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  2. Google Shopping Integration for WooCommerce

Google Shopping Integration for WooCommerce

Overview of the plugin

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Listing your WooCommerce products on Google Shopping is super easy with Google Shopping Integration for WooCommerce. Be it bulk upload or centralized management of products, all the essential features for effectively scaling your online selling business are inside the tool. 

Also, you can create a new or connect an existing Google Merchant account, or Google Ads account as per your preference. Easily set up and manage your ads budget and campaigns from a centralized WooCommerce dashboard.

Key highlights

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  • Easy to understand Dashboard – The Dashboard of the plugin is simple with an intuitive user interface. Even if you’re a beginner, there won’t be any problems understanding the multiple elements of the plugin.
  • Centralized product management – Access all the related products on a single WooCommerce dashboard with their current status on the Google Shopping platform.
  • Upload products in bulk – Select and upload multiple products from the products section to the Google merchant center in one go.
  • Prompt notifications – Get notified about the recent successful and failed activities of your WooCommerce store on the main dashboard of the plugin.

Getting started with the plugin

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Install the plugin on your WordPress website, and you will have the CedCommerce option on your dashboard. Click on the CedCommerce option, and you will get the plugin under the active marketplaces, as shown in the image below.

Next, click on the Google Shopping integration for WooCommerce, and you will be directed to the onboarding process.


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The onboarding process of the plugin is quite simple, with just 5 simple steps to follow – 

Step-1 Account

Step-2 Merchant center

Step-3 Link Ads account

Step-4 Configuration

Step-5 Campaign

Step 1 – Account 

In this step, you need to connect your Google account. Proceed to enter your Google account credentials by accepting the terms and conditions.

Once you’re done connecting your Google account, accept the terms and conditions again and click ‘Next’ to proceed to step – 2.

Step- 2 Merchant Center
In this section, you must configure the Google Merchant Account linked to your Google account.

If you don’t have a merchant account, create a new one by clicking on the ‘Create New Account’ as shown in the image below. If you already have the merchant account, proceed to ‘Connect Account.’

On the next step, authenticate all your details and click ‘Next’ to complete the merchant account setup.

Step – 3 Link Ads Account

Connect your Google Ads account for paid advertising in this step.

You can connect an ads account from another Gmail account, create a new one, or connect an existing one. However, this step is not mandatory, and you can skip this step if you don’t need a Google Ads account.

Step-4 Configuration

In this step, you need to set up a default configuration for uploading your products on the Google Shopping platform. Details such as target country, content language, currency, gender, etc., are required. Once all the details are filled in, click Submit to proceed to the final step.

Step- 5 Campaign

Set up and manage budgets for your paid campaigns to effectively manage your promotional campaigns. Assign a campaign name, set a daily budget, and click create Performance Max Campaign to complete the campaign setup process. 

If paid campaigns are not on your preference list, then just skip and finish to complete the onboarding process.

Plugin Dashboard

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The dashboard gives you a roundabout view of your products, notifications, and onboarding details in one glance. 

You get to know about your active and inactive products on the Google Shopping platform from the total number of products available. 

There is also an onboarding details section where you can check out and verify whether all the information provided during the onboarding process is correct or not. 

Apart from this, you have the notifications section to ascertain all the vital information about the actions performed at your WooCommerce store.

Products section

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The products section allows you to filter out products based on their Google Shopping status, category, stock status, and type. Moreover, you can perform the bulk upload and delete action of your selected products from the bulk operations tab.

Google Ads

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Google ads section allows you to connect and manage your Google Account, create performance max campaigns, track conversions and generate detailed reports. The section is further divided into 4 subsections-

  • Accounts 
  • Performance Max Campaign
  • Conversions
  • Reporting

  • Accounts

    In this section, you need to connect your Google Merchant account with your Google Ads account. If you’ve already linked them in one of the previous step (Link Ads Account) then your connected Google Ads account will reflect here automatically, else you can click on Add Account to proceed to connect using your Google Ads Id.

Also, the user can unlink the connected account, add it again, and approve or reject the ads account connected with their Google merchant center account.

Once both accounts are connected, your accounts dashboard will look like this –

  • Performance Max Campaign

    This is where you can set up your Performance Max Campaign by filling out all the required details like- Campaign name, Daily Budget, Location you wish to target with your ads, and more.

    In the advanced section, you get the option to select the start and end date for your campaigns as well as the expected Return on Ads Spent (ROAS).

    Once done, review all the details and proceed to click Create Performance Max Campaign.

The users can also view the status of their created performance max campaign, make multiple edits at the granular level and re-run the campaign.

  • Conversions
    Here you can view all your conversion listings with other multiple fields.

1- Auto create conversion and upload tag

This button will help you create conversions and upload tags on complete automation.

2- Create specific conversions. 

