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Leverage Data and Reporting to Drive Holiday Sales

October 3, 2018 - 15 Comments

The holidays are your chance to test out all the new strategies and products you’ve been working on throughout the year.

The last thing you want to be during your busiest time of the year is uncertain. You need to go into the holiday season prepared. You need the data to back up each of the decisions you make. And you need to act quickly, or you’ll have to wait until next year to try again.

As the founder and developer of Metorik, I’ve worked with thousands of stores around the holiday season, helping them maximize and understand their results. In this post, I want to share with you some tips that will ensure you’re ready from a reporting perspective these holidays.

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Understanding Your WooCommerce Data Through the Art of Segmenting

March 1, 2018 - 7 Comments

You generate more data the longer you run a store, but when you’re first opening shop and finding your feet, you have very little of it: no orders, no customers — just infinite potential. As your business grows and orders begin to come in, the amount of data you’re handling daily increases exponentially.

Those first five, ten, perhaps even one hundred orders are easy to handle — you could probably remember each and every customer and order off the top of your head! But analyzing your store’s data from memory doesn’t really scale.

I have a saying that applies not just to the eCommerce world but also any problem you run into while running a business:

The first step to making anything better is understanding it.

I want to talk about understanding your WooCommerce data through the art of segmenting. Once you have a handle on data segmentation, you’ll start to see your store and its customers in a completely different light. These revelations can be used for acting on your data, whether it’s figuring out which products need to be restocked or proactively finding orders that need your attention.

We’ll start with the basics of segmenting and why it’s important, then move on to how to get started and whether Metorik might be a good addition to your store.

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How to create and use backups with WooCommerce

May 18, 2017 - 15 Comments

Backups — it’s a daunting word, isn’t it? Just hearing it probably makes you think of your valuable time wasted on a bunch of complicated, manual processes involving databases and FTP directories.

But all of this is a myth we’re happy to bust. The truth is this: thanks to modern plugins, it’s now fast and incredibly easy to make backups for WooCommerce — and restore them if the need arises.

You already know you need to be making backups of your store and its data. But what you might not know is how to create and manage those backups without giving yourself a headache.

Today we’re going to show you how. Read on to find out how you can get your store backed up for any situation with Jetpack, and how to properly use those backups in the event of an emergency.

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What to do once your promotions end

January 26, 2016 - 2 Comments

By now, you probably know that customers love a good sale. Discounts, coupon codes, and special offers are enticing, and often good for business, considering how much attention they can drum up.

When it comes to promotions created by owners of small or new online stores, though, finding the time to walk through every step of the process can be tough. The temptation is often there to “wing it” — to simply set up what sounds appealing and hope it works out for everyone.

Winging it might work for a little while, but the decisions you make should be based on data, not guesswork. After your promotions end, you should be reviewing the results and learning what to do differently next time. Otherwise, both you and your customers could be missing out.

Let’s take a look at what you should review after each sale concludes, plus what you should do to ensure each subsequent promotion is a perfect fit for your shoppers.

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