- Go to WooCommerce > Reports.
- Click the Subscriptions tab.
- Click the name of the report you wish to view from the list.
- Sign-up Revenue: the total value for orders placed to purchase subscription products during the period (subscription parent orders). The order totals can include sign-up fees, recurring amounts charged at sign-up, as well as amounts for other items, fees, taxes and shipping. Only orders with a paid status, like processing, completed or on-hold, are taken into account.
- Renewal Revenue: the total value of automatic or manual renewal orders created for subscriptions. The order totals can include fees, taxes and shipping. Only orders with a paid status, like processing, completed or on-hold, are taken into account.
- Resubscribe Revenue: the total value for orders placed to resubscribe to existing subscriptions during the period. The order totals can include other items, fees, taxes and shipping. Only orders with a paid status, like processing, completed or on-hold, are taken into account.
- New Subscription: the number of new subscriptions created during this period, either by being manually created by a store manager, bulk imported or a customer placing an order via the store.
- Subscription Signups: the number of new subscriptions created during this period by customers placing an order in the store, which now have a paid order status. This does not include subscriptions manually created by a store manager.
- Subscription Resubscribes: the number of resubscribe orders created during this period by customers placing an order in the store, which now have a paid order status.
- Subscription Renewals: the number of automatic or manual renewal orders created for a subscription with a paid status, like processing, completed or on-hold.
- Subscription Switches: the number of upgrade, downgrade or cross-grade events recorded by a customer placing an order in the store. Only orders with a paid order status are taken into account.
- Subscription Cancellations: the number of subscriptions cancelled by the customer or store manager. The subscriptions may not have actually ended yet, as the pre-paid term may continue into the future, which is why the cancellation count may differ to the ended count.
- Subscription Ended: the number of subscriptions which have either the expired or cancelled status.
- Current Subscriptions: the number of subscriptions that have not ended for the given period. This is all subscriptions with an end date after the current period’s date and a status other than pending or trashed. For example, if a chart shows 3 periods: January 1st, 2nd and 3rd, and the store has 10 subscriptions on the 1st of January with status of active, then 5 of those end on the 3rd of January, there will be 10 Current Subscriptions on the 1st and 2nd January and 5 on the 3rd of January. The number shown in the report’s legend is the total at the end of the chart’s period.
- Net Gain/Loss: the difference between the unended subscriptions at the start and end of a given period. This provides a measure for your store’s churn.
- only currently active subscriptions are used in these calculations, no attempt is made to forecast new sign-ups based on the store’s growth rate;
- the calculations assume all scheduled future payments will be processed without failure; and
- the calculations assume that the subscription will not be cancelled or suspended to prevent any scheduled payments being processed.
For this report, the report’s time period covers the future, whereas other WooCommerce and Subscription reports cover the past.
Retention is the foundation of growth; without keeping your existing users, you’re always filling a leaky bucket.The Subscription Events by Date report displays churn over time. However, it does not provide any insight into the average length of your subscriptions. The Retention Rate report fills this gap by displaying the current lifespan for the subscriptions in your store. This report is very helpful for revealing hotspots for churn. For example, you may see a large drop after 6 months. Identifying these churn hotspots makes it possible to proactively address them. For example, an email could be sent during the 5th month before that 6 month drop to open a conversation with subscribers before they decide to cancel. Unlike other Subscription reports, the Retention Rate report does not provide a way to customise the timespan. Instead, it will always use the entire lifetime of all subscriptions in your store. The lifespan for a subscription is the total time between when it is first created and when it ends, either by cancellation or expiration. Subscriptions doesn’t take into consideration how long the subscription is active or on-hold during these two points. It does not record that data. For example, a subscription that is created on 1st January 2016 and expires on 1st January 2017 has a lifespan of 12 months, regardless of whether it is on-hold for some of those months. The lifespan also accounts for how the subscription ended. If the subscription was canceled, the cancellation date is used as the end of its lifespan. This is usually before the subscription’s actual end date, but it is a more accurate representation of retention, as it indicates when the customer decided to end the subscription, not when the prepaid term came to an end. For example, an annual subscription created on 1st January 2016 and cancelled on 2nd July has a lifespan of 6 months, even though the end date is 1st January 2017, the end of the prepaid term. The period used to plot the lifespan of your subscriptions on the x-axis depends on the length of the longest subscription lifespan in your store. If any subscription in your store has a lifespan over one year, the chart will plot retention by month. If a subscription has a lifespan of more than 6 months but not more than a year, it will plot it using weeks, otherwise, it will use days. The Retention Rate chart uses the number of subscriptions that have not yet ended as the base point for the y-axis, rather than a 0 base. This helps to exaggerate changes in the chart. The Subscriptions by Product report provides an overview of the popularity and revenue for your subscription products and subscription product variations. Specifically, this report details:
- Subscription Counts by Product: Number of subscriptions that include this product as a line item and have a status other than pending or trashed.
- Average Recurring Line Total by Product: Average line total for this product on each subscription.
- Average Lifetime Value for each Product: Average line total for this product line item across subscription orders. This is determined by combining the line total for this product on both renewal and initial orders then dividing by the total number of non-pending subscriptions for that product.
If you’re unfamiliar with differences between a subscription and subscription product, refer to the Subscription Product vs Subscription guide.The Subscriptions by Customer report provides an overview of your most loyal and valuable customers. This report provides a breakdown of:
- Active Subscriptions: Number of subscriptions this customer has with a status of active or pending cancellation.
- Total Subscriptions: Number of subscriptions this customer has with a status other than pending or trashed.
- Total Subscription Orders: Number of signup, switch and renewal orders this customer placed at your store with a paid status (i.e. processing or complete).
- Average Lifetime Value: Total value of this customer’s signup, switch and renewal orders. This includes fees, tax and shipping line items on those orders.
- Recovered Renewal Revenue: Total revenue, including tax and shipping, recovered with the failed payment retry system by successfully processing payment on a renewal order that previously failed.
- Renewal Orders: Number of renewal orders with a failed payment and then managed by the retry system to attempt to recover revenue for this order.
- Successful Retry Attempts: Number of retry attempts to process a payment that previously failed.
- Failed Retry Attempts: Number of retry attempts for this period that did not result in successful payment. Default retry rules include 5 retry attempts for each failed payment, so it is common for this number to be larger than the number of renewal orders and successful retry attempts.
- Pending Retry Attempts: Number of retry attempts not yet processed. For any pending retries to be displayed in this report, you need to choose a custom date range and include a date in the future as pending retries are only ever in the future.
This report is only available when the Failed Payment Retry System is enabled.In addition to data on the WooCommerce > Reports administration screens, Subscriptions also adds data about subscription related events to the WooCommerce Status widget on the main WordPress Dashboard. Data in this widget includes the following for current calendar month:
- Signup count: New subscriptions purchased by customers placing an order in the store.
- Renewal count: Number of manual and automatic renewal orders created and currently with the status of completed, processing, on-hold or refunded.
- Use Metorik reports for WooCommerce Subscriptions. Connecting your store to Metorik provides reports for historical data, not just events which occur after connecting to Metorik.
- Request the new reports or modifications to existing reports via the WooCommerce Subscriptions Ideas Board. Features that get over 200 votes are added to the roadmap.