When you think about eCommerce copywriting, you might think about the drab product descriptions you sometimes see online, a few sentences of filler copy meant to hold keywords or take up space. We know your store has better sense than that, but you may still be struggling to figure out what role copywriting plays in your marketing (if it should play one at all).

The copywriting on your eCommerce storefront can, and certainly should, serve a larger purpose than filling in blank space or improving your SEO. Even the smallest pieces of copy in your store can convert visitors into paying customers — it’s just a matter of knowing what people want to read.

Here are three simple ways you can use your store’s copywriting to connect with more customers, boosting conversions in the process.

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When you’re building an online store, you should never settle for just one web design. Instead, you can keep improving appearance just like you’d strive to keep improving products and services.

One way to do this is to continually make incremental changes that improve your design and the most effective way to do this is through A/B testing.

Most online marketers know the importance of A/B testing but today we’re going to talk about how it can be applied to the navigation menu, extremely important in directing the flow of traffic where you want it to go and well worth testing as meticulously as you would any other page.

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When you do business online, you have to conduct tests.

But why?

Well, testing allows you to see precisely what elements of your online store are effective and which ones leave room for improvement. They show you which call-to-action drives the most conversions and which one is dead on arrival. A/B testing allows you to tweak, fiddle, and fuss with your site in the best possible way.

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