The Reddit for WooCommerce integration is now available, making it easier for WooCommerce merchants to reach Reddit’s high-intent shopping audience.
Over half of all online conversations related to purchasing decisions occur on Reddit, making it a critical channel for shoppers researching their next purchase.1
As the flexible, open-source commerce platform powering over four million stores, WooCommerce gives merchants full control over how they grow. This new integration extends that flexibility to Reddit, connecting stores directly to communities where customers discover, compare, and decide what to purchase.
Ecommerce performance without the technical lift
This integration streamlines everything you need to launch ad campaigns on Reddit to drive sales this holiday season, including:
- Simple Reddit Ads set up: Quickly and securely connect your WooCommerce store to Reddit Ads.
- Automated, high-quality signals: One-click signal deployment enables the Reddit Pixel and Conversations API (CAPI) automatically. Standard commerce conversion events are mapped for you, ensuring Reddit receives accurate data to optimize your ad campaigns.
- Always-on catalog sync: Sync your product catalog to Reddit Ads Manager in a single click. Your catalog refreshes automatically on a regular cadence to keep your pricing and availability up to date throughout your ads.
- Seamless Shopping Ad creation: Once connected, head to Reddit Ads Manager to use your WooCommerce catalog to create high-performing Reddit Dynamic Product Ads and Conversions campaigns.
Why this matters for ecommerce businesses
People come to Reddit with the intent to make decisions at every stage of the purchase journey. They compare products, read reviews, and ask communities for the latest recommendations. In fact, Reddit ranks as the #1 most trustworthy platform to inform decisions about a product or brand.2 This creates a unique opportunity for millions of WooCommerce merchants to reach customers during their decision-making process, in a trusted environment — just in time for driving holiday sales.
“This partnership is about increasing speed and reducing technical burden for time-crunched ecommerce merchants on WooCommerce,” said Harish Balasubramanian, Head of SMB Product at Reddit. “We are introducing this integration so that WooCommerce’s thriving community of small-to-medium-sized ecommerce businesses can reach Reddit’s 100,000+ communities — where people are actively discussing topics related to their brands and products.”
“This partnership represents exactly what we strive for at Woo — removing barriers so merchants of all sizes can access powerful new advertising channels,” said Aleks Hardt, GM of Strategic Partnerships at Woo. “Reddit has built a uniquely trust-based environment for product discovery, and it’s clear that this quickly growing ad platform unlocks major growth potential for brands.”
Ready to reach Reddit’s high-intent shoppers? Here’s how WooCommerce merchants can get started:
- Install Reddit for WooCommerce from the WooCommerce Marketplace.
- Connect (or create) your Reddit Ads account.
- Enable signals (common commerce events are pre-mapped) and start your catalog sync.
- Head to Reddit Ads Manager to easily launch your first Reddit campaign and track results in Events Manager.
Learn more → WooCommerce documentation | Reddit Ads Help Centre
Speak with a Reddit Ads Expert
- Brandwatch, Global, Oct 2023 — Mar 2024 ↩︎
- Reddit Custom Survey, U.S., Let’s talk about your purchases & Social Media, n=8000, A18-60, Monthly Social Media Users, August 2023. Statistically significant confidence level = 95%; Competitors: Facebook, Instagram, Snapchat, Pinterest, TikTok, X; Categories: Mobile Service, Gaming, Electronics, Travel, Banking, Beauty, Fashion, Alcohol; ↩︎
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