Snapchat and Woo are empowering ecommerce merchants with a new ads manager integration

New integration lets WooCommerce merchants create dynamic, shoppable ads and reach 932M Snapchatters with auto-syncing catalogs and one-click conversion tracking.

Today, October 1, Snapchat and Woo launched an exciting new integration with WooCommerce, making it easier than ever for small and medium-sized ecommerce businesses to connect with Snapchatters and drive sales.

Snapchat for Business connects brands with a global community of 932 million Snapchatters, and helps deliver full-funnel results through a suite of creative and easy-to-test ad products — from Sponsored AR Lenses and Sponsored Snaps, to vertical video Story Ads. WooCommerce is a flexible, open-source ecommerce solution built on WordPress that empowers millions of digital merchants to build exactly the online store they want. This integration will help Woo’s merchants easily reach an incremental audience and unlock proven performance on Snapchat.

Snapchatters love to shop

• Snapchatters are 34% more likely to buy from a Snap ad compared to the same ad on other platforms.¹
• Snapchatters learn about new products and businesses from social ads more than non-Snapchatters (85% vs 68%).²
• 88% of Snapchatters say “I love to shop.”³

“There are so many impressive growth-stage ecommerce merchants building with Woo — this integration opens the door for them to easily get their brands in front of Snapchatters, and to see real revenue acceleration as we head into holiday shopping season,” said Fintan Gillespie, Global Director, Snapchat Ad Partnerships Group.

• Seamless ad creation: Once WooCommerce and Snapchat accounts are connected, merchants can quickly build dynamic, shoppable ads right inside Snapchat Ads Manager.
• Auto catalog syncing: To ensure ads are always up-to-date, the integration syncs a merchant’s entire product catalog with Ads Manager in one click.
• Stronger signals, no hassle: With a one-click deployment, merchants can set up Snap Pixel and the Conversions API (CAPI), which provide more accurate data for smarter ad targeting and optimization.

“Our merchants are constantly seeking new ways to connect with customers, and this partnership unlocks access to millions of highly engaged Snapchatters who represent some of today’s most active digital shoppers,” said Aleksandra Hardt, General Manager of Strategic Partnerships at Automattic and Woo. “We’re inviting our merchants to make their stores visible and relevant to this vibrant community, tapping into an audience that’s often difficult to reach through traditional channels.”

Learn more and get started with Snapchat for WooCommerce on the WooCommerce Marketplace.

1.  2022 Neuro-Insight A&U survey, commissioned by Snap Inc. ↩︎
2.  2024 National Research Group study commissioned by Snap Inc. ↩︎
3.  2024 National Research Group study commissioned by Snap Inc. ↩︎

About

Jay Walsh

Jay is the Director of Communications at Woo. He has 20+ years of experience working at highly visible brands and organizations across the media, government, open-source, and technology sectors.