To proceed with creating a conversion click Create specific conversion and follow the steps 

In the next step, you will be prompted to assign a name to your conversion. Here we have named it Test 1. Also, select the action category that you want to track.

The other vital tracking aspects include-

Count (Every, One)

Select every, if you want to track every purchase as unique. This option is more suitable for e-commerce stores that are running ads to directly sell their products. 

Select one, if your ads goal is to track the number of leads generated via signups, form fills, downloads etc. 

Conversion Window

Conversions often don’t occur immediately after a potential buyer or lead interacts with your ad. With the conversion window you can select the maximum buffer time period to count a conversion after the interaction with the ad. 

View-through conversion window

View-through conversions are applicable after an ad impression where the user doesn’t even interact with the ad but later gets converted. With a view-through conversion window you can select the maximum time as per your preference to count a conversion that occurs in a similar way. 

Attribution model

You can select the right attributes out of the available options for your search network and shopping conversions. For more detailed information on attribution models, you can simply click here.

Once all the steps are done, click Create and Continue to finish creating the conversion action.

On the next step,  you will have your custom global site tag and event snippet codes ready to be attached into your website to enable tracking.

Also, using automatic setup global site tag you can automatically set up global site tags for your website. 

Once the site tags are inserted to your website, click Continue and your website conversions are ready to be tracked. 

You can view the created conversion Test 1 listed on the conversion tracking dashboard.

  • Reporting
    This is where you get to view and download the performance of your ads. To download the report just select the campaign type, report duration, and the status. You can instantly check the downloaded report which is in the form of a csv file.


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This section provides you with all the functionalities to map your WooCommerce product categories with the Google Shopping categories in just a few clicks.

You can view and edit the existing profiles on the main homepage of the profile section itself.

To start with product profiling click Create Profile and proceed ahead.

On the next step, you will be prompted to assign a name to the profile which you are about to create in the next steps. Once the profile name is filled, click Save and Next to move on to the detailed profiling.

Here, you need to fill up all the mandatory configuration details and filter products based on information such as your target country, content language, currency, and other details as shown in the image below.

The next step is a crucial one where you need to filter out your WooCommerce products that you want to map up with the Google Shopping product category. You can select one or more WooCommerce products to continue with the mapping process.

Using category wise configuration you can select the target age group and gender of your audiences. 

With product configuration, promotions can be enabled or disabled for that specific category, item group ID can be attached if there is any as well as mark yes/no based upon the suitability of the product for adults. 

Also, with inventory configuration setup your fixed inventory and threshold inventory.

Next, select the Google category that is most suitable for your WooCommerce products. However, selecting Google categories is optional and you can proceed without it.

Markup configuration

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Markup functionality is to assign increased or decreased price margins on your WooCommerce products before they get listed on to Google Shopping platform. After you select the suitable markup flow there are 2 markup types to select from-

  • Fixed markup – Assign a fixed value in numbers that remains constant for all your WooCommerce products in that specific category.
  • Percentage markup- Assign a percentage value that is calculated based on the listing price of your WooCommerce products in that specific category.

Once all the profiling steps are complete, click Save Profile and a new product profile will be created on the main profile dashboard. Similarly, you can create multiple product profiles as per your preferences. 

Your newly created profile will appear as shown in the image below-

Reconnect Account

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Using the change account option, you can remove or change your Google Account, Merchant Account, and Google Ads Account. On the right-hand panel are your basic details like- User Id, Username, Skype Id, Full Name and Mobile Number.


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The configuration section is further subdivided into 3 subsections-

  • Google Item Id Configuration
    Set up your Google Item Id for all products by selecting from the available default options. Once done, click Save to proceed to the next step. 
  • WooCommerce Product Configuration
    Here you can enable/disable auto product syncing for new products and existing products. The automatic scheduler will process 10 products in every chunk size and will run after every 5 minutes. Click Save after you’re done setting up the product configuration. 
  • WooCommerce configuration
    Using WooCommerce configuration you can set up your Brand name, MPN, and GTIN as per the preferences and then click Save to finish the whole process. This configuration is different from the profile configuration of the onboarding process. It applies to only those profiles which were not configured earlier during the onboarding process.

Merchant Center

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The merchant center consists of all your website and business-related information. You get the option to claim and verify your website by just following a few simple steps. 

Apart from this, you can cross-check your business phone number, user email, and address


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In the activities section, a list of all your recently performed product upload activities will be displayed with their status and errors. You get to view the last 5 activities first but, you can view your last 50 activities by clicking on view all activities tab as highlighted in the image below.

Also, on the activities dashboard, all the currently active processes are shown.

FAQ and Support

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The plugin has FAQ resources to help you find answers to some common questions. Be sure to check it out before raising a support request. 

No worries if your query is not listed in the FAQ section. Our experts are available 24/7 to provide you with top-notch assistance. You can connect with our experts via mail, Skype, or Whatsapp for a speedy resolution of your query.


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