If you sell products online, your long-term goal will be to sell more products. And if you sell bookings, naturally, your goal will be to sell more bookings.

But the advice that’s given to stores aiming to ship more physical goods won’t necessarily help you sell more spots in your hotel, book more appointments, or fill up more classes at your gym. To do that, you need to make your bookings website the very best it can be — a veritable conversion machine.

You can increase the number of bookings you receive by improving the experience of your users, decreasing distractions, and experimenting to find the factors that make them say “yes!” instead of “no.” You can also find success by creating reliable ways to bring people back time and time again, making them repeat customers instead of one-time-only visitors.

Let’s explore some ways that you can boost conversions on your online bookings site, from basic changes to A/B tests to follow-up email campaigns.

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There are a number of ways you can convert more of your store’s visitors into paying customers. You can update your store’s design, convince them with compelling copywriting, experiment with in-cart messages, try coupons… the sky’s not even the limit.

But sometimes we overlook the simple things when we’re thinking about ways to boost sales. And your store’s navigation — the menus and links that visitors use to get from place to place — is a really simple element that has an enormous amount of potential.

Small updates to your online store’s navigation can have a huge impact on your ability to convince visitors to make a purchase. Whether it’s making the path to your shopping cart easier or using basic psychology to motivate conversions, even tiny tweaks or five minute fixes can sometimes deliver amazing results.

Keen for some ideas? Let’s take a look at how you might be able to increase your own store’s sales with some updates to your navigation.

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When you think about eCommerce copywriting, you might think about the drab product descriptions you sometimes see online, a few sentences of filler copy meant to hold keywords or take up space. We know your store has better sense than that, but you may still be struggling to figure out what role copywriting plays in your marketing (if it should play one at all).

The copywriting on your eCommerce storefront can, and certainly should, serve a larger purpose than filling in blank space or improving your SEO. Even the smallest pieces of copy in your store can convert visitors into paying customers — it’s just a matter of knowing what people want to read.

Here are three simple ways you can use your store’s copywriting to connect with more customers, boosting conversions in the process.

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Although we often hear that eCommerce stores are putting brick-and-mortar shops out of business, the main reason that many people still go to physical stores is that they have a chance to touch the products and see what everything looks like.

It’s harder to do this online. Imagine ordering a pair of shoes online and receiving the pair one week later, only to find that the color isn’t the same as it was in the photos and that the material looks different than what was shown on the website. If the customer walks into a regular store, they can completely avoid this problem.

It’s not possible to duplicate the hands-on sales process that you find at a brick-and-mortar shop, but with amazing product photography, you can improve your conversion rate and make people happy in the process.

Let’s take a look at how adding great photography to your eCommerce website can affect your conversions and strengthen your relationships with your customers.

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Remember that the first goal of blogging is not just to get more traffic, but to get a specific outcome. You want more subscribers, more sales, or more people engaging with your brand.

Despite the internet’s collective dream of “going viral,” that’s not the best way to build a customer base. Having a million hits on one post – and no others – won’t do much for your business. Traffic on its own isn’t very useful if it doesn’t convert.

So instead of aiming for massive popularity, it’s better to steadily build interest in your brand among an audience that may be smaller but more devoted.

There’s a process to this, and it’s often difficult to get right, but I’ll take you through the basics you need to get started:

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Your “About” page is one of the most visited on your site. As such, it’s one of the most common entry points into your sales funnel. For the uninitiated, the sales funnel is a nickname for the entire process that takes a viewer from clicking an inbound link on your page to buying something. The minute a lead clicks on a link that leads to your website, they’ve entered the funnel, which is why your website’s whole design should contribute towards pulling them deeper in. So, as you might’ve imaged, it’s vitally important to put the effort into crafting a good one.

Used properly, it can even do a lot of the heavy lifting of converting leads into sales, and an effective one can go a long way towards making you look like a friendly, trustworthy business. Which is important, since people tend to buy from brands they’re familiar with, who they trust, and whose image they like. Makes sense, right?

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Even though the almighty word still rules online, video has been gaining traction, especially over the past few years.

Just think of all the streaming video sites that have cropped up lately. Still, I find it interesting that video is so underutilized on e-commerce sites. Sure, some use it but not nearly as many as you’d think.

When there’s the opportunity ready and waiting to feature your products on video, why wouldn’t you include at least a few clips on your site?

If you want to learn how to make the most of video for your online store, keep reading. I’ll walk you through some helpful tips.

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So, you probably already know by now that having an email list is an essential part of marketing your business online. And you likely know that what you put in those email blasts matters. People subscribe to your list and trust you’ll deliver to them quality. If you fail to meet this expectation, they’ll hit unsubscribe in a nanosecond.

But there’s a missing component here. Have you guessed? Your subject line!

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