Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • A continuous journey of customer support optimization

    Simplify. Work out the kinks. Re-focus. That’s our plan for 2012, discussed in meticulous detail over the past couple weeks during Magnus’s visit to Cape Town. Exactly what that entails remains top secret for now. What we hope will increase happiness levels amongst our users is our quest to make our support structures more efficient.…

  • More WooCommerce goodies & an update on 1.4 progress

    From the outskirts it probably seems a little quiet compared to our usual lightening pace of WooCommerce development? Never fear though, inside WooLabs things are seriously heating up with a HUGE amount of time going into version 1.4, that will be one of our most noteworthy updates in our track history. That’s still a couple…

  • WooLabs Wants You!

    We’d like to think that the early success of WooLabs (and in particular that of WooCommerce) isn’t so much of a surprise to our users – the people who have been downloading it, and extending it with our themes and extensions. After all it’s your support and continued feedback that has helped make WooCommerce what it is…

  • January theme teaser

    Expect this feature rich dream theme for musicians and bands, designed by Ryan Downie later this month. You might even be able to sell your albums with it…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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