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How to Use Coupons and Email to Drive Customer Retention

September 19, 2018 - 15 Comments

Creating coupons with WooCommerce is straightforward, and coupons are effective tools to market your store and products, convert visitors into customers, and retain loyal shoppers.

But how exactly do you use them to drive revenue and customer loyalty? Here are some tried and tested customer retention tactics with coupons.

Start by collecting email addresses

Collect email addresses using MailChimp for WooCommerce
MailChimp and WooCommerce play well together

Do you have email addresses for your store visitors? Collecting them is the first step to a good email marketing strategy: One of the most effective ways to market coupons and stay in touch with your customers is through email.

MailChimp for WooCommerce is your ally here. MailChimp is loved by marketers because it makes life easier. It also offers more than just email marketing tools — for free! Let’s learn how to use MailChimp to display a popup window offering your customers a coupon in exchange for their email.

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Ways to create ongoing relationships with your customers

January 11, 2017 - 12 Comments

Your store would be nowhere without your customers. They determine which products sell, how much money you make, and how successful you’ll ultimately become.

If you want your store to be more successful — and to make more money — you should start thinking about building relationships. Creating and nurturing long-lasting relationships can lead to higher sales, better shopper satisfaction, and the acquisition of even more loyal customers.

Let’s take a look at a few ways you can start building solid customer relationships. We’ll also explain the ways these connections will benefit you in the long term, even if you sell products shoppers will only buy once and hopefully never purchase again.

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6 Tips To Improve eCommerce Customer Retention

November 28, 2014 - 2 Comments

It’s always been cheaper to get your previous customers to make additional purchases than it is to find new customers. This is especially true in eCommerce, where there are more and more sites competing for a finite number of internet users.

Customer profits also tend to increase the longer a customer spends shopping with you. However, retaining customers is also one of the most difficult jobs for an online store owner, so in order to tackle it, let’s look at it from a few angles.

Let’s start with why customers leave.

68% of customers go because they’re unhappy with the customer service. Compared to that, the rest of the reasons seem minuscule with 14% finding the products unsatisfactory and 9% finding a better deal from a competitor. So naturally, the first step would be to…

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