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How to Use Instagram to Make More Money for your Online Store

July 18, 2019 - Leave a comment

Shoppable Posts Offer a Powerful Way to Connect Followers to Your WooCommerce Store

Over one billion users log on to Instagram each month, and half of those use the popular image app every single day. With the addition of shoppable posts and stories on Instagram, those 500 million users can now more easily become your customers.

A recent Facebook study showed that 70% of Instagram users find new products and services using the Instagram App, and over 130 million visitors tap shoppable posts each month.

Not using Instagram to sell your products? It might be a lot easier than you think.



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Building for Accessibility: How to Make Sure Everyone Can Use Your Store

July 16, 2019 - 6 Comments

As developers and online store owners, we often treat accessibility as a bonus.  But it’s really a requirement! Each piece of a website build should be considered from the perspective of all site visitors, no matter their age, capabilities, or impairments. After all, it’s important that everyone can easily use your store and purchase your products.

When it comes down to it, accessible content is defined as:

  1. Perceivable.  All information must be presented in ways that users can perceive, no matter what user agents (browsers, screen readers, or other software) they operate or what disabilities they have.
  2. Operable.  Visitors need to be able to navigate around the site and use all functionality even if they don’t utilize a traditional mouse.
  3. Understandable.  Content, forms, menus, links, and other site components need to be easily understood by users.
  4. Robust.  A variety of tools, including screen readers, voice recognition software, and braille readers should all be able to read your content.

But how does accessibility become a core part of the development process?  What factors should be considered and how do you adapt an existing store? What tools can be used to test for web accessibility? 

All of those questions will be answered below, but if you’re interested in a more in-depth look at why accessibility is so important, take a look at The Importance of Accessibility for Your Online Store.



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Pre-Launch Checklist: The Essentials

July 11, 2019 - 4 Comments

Your website’s designed, you have all of your products created, and you’re ready to launch your eCommerce site.  But with how much work goes into launching a new online store, it can be easy to miss something.  Who knows, you may even be missing something you didn’t know you were supposed to do!

Forgetting a small detail can be as easy as missing that crucial item at the grocery store – but the consequences are much more severe. 

So, to make sure you never get that sinking “what did I forget” feeling, we’ve put together the essential pre-launch checklist. Just like a rocket, don’t launch until you’ve gone through the entire checklist – twice!  



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7 Easy-to-Use Extensions to Boost eCommerce Sales Without Annoying Your Customers

July 9, 2019 - 2 Comments

Increase Online Sales Through Strategic Upselling, Discounts, and Bundling

It’s a lot easier to increase revenue from your existing customer base than it is to attract new customers. One way to do that is through upsells at the point of purchase.

The key to successfully increasing eCommerce sales through upselling is to add value to your customers’ shopping experience with your product and add-on recommendations. Trying to sell additional products without demonstrating their value may cause you to lose the sale altogether. 

However, when your recommendations are relevant to your customers’ needs, they will appreciate having options, and reward you with future purchases. 

Here are four types of strategies you can use to increase online sales:



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How to Optimize Images to Speed Up Your Online Store

July 4, 2019 - 14 Comments

People like fast sites; search engines like fast sites.  Everyone on the Internet likes fast-loading sites.

Think about how you use the web:  If you’re specifically looking to purchase something, waiting even 10 seconds for a page to load can be insanely frustrating.

As an eCommerce site owner, how can you easily improve the speed of your online store?

By optimizing all of your images for web.

Why is this important?  How do you get started, and what do you have to do?  You’ll find answers to all of these questions below.



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Using the Art of Psychology to Write Product Descriptions that Increase Sales

July 2, 2019 - 6 Comments

By the time a visitor finds your product, you’ve overcome one of the biggest hurdles for eCommerce store owners.  Out of all the millions of products, they’ve landed on yours! 

But now they’re at a critical decision-making point, and it’s your job to guide them from casual interest to making a purchase.  Ultimately, you want to convince them to add a product to their cart and check out.

To do that, you need to write product descriptions that not only describe what you’re selling, but also connect with your customers on an emotional level. 



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Make the Sale and Bring Them Back: 5 Tools to Reduce Cart Abandonment and Improve Customer Loyalty

June 28, 2019 - 6 Comments

You’ve been able to overcome the challenge of getting people to your eCommerce store. Congratulations! That’s a big step in the right direction. But what if those site visitors aren’t making any purchases?

Without sales, it doesn’t really matter what your site traffic looks like – it’s just a metric. Sales are what bring in money and keep your business going!

So how do you get more people to buy?



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Use Events and Wacky Holidays to Attract New and Returning Customers

June 26, 2019 - 4 Comments

Part of marketing involves getting seen by people searching for a solution to a problem that your product or service can solve. But what happens if people find your eCommerce site and your marketing has nothing to say that draws them in?

One of the best marketing strategies is simply having ‘news’ to share. A new and timely message leads people to turn their heads and give you their attention, even if just for a few moments.

But how do you come up with relevant news that will increase your sales?



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Harness the power of blocks with WooCommerce Bookings Availability

June 13, 2019 - 6 Comments

We’re excited to announce the arrival of WooCommerce Bookings Availability, a new add-on extension for WooCommerce Bookings.

