When someone purchases from your store, you have the opportunity to communicate with your customer in a way that both delights them and makes them more likely to buy from you again.
According to advisory firm Bain & Company, increasing customer retention by just 5% boosts profits by 25% to 95%. Why? Because it’s anywhere from five to 25 times more expensive to acquire new customers than to keep current ones. It makes sense: you don’t have to spend time and resources finding new customers — you just have to keep existing ones happy.
Convincing someone to make their first purchase can be difficult, but once they’ve started doing business with you, they’re much more likely to come back. This is called the “foot in the door” philosophy, and it’s why post-sale emails are so effective.
Here are seven ways to engage customers with email after a sale. Best of all, you can automate these emails to nurture customer relationships (and repeat purchases!) with minimal time on your part.