Skroutz Marketplace & XML for WooCommerce

Start Selling on Greece’s Skroutz Marketplace

With the Skroutz Marketplace integration for WooCommerce, you can fully manage Skroutz Marketplace orders directly from your WooCommerce backend. Accept or reject orders, configure default order statuses, enable automatic order acceptance, and keep fulfillment centralized in one system. Orders placed on Skroutz Marketplace sync instantly with WooCommerce using the Skroutz API. Stock levels update automatically, ensuring real-time inventory accuracy and preventing overselling. During the Skroutz.gr onboarding process, merchants are required to submit an XML product feed. The plugin automatically generates a fully compatible Skroutz XML feed based on your WooCommerce catalog, including support for unique product IDs, EAN fields, size and color attributes, brand taxonomy, and product availability settings.

Skroutz XML product feed generation

• Automatic XML feed URL generation for easy Skroutz onboarding
• Support for fashion stores (variable products with size & color attributes)
• Support for electronic stores requiring EAN codes
• Select custom Unique ID (Product ID or SKU)
• Define required EAN meta field for compliance
• Conditional product exclusion from the XML feed (by category, brand, or product tag)
• Exclude specific brands or product categories from export
• Set default availability for in-stock products
• Automatic XML feed regeneration (hourly or configurable interval)

Skroutz Marketplace integration

• Webhook integration for real-time order synchronization
• Secure API token authentication with Skroutz Merchant account
• Live order syncing between Skroutz Marketplace and WooCommerce
• Configure default order status for accepted and non-accepted orders
• Optional automatic order acceptance with automatic pickup time selection
• Automatic stock updates after order placement
• Accept or reject orders directly from your WooCommerce backend
• Voucher printing directly from WooCommerce

Skroutz Marketplace & XML for WooCommerce combines both Skroutz XML feed generation and Marketplace API integration in one plugin. From onboarding and product export to real-time order syncing and stock control, everything is managed inside WooCommerce—making selling on Skroutz.gr simple, automated, and scalable.

Screenshots

Start selling on Skroutz.gr—the largest marketplace in Greece—using a WooCommerce plugin that handles XML feed generation, API integration, order management, stock synchronization, and advanced export rules in one streamlined solution.

Dev Friendly Skroutz XML Feed for further customization using filters

Take a look on the following examples and further optimize Skroutz XML Feed to match your needs

Modify the Product Query

Use the wpslash_skroutz_feed_query_args filter to modify the WP_Query arguments used to retrieve products for the feed. The example below only includes products that have stock greater than zero.

add_filter( 'wpslash_skroutz_feed_query_args', function ( $args, $settings ) {
    $args['meta_query'][] = array(
        'key'     => '_stock',
        'value'   => 0,
        'compare' => '>',
        'type'    => 'NUMERIC',
    );
    return $args;
}, 10, 2 );

Exclude Products from Skroutz XML Based on Custom Field

On the following example we have a custom field with key name _hide_from_skroutz where when this has been set to yes the product is excluded from the XML feed. You can easily adjust wpslash_skroutz_feed_include_product to your needs to apply your own exclusion rules based on the rules you want.

add_filter( 'wpslash_skroutz_feed_include_product', function ( $include, $product, $settings ) {
    if ( 'yes' === get_post_meta( $product->get_id(), '_hide_from_skroutz', true ) ) {
        return false;
    }
    return $include;
}, 10, 3 );

Exclude Products Cheaper Than a Specific Price

Using the wpslash_skroutz_feed_include_product filter you can also exclude products based on their price. The following example excludes all products priced below 5 euros from the Skroutz XML feed.

add_filter( 'wpslash_skroutz_feed_include_product', function ( $include, $product, $settings ) {
    if ( floatval( $product->get_price() ) < 5 ) {
        return false;
    }
    return $include;
}, 10, 3 );

Increase Product Prices on Skroutz XML Feed

Using the following example to adjust prices on your Skroutz XML Feed. On the following we are multiplying the price x 1.10. You can modify it to your needs.

