Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooThemes joins Automattic: The beginning of an exciting chapter

    Today marks the beginning of the next exciting chapter in our journey as WooThemes. The short and sweet of it – we are joining the Automattic family! Read more about this from WooThemes co-founders, Mark and Magnus and from Matt Mullenweg of Automattic. What does this mean for our customers? If you’re using WooThemes products (extensions, themes, or other) your subscriptions and…

  • WooThemes goes to LoopConf

    Did you know that the entire WooCommerce development team attended LoopConf this past week? LoopConf is a WordPress development conference held in Las Vegas, Nevada, and we had the privilege of attending the very first one. We had an amazing time at Loop. There were great presentations, plenty of time for people to talk to us at our…

  • Feeling Lucky? WooCommerce Hits 7 Million Downloads

    The number seven is widely considered to be both lucky and significant. You win big in casinos if you see 7s on a slot machine, or get three of them while playing blackjack. There’s Japanese mythology that refers to seven lucky gods, and in Christian tradition it’s the perfect number. Perhaps this explains why we’re feeling so lucky at…

  • WordCamp Mumbai, an Indian Wedding, and a Delivery Surprise

    I was lying on my bed, staring into Slack. It was one of those stinking hot Bangkok nights, where all the air conditioning, fans and ice packs in the world couldn’t save me. Slack was there though. My mind was occupied not by the heat, but by a conversation I was having with a fellow…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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