Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Get up and running faster: Product importer, shipping service, extension management

    Since our 3.0 release in April, we’ve been working on a slew of improvements to make it faster and simpler to get up and running with WooCommerce: Save time with the new, built-in import/export feature to add and update product information Manage WooCommerce.com subscriptions directly in WooCommerce Ship products more easily in the US and…

  • Q&A with Thrive, a digital agency from the Gold Coast of Australia

    The Gold Coast of Australia is a highly sought-after tourist destination with its sunny sub-tropical climate, perfect beaches, surf culture, and buzzing nightlife. Tourism aside, it’s a major film production hub and – the home of Thrive, a digital agency integrating WooCommerce beautifully into their clients’ stores. Read on for our Q&A interview with Thrive’s founder, including why they…

  • Win a golden ticket to WooConf

    We’re hosting a conference this October for WooCommerce developers, the one and only WooConf! In fact early bird tickets went on sale just last week. Our theme for this year is open eCommerce, and in the spirit of the gathering we’re running our golden ticket competition for the third time. One lucky person will win a paid trip…

  • Announcing WooConf 2017: get all the details and reserve your spot

    WooConf 2017 tickets are now on sale! Find out how you can save $200 by buying yours now, plus read all about this year’s conference.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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