There is a war raging in the world of eCommerce — and perhaps all of marketing. On one side, we find those who insist that short copy is best; on the other, passionate believers in the power of long-form copy.
This split in beliefs has created some conflicting advice for new store owners. You might be told that shorter is better, because customers have limited attention spans. But click through to the next article, and you’ll read that longer is better, that shoppers crave details, and short copy can’t possibly sell well.
And here’s where things get even more confusing: both sides are right.
There is no universal standard for the length of eCommerce product copywriting, and this is because every store has to find its own ideal length. For some stores and products, shorter may indeed be better. But for others, their shoppers really might crave those details that can only be found in longer copy blocks.
Let’s clear up any confusion, shall we? Today we’re going to help you find out what the best copy length for your store is. Keep reading to get started.