A long-time request from users on the ideas board, our team has worked tirelessly over the past few months to make it a reality. We hope this gives Bookings users a new way of marketing their availability while allowing their customers to quickly find a booking that works for their schedule.



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Introducing Strong Customer Authentication (SCA)

June 10, 2019 - 42 Comments

What is SCA?

Strong Customer Authentication (SCA)* is a new regulation taking effect on September 14, 2019 that requires merchants to use multiple methods of verifying customers’ identities. To help you comply with the new requirements — and make sure your sales don’t take an unnecessary hit — you can lay the groundwork now.

Starting in September, merchants accepting online payments will need to use two independent authentication methods to verify that a customer is who they say they are.

Woman looking shopping on her mobile phone, carrying a few shopping bags. Strong Customer Authentication (SCA) will require a second form of authenticating online purchases.
Authentication methods may be a password, Face ID, or a push notification.


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Prospress Joins Automattic to Jointly Develop WooCommerce Subscriptions

May 23, 2019 - 32 Comments

If you’ve used WooCommerce Subscriptions to sell anything from pet food to nail polish; if you’ve automated your marketing with AutomateWoo; if you’ve tested checkout with Robot Ninja—then you’ve been served by the expertise and passion of the Prospress team.

Today we’re excited to announce that Prospress is joining Automattic to work closely with WooCommerce in creating a more unified subscriptions experience. We’ll also be supporting the continued development of Prospress’s other products.

There will be no change for existing users. Right now, we’re on-boarding, welcoming, and integrating. We will then begin collaborating on roadmaps for the future.

Keep reading below for a Q&A with Prospress Founder Brent Shepherd.



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Creating personalized adventure books with your child as the star – the story of Bang On Books

May 17, 2019 - 8 Comments

Reading has the power to spark children’s imaginations, transporting them to magical places where anything is possible.

Taking this idea a step further, Bang On Books personalized adventure books fully immerse kids in stories where they become the main character – the hero.

“Bang on” is a colloquial British term describing an item as being perfect or “spot on.”

Founders Simon and Hannah are aware of the impact that hand-crafted artwork and magical storytelling can still have on young minds in this digital, screen-based world.

Coming together to pen original stories for kids aged 2-10, their beautifully illustrated publications are full of fun and good morals, helping little ones fall in love with story time and grow into well-rounded people.

Illustration of two children surrounded by colorful characters and creatures from a storybook.

The process is pretty straightforward: Customers choose from several different stories online before customizing them in a three-step process:

  • Upload a photo of their child to the “Magic Mirror”
  • Pick a lead character, and enter the child’s name
  • Write a special dedication, making the story a gift that each child can treasure forever
Children shown as characters in a Bang On Book.

Simon, Hannah, and the rest of the team don’t only write and illustrate each story, they print, bind, and ship each soft-touch laminated book from the United Kingdom themselves.

With such a unique, customizable, and hands-on product, it’s no surprise that the open-source freedom of WooCommerce was a natural fit for this band of creators.

Read on for our Q&A with Jonathan Young, in-house web developer at Bang On Books.



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How Wildlabs Customized WooCommerce for an Auckland-based Flower Studio Specializing in Bespoke Bouquets

May 16, 2019 - 1 Comment

It’s not easy to stand out on the internet these days. Wildlabs is a small web agency in New Zealand that’s passionate about helping businesses to be, in the truest sense of the word, outstanding.

Flwr is one such online store and business: Artem Verbo of Wildlabs customized WordPress and WooCommerce to create a platform for flwr founder and wife Elena Verbo to showcase her flower studio and sell bespoke bouquets with a special touch of digi-floral magic.

flwr homepage.


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Pre-Employment Testing: How VerifyWP are Making it Easier to Hire The Right WordPress Developer

May 9, 2019 - 6 Comments

Do you know how to hire the right developer? This is the question VerifyWP shines some light on, with regards to technical WordPress developers.

VerifyWP homepage
VerifyWP helps you hire the right WordPress developer.


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How to save time and correctly handle WooCommerce accounting and inventory

May 3, 2019 - 4 Comments

According to a 2018 US Bank study, bad cash flow management and a poor understanding of accounting and finance are the leading roadblocks to business success.

Feel like you may be part of this statistic? This article aims to expand your knowledge by providing actionable solutions to understand, track, and manage your business accounting – without taking more time out of your day.

WooCommerce provides business owners with a fantastic platform to sell their products, and its customizability allows you to support and automate your business processes like no other. One of the most important of these processes is accounting.



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Increase Sales With These Market Expansion Strategies

April 18, 2019 - 3 Comments

Expanding into new markets brings great opportunities and sometimes unexpected challenges. Here are some areas to research before deciding the next steps for your business.

Though the world has become more interconnected thanks to the internet, air travel, and other technological advancements, there are still many local cultural, economic, and geographic differences. And while tapping into new markets is important for growing your business, doing it the wrong way can be disastrous. 

There are five key considerations for successfully going global: language, infrastructure, payments, legal requirements, and cultural norms.



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