When it comes to online shopping, the holiday season reigns supreme. Between Black Friday, Cyber Monday, and general Christmas shopping, more people are going online to buy gifts for their friends and family. In fact, last holiday season, online shopping generated a record-setting $108.2 billion in revenue—almost a 15% increase from the 2016 holiday season.

Due to the overwhelming popularity of online shopping, you’d think running an eCommerce site was pretty easy, right? After all, nobody wants to deal with crowded malls and holiday traffic when they can order from the comfort of their own home.

But as the store owner, your job extends beyond helping the customer during their shopping journey. A large portion of your work should be spent not just attracting new customers, but also creating marketing and engagement campaigns that strengthen relationships with existing ones. And one of the best ways to boost retention rates is through post-purchase email marketing.

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You’re spending a lot of time and money to drive quality traffic to your website. Your product pages look great, and customers love your products. WooCommerce’s stability and performance provide a frictionless shopping experience as visitors navigate your website, adding products to their shopping cart.

And then more than 70% of those shoppers exit your website, leaving those products in their cart.

This is not a new phenomenon. eCommerce merchants have been battling abandoned carts since the first online store opened.

One of the best and most popular ways to encourage people to recover their abandoned shopping carts is with a well-crafted email re-marketing sequence. There’s a problem, though: most other merchants are using the same tried-and-tested re-marketing methods and tools to try and bring down their cart abandonment rates. And there hasn’t been much innovation in this space recently, creating two major stumbling blocks:

• When your competition uses similar strategies and tactics, it’s much harder for you to stand out and clinch that sale.
• Consumers have become conditioned to expect a post-abandonment email that includes a discount.

Can you stick to what you’re already doing? Sure. But by not tweaking and improving the way you are recover abandoned carts, you’re leaving money on the table — to giving it away to your competitors.

At Conversio, we’re focused on helping eCommerce merchants with email marketing and having worked with more than 20,000 customers, we’ve noticed a few emerging ideas that have helped them improve their abandoned cart recovery rate. Here are five of our favorites.

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Over 500 billion paper, styrofoam, and other single-use cups are used globally each year. As the popularity of on-the-go coffee continues to rise, so does this number. Shockingly, this equates to about 50 million trees chopped down just for the sake of coffee convenience.

A group of friends in Torquay, Australia were baffled by this wasteful behavior. And so, after two years of careful research and planning, in 2012, JOCO Cups was born.

We chatted with the JOCO Cups team about what inspired them, their gorgeous site design and photography, and how they’re using WooCommerce to promote conscientious on-the-go coffee. Read on for more.

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Customers form an impression of your brand almost immediately. From the first few seconds they spend on your storefront, they can discern what kind of tone your copywriting has, the kinds of products you carry, and whether or not they are part of your target audience.

You’ve likely spent a very long time creating and refining your store’s branding and messaging until it’s pitch-perfect. So it almost seems a waste to throw it all away when you get to the email receipt:

If your order confirmation and shipment messages look like this, some customers might think you don’t care about their experience once you have their money.

Email receipts have enormous earning potential for your eCommerce website. With just a little customization, you can use these emails to increase your sales, create deeper connections with your customers, and offer helpful links along the course of their journey.

Read on to learn about a few ways you should customize your WooCommerce email receipts, and to see a few tools that will help you get the job done right.

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