Requirements

To sync your WooCommerce store with Google and begin showcasing your products online, complete the following steps within the Google for WooCommerce setup:

1. Set up your accounts.
2. Choose your audience.
3. Provide shipping information.
4. Provide tax rate information (required for US only).
5. Display price including tax (for merchants selling outside the US/Canada).

Server requirements

If your WordPress site doesn’t meet the minimum recommended server requirements for WooCommerce, the Google for WooCommerce extension won’t function as expected. We highly recommend checking that your site meets these requirements.

Tax rates (required for US only)

Provide your tax rate information. This will be shown to potential customers on Google, together with the cost of your product. Choose between two options:

• My store uses destination-based tax rates.
• My store does not use destination-based tax rates.

Tax rates (stores selling outside the US/Canada)

Ensure that your website displays prices including tax if you’re selling products outside the US/Canada. This is required in order to be approved by Google Merchant Center; Google recommends using the price attribute and advises against using the tax attribute. Get more information on tax settings for target countries.

Your business must follow Google Merchant Center guidelines. Start by ensuring that your website has:

• Website, domain, and URL basics.
• A secure checkout process and payment information.
• Refund and return policies.
• Billing terms and conditions.
• Contact information.

If you’re located in the European Economic Area (EEA) or Switzerland, review the Comparison Shopping Services guidelines. Learn more below.

Helpful articles:

• Verify that your store follows Google Shopping Ads policies and requirements.
• Common disapproval reasons and how to avoid or fix them.

Website, domain, and URL basics

Your website must:

• Be live on the internet and have a valid domain.
• Contain no broken links.
• Have a verified and claimed URL.

Secure checkout process and payment information

Your website must meet the following payment and transaction requirements:

• Secure checkout process. Payment or transaction processing must be conducted over a secure processing server (SSL-protected, with a valid SSL certificate), usually marked as https:// in the browser address bar.
• Valid payment provider. Process all transactions through a valid payment provider (such as WooPayments, Stripe, or PayPal).
• Visible payment methods. Display all of your accepted payment methods on your website.

Helpful tip: If you are using PayPal, you have the option to link your account to the Merchant Center. Linking your PayPal account helps provide Google with relevant order and shipping data, which can improve your Google for WooCommerce reporting and performance over time.

Refund and return policies

Your refund and return policies must be accurate and easy to find on your website. If Google’s review team can’t find them, your account may be suspended. Clearly explain the following:

• Policies (mandatory): How you handle returns and refunds, including what the customer is required to do, the timeframe for returns, and when a customer can expect a refund.
• Return addresses (mandatory): Where the return should be mailed to.
• Rules (recommended): Provide any additional rules for refunds and returns.

If you don’t offer returns or refunds, be sure to explicitly state this on your website.

Don’t have a refund and return policy already? 

When setting up a new store, WooCommerce automatically generates certain pages for you, including a Refund and Returns Policy page. In order to review and publish your Refund and Returns Policy page in WP Admin, go to WooCommerce > Home and review the prompt to set it up. You can also review and edit existing pages by going to Pages > All Pages.

Learn more about return policy requirements.

Billing terms and conditions

Your site must clearly and conspicuously disclose all related conditions before and after purchase, as well as the payment model and full expense that a user will bear before and after purchase. Learn more about billing terms and conditions.

Contact information

In case any issues arise with your shoppers, you must feature at least one contact method on your website. Contact methods include, but are not limited to, a Contact Us form, a link to your business profile(s) on social media, an email address, or a phone number.

A great way to make it easy for your customers to find you is to add contact details to your website footer.

Separately, you must also provide your phone number and business address to Google Merchant Center for verification. This verification information will not be displayed to customers. You can do this by going to Google for WooCommerce > Settings > Contact information in WP Admin.

Comparison Shopping Services guidelines

If you are in the European Economic Area (EEA) or Switzerland, your Merchant Center account must be associated with a Comparison Shopping Service (CSS). Learn more about Comparison Shopping Services.

If you choose to create a new Merchant Center account through this extension, it will be associated with Google’s CSS (Google Shopping) by default. You can change the CSS associated with your account at any time. Learn more about Comparison Shopping Partners.

Once you have set up your Merchant Center account, you can use our onboarding tool regardless of which CSS you’re working with.