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Best practices for reviews with WooCommerce

April 13, 2017 - 6 Comments

Potential customers consider a lot of factors before making a purchase, from the visual appeal of a product to its cost to your store’s shipping speed and fees. And if they’ve never purchased from you before, they probably also read reviews — both about you and the item they’re considering.

According to a customer service survey sponsored by Zendesk, 88% of shoppers in the United States make their purchasing decision based, in part, on reviews:

Both positive and negative reviews have a big impact on whether or not shoppers make a purchase. (Image source: Zendesk)

Both positive and negative reviews can help someone make a decision, with positive feedback making a slightly bigger dent (90% vs 86%).

What does this mean for you? Something big: reviews can make a serious impact on your sales. The more you have, the better a shopper can evaluate a product. And better evaluations mean more purchases and less returns.

Collecting feedback is crucial for your WooCommerce store, and there are some optimal ways to do it. And once you have reviews aplenty, there are some amazing ways to use them, some of which go well beyond the product page.

Let’s take a look at some best practices for collecting and using your reviews with WooCommerce, whether you’re new to selling online or an eCommerce expert.

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The importance of product reviews and how to get them

February 29, 2016 - 6 Comments

Amazon, Wal-mart, and Target aren’t just popular retailers — their websites also serve as resources. Thousands of people flock to these sites daily to research products by way of customer reviews. Many big stores like these are used as search sources when others don’t include enough information for shoppers to make an educated decision.

Product reviews are an essential part of an online store’s branding and marketing. They help build trust and loyalty, and typically describe what sets your products apart from others.

Today we’re going to learn how reviews help your store increase sales, and how you can convince customers to leave more of them. Read on to get started.

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