system so it looks and feels like part of your store, not a bolted-on add-on.
Key features
– Product-specific repurchase delays, set a different reminder window per product
– Automatic scheduling, reminders are queued the moment an order is completed
– Native WooCommerce email design, inherits your store’s email branding (logo, colors, fonts) instead of using a generic template
– Optional unique coupon codes, generate a one-time, email-restricted discount code per reminder to boost conversion
– Direct-to-cart reorder links, one click adds the exact product (and variation) back to the customer’s cart
– Full variable product support, reminders reference the specific variation the customer bought
– Built-in preview & test send, see exactly what customers will receive, right from WooCommerce > Settings > Emails
– Custom logo upload, override the email header logo for this specific reminder if you want it distinct from your default store branding
– HPOS compatible, fully supports WooCommerce’s High-Performance Order Storage
Where everything lives
No separate admin page to learn. Smart Reorder Email plugs directly into the WooCommerce screens you already know:
– Settings: WooCommerce > Settings > Emails > Smart Reorder Reminder
– Manually trigger pending sends: WooCommerce > Status > Tools
– Upcoming sends & send logs: WooCommerce > Status > Smart Reorder Email
Privacy-first
Smart Reorder Email doesn’t track opens, clicks, or conversions, and never sends data to external servers. Everything stays in your WordPress database.
Edit the product, go to the "General" tab, and set the "Repurchase delay (days)" field (e.g. 30) to remind the customer 30 days after purchase. Leave it empty to disable reminders for that product.
Yes. Smart Reorder Email is built on WooCommerce's own email template system, so it automatically inherits your store's email logo, colors, and typography instead of using a separate generic design.
When enabled, Smart Reorder Email generates a unique, single-use coupon code for each reminder, restricted to that customer's email address and the specific product. You control the discount type (percentage or fixed), amount, code prefix, and validity period from the email settings.
Yes. From WooCommerce > Settings > Emails > Smart Reorder Reminder, you can customize the subject, body text, button label and color, and use dynamic variables like {customer_name} and {product_name}. Use the "Preview email" button to see a live render, or "Send test email" to receive a real test copy before it goes live.
No. Smart Reorder Email doesn't track opens, clicks, or conversions, and doesn't send any data to external servers, everything is processed and stored locally in your WordPress database.
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