add_filter( 'wpslash_skroutz_feed_product_price', function ( $price, $product ) {
    return number_format( floatval( $price ) * 1.10, 2, '.', '' );
}, 10, 2 );

Round Prices on Skroutz XML Feed

You can also use the wpslash_skroutz_feed_product_price filter to apply custom rounding rules. The following example rounds all prices to end in .90 cents.

add_filter( 'wpslash_skroutz_feed_product_price', function ( $price, $product ) {
    return number_format( floor( floatval( $price ) ) + 0.90, 2, '.', '' );
}, 10, 2 );

Prepend Brand Name to Product Title

Use the wpslash_skroutz_feed_product_title filter to modify the product title. The following example prepends the brand name from a pa_brand taxonomy to the beginning of the product title.

add_filter( 'wpslash_skroutz_feed_product_title', function ( $title, $product ) {
    $brand = get_the_terms( $product->get_id(), 'pa_brand' );
    if ( ! empty( $brand ) && ! is_wp_error( $brand ) ) {
        $title = $brand[0]->name . ' ' . $title;
    }
    return $title;
}, 10, 2 );

Use a CDN Domain for Product Images

Use the wpslash_skroutz_feed_product_image filter to modify product image URLs. The following example replaces your site domain with a CDN domain for faster image delivery.

add_filter( 'wpslash_skroutz_feed_product_image', function ( $image_url, $product ) {
    return str_replace( 'https://mysite.com', 'https://cdn.mysite.com', $image_url );
}, 10, 2 );

Strip HTML from Product Description

Use the wpslash_skroutz_feed_product_description filter to clean up product descriptions. The following example strips all HTML tags and limits the description to 500 characters.

add_filter( 'wpslash_skroutz_feed_product_description', function ( $description, $product ) {
    $clean = wp_strip_all_tags( $description );
    if ( strlen( $clean ) > 500 ) {
        $clean = substr( $clean, 0, 497 ) . '...';
    }
    return $clean;
}, 10, 2 );

Free Shipping for Specific Product Categories

Use the wpslash_skroutz_feed_product_shipping filter to modify shipping costs per product. The following example sets free shipping for all products in the free-shipping category.

add_filter( 'wpslash_skroutz_feed_product_shipping', function ( $shipping, $product, $settings ) {
    if ( has_term( 'free-shipping', 'product_cat', $product->get_id() ) ) {
        return 0;
    }
    return $shipping;
}, 10, 3 );

Modify Complete Product Data Before XML Rendering

The wpslash_skroutz_feed_product_data filter is the most powerful filter available. It allows you to modify the complete product data array right before XML rendering. You can change any field including id, mpn, ean, name, link, image, size, color, description, quantity, weight, category, price_with_vat, vat, instock, availability, shipping, and manufacturer.

add_filter( 'wpslash_skroutz_feed_product_data', function ( $data ) {
    if ( intval( $data['quantity'] ) < 1 ) {
        $data['quantity'] = 1;
    }
    return $data;
} );

Override Manufacturer from a Custom Field

Using the wpslash_skroutz_feed_product_data filter you can also override the manufacturer value. The following example reads a custom field named custom_brand and uses its value as the manufacturer in the XML feed.

add_filter( 'wpslash_skroutz_feed_product_data', function ( $data ) {
    $custom_brand = get_post_meta( $data['product']->get_id(), 'custom_brand', true );
    if ( ! empty( $custom_brand ) ) {
        $data['manufacturer'] = $custom_brand;
    }
    return $data;
} );

Modify Variation Data

Use the wpslash_skroutz_feed_variation_data filter to modify individual variation data before it is added to the product. You can change variationid, link, availability, manufacturersku, ean, price_with_vat, size, and quantity. The following example applies a 5% markup to all variation prices.

add_filter( 'wpslash_skroutz_feed_variation_data', function ( $entry, $variation, $product ) {
    $entry['price_with_vat'] = number_format( floatval( $entry['price_with_vat'] ) * 1.05, 2, '.', '' );
    return $entry;
}, 10, 3 );

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